Under the Influence with Terry O'Reilly
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S15E22 Joe Sedelmaier Tribute
This week, we pay tribute to one of the greatest commercial directors in the ad business.You may not know the late Joe Sedelmaier by name, but you certainly know his work.He directed the famous “Fast…
S15E21 Newsjacking
This encore episode of Under The Influence is one of our favourites of 2026.Lately, companies have been hijacking breaking news stories to create ads.When thieves broke into the Louvre with a ladder,…
S15E20 Bookmarks 2026
This week, it’s our annual Bookmarks episode.We read a lot of books to research this show. And this episode is dedicated to the great stories that didn’t fit into our regular season.We’ll talk about…
S15E1003 Terry Guests on "White Coat, Black Art" with Dr. Brian Goldman
We're dropping an interview I recently did with Dr. Brian Goldman, host of White Coat, Black Art, an excellent CBC radio show and podcast into our feed. We're chatting about hospital advertising. And…
S15E19 Debut Commercials - Part Two
It’s part two of our episode that revisits the very first commercials ever produced for famous products.From the very first commercial for something called the Big Mac, to the first TV ad for a new…
S15E18 Debut Commercials
This week, we take a look at marketing firsts.Specifically, the very first commercials ever produced for famous products and companies.From the debut of the Jolly Green Giant, to the first AIDS PSAs,…
S15E17 Monumental Advertisements: Branded Buildings
This week, we talk about spectacular landmarks built by visionary entrepreneurs.These magnificent buildings stand in Toronto, New York and Chicago.They are all very different in design, built in…
S15E16 Brand Envy (2026)
This week, it’s our annual Brand Envy episode, where I tip my hat to great ideas that have lasted for years.We’ll talk about a very funny character who has made the world laugh without uttering a…
S15E15 Rue McClanahan: Every Kick's A Boost
This week, we're dropping an episode from our sister podcast, "We Regret To Inform You: The Rejection Podcast". In this podcast series, we talk about the mountain of rejections famous and successful…
S15E14 Selling Violence: Marketing Combat Sports
This week, we look at the marketing of violent sports.Starting with a man named Tex Rickard, who wrote the playbook on fight promotion back in the 1920s.We’ll analyze how WWE pro wrestling took a…
S15E13 Unhinged Advertising: The Power of the Absurd
This week, we look at weird, unhinged advertising.Like the “PuppyMonkeyBaby” Super Bowl commercial. The sad Skittles commercial where everything a man touches turns to Skittles.A leather diaper you…
S15E12 Nobody's Ugly on Radio: The Superpower of Audio
This week, we listen to the most creative use of sound and voice. Like the mattress company that gave people discounts based on how loud they snored. We’ll explore a radio campaign that says ugly is…
S15E11 It's a Floor Wax and a Dessert Topping: Unintended Product Uses
There are many products in the world that have “unintended uses.”Originally designed for one purpose, the general public has discovered alternate uses for these items.From Windex to baking soda to…
S15E10 Sweaty Billboards: Marketing The Movies
With the Oscars around the corner, we take a look at creative movie marketing.We’ll talk about miniature billboards that promoted Ant-Man.A billboard that actually sweated to promote an action…
S15E9 Small Wonders: Tiny Inventions. Big Impact.
This week, we tip our hat to the tiny, small innovations that make our lives better. Like the tiny arrow on your fuel gauge. And the bread clip. And the miniscule treadwear indicators on your car…
S15E7 Car Cuisine: Car Companies in the Food Business
This week, we look at the link between food and cars. Did you know that Volkswagen makes sausages.And Rolls-Royce makes honey.Did you know cars have even been named after foods and beverages – like…
S15E6 From Tiffany’s to Donkeys: Catalogues Rise Again
This week, we look at the staying power of Catalogues.They’ve been around since the mid 1800s, and they helped build the country.We’ll talk about how catalogues let retailers reach people in…
S15E1002 Happy World Radio Day. Revisiting "Air Quotes: Creative Radio"
In celebration of World Radio Day, we look back on some of the most creative radio advertising from around the world. It’s the toughest medium to write for – but it’s also the most creatively…
S15E1001 Terry Ranks The Super Bowl 60 Ads
Super Bowl 60 had an interesting mix of commercials - from humorous to emotional to plain weird. Terry ranks his favs and compares his list to audience favs.We know you want to listen to all the ads…
S15E5 Jingles: Rhythmic Instruction Manuals
This week, we look at a sub-category of jingles.Most successful jingles are catchy little earworms.But these particular little ditties use lyrics to tell you how to use the product, or how to play…
Frequently Asked Questions
Under the Influence with Terry O'Reilly has published 421 episodes since January 2012.
Under the Influence with Terry O'Reilly is currently highly active with new episodes weekly. Average episode length is 27m.
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