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Recent Episodes
S1E112 112. From 4% awareness to industry icon: ESET’s Jules Berriff reveals the secrets to brand resilience, trust, and long-term growth
In this episode of The Unicorny Marketing Show, Jules Beriff, UK Marketing Director at ESET UK, reveals how businesses can build trust as a cornerstone for brand resilience. Jules explains why trust…
S1E111 111. Constraints and creativity: how ZF's Camilla Davison unlocks business's toughest challenges
In this episode of The Unicorny Marketing Show, host Dom sits down with Camilla Davison, CMO of ZF Aftermarket, to explore how B2B marketing can deliver meaningful customer value. Camilla shares her…
S1E110 110. Marketing: the strategic powerhouse many businesses are missing with Lisa Quest
Lisa Quest, Partner, Head of UK&I, Co-Head of Government and Public Institutions - Europe at Oliver Wyman, joins The Unicorny Marketing Show to discuss how marketing can transform from a cost…
S1E109 109. Underestimating customers: the costly mistake businesses make with Jazz Aujla
In this episode, Jazz Aujla, global head of digital marketing at Euromonitor International, shares her insights on aligning marketing efforts with customer needs. From her journey starting in…
S1E108 108. Break trust? Break the business. Why brand is your most valuable asset with Christine Alemany
Short-term gains often tempt businesses to cut corners—but at what cost? Christine Alemany joins The Unicorny Podcast to discuss balancing immediate profit demands with building long-term trust and…
S1E107 107. Lessons about AI bias and what it means for businesses with marketing supremo Catherine Reed from SAP
Catherine Reed, Senior Marketing Director at SAP and PhD candidate in bias and AI for marketing, shares her expertise on using AI to enhance marketing strategies. Together with Dom Hawes, Catherine…
S1E106 106. What you need to know for marketing in 2025 and what you've got to look forward to with Dom and Rachel
Happy New Year! As we step into 2025, it’s time to reflect on the lessons of the past year and gear up for the challenges and opportunities ahead. Rachel discusses her upcoming book, Rebrand Right,…
S1E105 105. The Unicorny Christmas show and tell with the whole gang
What do you get when you cross Unicorny bloopers with Dom?... A roasted potato🥔 Find out why, as Dom and the Unicorny crew celebrate Christmas with a few outtakes (kindly provided by Pete the editor)…
S1E104 104. Why marketers make the best startup founders with David Hart
What makes marketers and agency professionals natural SaaS founders? In this episode, David Hart, author of Productized and co-founder of ScreenCloud, shares his journey from agency ownership to…
S1E103 103. Why commonly accepted "science" could cost your brand millions with Felipe Thomaz
What if your marketing campaigns could achieve more with less? Dr. Felipe Thomaz, Associate Professor of Marketing at Oxford's Saïd Business School, challenges the widespread belief that maximising…
S1E102 102. Marketing leadership: Advancing with emotional intelligence
How can marketers add value and lead with confidence? In this episode of The Unicorny Marketing Show, Rachel Fairley returns as host and is joined by Leo McCloskey, VP of Marketing at Echodyne.…
S1E101 101. How OakNorth disrupts - the inside story
In this episode of The Unicorny Marketing Show, we welcome back Valentina Kristensen from OakNorth Bank. Since her first appearance, Valentina has taken on a broader role as Corporate Affairs…
S1E100 100. Unicorny scores a century: what we learned so far
In this special 100th episode of The Unicorny Marketing Show, Rachel Fairley interviews host, Dom to share key lessons from their podcast journey. This reflective conversation uncovers how the show…
S1E99 99. Consumer Behaviour: we don't think the way we think we think
In this episode of The Unicorny Marketing Show, Dom talks to Tas Tasgal, Keynote speaker, author and trainer about the intricacies of human behaviour in marketing.Tas challenges common perceptions in…
S1E98 98. Four Ps and a T. Why time matters in marketing
In this episode, marketing veteran Mark Larwood offers a refreshing perspective on the importance of patience in marketing. Mark discusses how today's fast-paced business environment can push for…
S1E97 97. Marketing a business is everyone's business
In this episode of The Unicorny Marketing Show, Graham Wylie joins Dom to challenge the conventional view of marketing. Wylie argues that marketing shouldn’t be confined to a single department but…
S1E96 96. Rebel writing: how brandwank is killing your comms
In this episode of The Unicorny Marketing Show, Dom and Peter Whent discuss Peter's straightforward "pool rules" for better marketing messaging. Inspired by clear, no-nonsense swimming pool signs,…
S1E95 95. Impossible to Ignore with Carmen Simon
In this episode, Dom Hawes interviews cognitive neuroscientist Carmen Simon, uncovering how brain science can help marketers ensure their content is remembered. Carmen highlights the importance of…
S1E94 94. The behaviour you ignore is the culture you get
Could your company’s most valuable asset be its culture? In this episode, Hilton Barbour, a seasoned marketing consultant, discusses the vital role of organisational culture. He explains how culture…
S1E93 93. Are side hustles marketers' secret weapon
In the second part of this episode, Leonard Burger returns to discuss the growing trend of side hustles and their unexpected benefits for marketers. Leonard shares how working on external projects,…
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Unicorny has published 114 episodes since June 2022, covering topics in Business, Entrepreneurship.
Unicorny is currently dormant with new episodes weekly. Average episode length is 35m.
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