Unbreakable Brands®
Bethany McCamish
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About This Podcast
A business podcast exclusively for entrepreneurs & CEOs ready to be rock-solidly seen because blending is boring. Your host, Bethany McCamish, is breaking down the unbreakable brands that have stood the test of time and those who are rising above the sea of sameness. Here, you’ll find the top strategies used by these brands to create massive momentum in their business, helping them scale, plus the driving forces behind their creators + founders. Listen and lean in! Show notes and more: https://unbreakablebrands.com/ Connect with me: https://bethanyworks.com/
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Recent Episodes
S5E77 Brand Beliefs You Can Reframe
Discover 10 common brand beliefs that are quietly sabotaging your business growth. Learn how to reframe limiting mindsets about branding, visibility, and strategy to scale your business with clarity…
S5E76 The Brand Audit You Can Do in One Hour
Audit your brand in one hour with this 5-step framework covering messaging clarity, visual identity, brand voice, audience alignment, and customer experience. Discover where your brand is strong and…
S5E75 Email Isn't Dead- You Just Need to Stop Using It Like It's 2010
In a world where social media algorithms change faster than we can keep up and attention spans are shrinking by the second, email remains one of the most powerful tools for building genuine…
S5E74 Full-Time Income, Part-Time Hours: What a 20-hour Workweek Looks Like
Discover how designer Maggie Reina built a thriving design studio working just 20 hours a week. Learn her part-time framework for creating full-time income through intentional systems, clear…
S5E73 The 4 Buyer Types and How to Win Them Over With Your Brand
Learn the 4 buyer personality types (analytical, driver, expressive, amiable) and how to tailor your brand messaging to convert each one. Stop leaving money on the table with your marketing.Let’s…
S5E72 Do I Have to Be the Face of My Brand?
Wondering if you really need to show your face? The short answer: yes. Learn the psychology behind why faceless brands struggle and explore 4 ways to build a recognizable brand presence.Let’s Keep…
S5E71 Your Brand Archetypes Aren't Just Cute, They're a Sales Strategy
If you've ever taken one of those brand archetype quizzes and thought, "Cool, I'm the Rebel," but then filed it away and never looked at it again- this post is for you.Brand archetypes are one of the…
S5E70 Steal My Brand Strategy Framework (The Complete System I Use With Every Client)
Most brands fail not because of bad design- they fail because there's no strategy underneath.I've watched it happen countless times. A business owner invests in a beautiful website, a polished logo,…
S5E69 The Part-Time Breadwinner: Working Less, Earning More, Living Fully
What does it really look like to be the breadwinner working from home? Jen Davis pulls back the curtain on her micro-agency model, 24-hour work week, and the systems that let her earn full-time…
S5E68 7 Tagline Formulas We Love to Use
Your tagline isn't just a cute line under your logo- it's a mini billboard for your brand. Learn the 7 proven tagline formulas we use in our brand strategy process, complete with client and big-brand…
S5E67 How to Build a Personal Brand That Makes Money
Personal branding isn't just for influencers. Learn how to build an intentional personal brand that creates real business opportunities, attracts aligned partnerships, and sets you up for long-term…
S5E66 My Most Asked Questions
After years of working as a brand designer and strategist, I've noticed certain questions come up again and again in inquiry forms and initial discovery calls. And while none of these are bad…
S5E65 Keep Your Brand Alive
Service providers are ghosting their own brands while delivering client work. Here's a 5-step challenge to keep your brand alive, visible, and thriving- even when you're busy.Let’s Keep the Momentum…
S5E64 4 Super Simple Visibility Strategies (Connection Strategies That Don't Suck)
Tired of the visibility hamster wheel? These 4 connection-based visibility strategies help you stay top of mind with the right people without burning out on content creation and algorithms.Let’s Keep…
S5E63 The $100k idea I scrapped: How Market Research Saved Me
I almost invested thousands into a membership community- until market research stopped me. Here's the framework that saved me from an expensive mistake and the launch that flopped because I skipped…
S5E62 Things I Was "Required" to Have as an Entrepreneur
Tired of being told what you NEED as an entrepreneur? Here's what I was told was "required" versus what actually moved the needle in my service-based business - spoiler alert: most of it was…
S5E61 Rebuilding After Burnout
Learn how Steph Weber navigated three distinct burnout cycles and transformed each one into powerful pivots. Discover practical strategies for recognizing burnout signals, making strategic…
S5E60 Why This AI Software Founder Spent Real Money on Her Brand
Discover why Kathleen Celmins, founder of Glow Social AI software, chose to invest in professional branding over DIY solutions. Learn her decision-making process, the transformation that followed,…
S5E59 Fuzing Your Area of Genius: Finding and Working with a Business Partner
Learn how Brooke Curole Smith and Kelly Lanes successfully merged their agencies to create Fuze the Agency. Discover practical advice on finding business partners, navigating co-founding challenges,…
S5E58 7 Lessons Learned in 7 Years of Business
June marked my 7-year business anniversary- and honestly, it feels surreal to say that out loud.Seven years of building, failing, pivoting, growing, and everything in between. And while I love diving…
Frequently Asked Questions
Unbreakable Brands® has published 78 episodes since April 2023, covering topics in Business, Entrepreneurship.
Unbreakable Brands® is currently dormant with new episodes weekly. Average episode length is 29m.
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