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About This Podcast
Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.
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Recent Episodes
S2E4 When Technology Saves Lives: Joe Custer, CEO at Intrado - S2E04
🚨 THE COLLISION-TO-CARE REVOLUTION In this compelling episode of "Automotive Storytelling" – the only podcast examining mobility through storytelling, brought to you by The Storytelling Tribe – we…
S2E3 Storytelling Tips: Your Booth is a Story: 5 Lessons from Walking CES for Years - S2E03
🎪 YOUR BOOTH IS A STORY — OR IT'S NOISE In this solo episode of Automotive Storytelling, the only podcast examining mobility through storytelling, Stéphane Lagresle, founder of The Storytelling…
S2E2 Behind the Rebuild: How the Evergreen Process Transformed a Founder's Presentation - Stef Balkowiec S2E02 Conversation
🔧 THE FOUNDATION TRANSFORMATIONIn this compelling episode of "Under the Hood: Automotive Storytelling"—the only podcast examining mobility through the lens of storytelling—we sit down with Stef…
S2E2 The Evergreen Framework: How Positioning-First Thinking Rebuilt a Founder's Story S2E02 Analysis
⚡ THE PITCH DECK PROBLEMIn this focused case study from "Under the Hood: Automotive Storytelling," host Stéphane Lagresle reveals what happened when Stef Balkowiec, Co-Founder of GraphDome and former…
S2E1 CES 2026: The Reality Check - When SDV Became Real, AI Moved to the Edge, and the Industry Converged - S2E01
🎙️ THE REALITY CHECK: When Hype Becomes HardwareFor three years at CES, we've heard the same promises: SDVs are coming, AI will transform mobility, the industry is converging. But at CES 2026,…
S1E30 Behind the Microphone: How 30 Episodes Get Made - Frantz Lohier Interviews Stephane Lagresle EP30 | Season Finale
For the season finale of "Under the Hood: Automotive Storytelling," we're going behind the scenes. Frantz Lohier, the first guest of Season 1, reverses roles to interview Stéphane Lagresle about how…
S1E29 Software Defined Vehicles (SDV) in 2026: 7 Expert Insights - EP29
The debate is over. 2026 is SDV execution year. At We.Conect's SDV Europe 2025 in Berlin, seven industry experts revealed a fundamental shift: the companies that win won't have the most…
S1E28 How Catena-X Solved Automotive Data Sharing - Thomas Roesch, CEO, Cofinity-X EP28
🔗 THE COLLABORATION REVOLUTION DECODED Twenty-eight companies. Three years. One unified data standard that BMW, Mercedes, and Volkswagen all agreed to. Thomas Rösch, CEO of Cofinity-X and Board…
S1E27 Quick Fix #3: How Many Slides Is Too Many? Stop Counting, Start Telling Stories EP27
How Many Slides Is Too Many? The Real Question Every Presenter Should Be AskingAre you asking the wrong question about your presentations? In this Quick Fix episode of Under the Hood: Automotive…
S1E26 SDVs: How Mercedes-Benz Cut Development from Years to Weeks - Markus Rettstatt, Mercedes-Benz EP26
🚗 FROM 5 YEARS TO 6 WEEKS: THE SDV REVOLUTION When Mercedes-Benz's software team achieved in weeks what traditionally took years, they proved that having an entirely new approach to automotive's…
S1E25 Why truck design needs empathy: CMF Innovation at MAN Trucks - Carolin Schütt, MAN Trucks EP25
🚛 THE TRUCK CABIN REVOLUTIONIn this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Carolin Schütt, Lead CMF Design Manager at MAN Trucks and…
S1E24 Listen First, Pitch Later: Building Gaming Partnerships in Automotive - Anthony Cliquot, AirConsole EP24
🎮 WHEN STORYTELLING MEETS GAMING & AUTOMOTIVEIn this captivating episode of "Under the Hood: Automotive Storytelling" brought to you by The Storytelling Tribe, we sit down with Anthony Cliquot,…
S1E23 Quick Fix #2: Escaping the PowerPoint Jail: win customer pitches in 18 minutes - EP23
Escaping PowerPoint Jail: Why Your 45-Slide Customer Deck Is Costing You DealsAre your sales presentations working against you? In this Quick Fix episode of Under the Hood: Automotive Storytelling,…
S1E22 Welcome to In-car Wellness Experiences - Thomas Stocker, Gentherm EP22
THE WELLBEING REVOLUTION DECODEDIn this new episode of "Under the Hood: Automotive Storytelling", brought to you by the Storytelling Tribe, we connect with Thomas Stocker, key member of Gentherm's…
S1E21 From Silos to Stories: Driving innovation through Storytelling with Jon Husby, CEO of ADAC EP21
THE TRANSFORMATION BLUEPRINT DECODEDIn this episode of "Under the Hood: Automotive Storytelling", brought to you by The Storytelling Tribe, we connect with Jonathon Husby, President and CEO of ADAC…
S1E20 Aligning Automotive with Consumer Outcomes: the 4S Framework with Andy Hart, SBD Automotive EP20 Part 2
🎯 THE MOBILITY TRANSFORMATION DECODEDIn this new episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling, brought to you by The Storytelling…
S1E20 Aligning Automotive with Consumer Outcomes: the 4S Framework with Andy Hart, SBD Automotive EP20 Part 1
🎯 THE MOBILITY TRANSFORMATION DECODEDIn this new episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling, brought to you by The Storytelling…
S1E19 From Clay to Canvas to AI: Felix Kilbertus on Design's Evolution EP19 Part 2
🎨 FROM CLAY TO CANVAS TO AI - PART 2In this captivating episode of "Under the Hood: Automotive Storytelling" from the Storytelling Tribe, we sit down with Felix Kilbertus, Chief Design Officer and…
S1E19 From Clay to Canvas to AI: Felix Kilbertus on Design's Evolution EP19 Part 1
🎨 FROM CLAY TO CANVAS TO AI - PART 1In this captivating episode of "Under the Hood: Automotive Storytelling" from the Storytelling Tribe, we sit down with Felix Kilbertus, Chief Design Officer and…
S1E18 IAA 2025 Special: The Three Transformations Reshaping Automotive EP18
🚗 THE INDUSTRY TRANSFORMATION DECODEDIn this compelling IAA 2025 Special episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – Stéphane…
Frequently Asked Questions
Under The Hood: Automotive Storytelling has published 37 episodes since June 2025, covering topics in Business, Marketing.
Under The Hood: Automotive Storytelling is currently highly active with new episodes every 2 weeks. Average episode length is 37m.
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