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Noam Gohary: Ex-Scopely Director on Attribution, Black Box Algorithms, and Why UA Is an Amplifier
Amit sits down with Noam Gohary, ex-Director of Product & Marketing Tech at Scopely and Playtika, to crack open what's actually broken under the hood of mobile games marketing, and the things the…
Shay Ze’ev Yosifon: Zynga’s VP on Monopoly Go, the last UA lever, and UA managers' future
Amit Carmi, CEO at sett, sits down with Shay Yosifon, VP Marketing at Zynga, who previously led performance marketing for one of the biggest mobile game launches in recent history: Monopoly Go. From…
Scopely's Dir. of Performance Marketing on the Death of Manual UA, Building Marketing Squads, and Why UA Becomes Growth Hacking
In this episode, Amit Carmi, CEO at Sett, sits down with Marilyne Chasseur, Director of Performance Marketing at Scopely. She breaks down why UA, creative, and branding should operate as one…
Rovio's VP Marketing on Player Motivations, Protecting a Legacy IP, and Why APAC Is Winning
In this episode, Amit Carmi, CEO at Sett, sits down with Luis de la Cámara, VP of Marketing at Rovio, to talk about what it takes to market one of the most recognized gaming brands in the world. Luis…
Asi Burak: Tilting Point's CBO on UA Financing, Big IPs, and a Changing Industry
In this episode, Amit Carmi, CEO at Sett, sits down with Asi Burak, Chief Business Officer at Tilting Point, to dive into the business side of mobile gaming from someone who's been in the industry…
Yair Melamed: From Engineer to Running 1,000+ People at Zynga
In this episode, we sit down with Yair Melamed, SVP Games at Zynga, to explore what it really takes to lead at the highest levels of mobile gaming. Yair shares why even while managing over a thousand…
Unpredictable Hits Season 2 - Barcelona
Different city, same obsession. This season, Unpredictable Hits lands in Barcelona to sit down with the people who've been shaping mobile gaming for years. Serious studios, global hits, and a lot of…
JAGEX (RuneScape) Community, Craft and AI: Running a Game That Never Dies
Unpredictable Hits is a series of sharp, fun, and brutally honest conversations with the people shaping the future of mobile gaming in the AI era.In this episode, we sit down with Jon Bellamy, CEO of…
S1E3 IP games, running Hutch & building a new studio in the AI era
Unpredictable Hits is a series of sharp, fun, and brutally honest conversations with the people shaping the future of mobile gaming in the AI era.In this episode, we sit down with Shaun Rutland,…
UA and Creatives in the Era of AI and Finding Winners with Zynga's Creative Director, Zeynep
Unpredictable Hits is a series of sharp, fun, and brutally honest conversations with the people shaping the future of mobile gaming in the era of AI.In this episode, we sit down with Zeynep Tasoz…
Tripledot’s Akin Babayigit: Hard Work Over Know-How, Rising Hubs & the AI Era
Unpredictable Hits is a series of sharp, fun, and brutally honest conversations with the people shaping the future of mobile gaming in the era of AI.Most founders dream of building a gaming empire.…
Meet Unpredictable Hits
What happens when AI collides with mobile gaming? This is Unpredictable Hits, a series of sharp, fun, and brutally honest conversations with the people shaping what’s next. We’re here to find out…
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Unpredictable Hits has published 12 episodes since October 2025, covering topics in Technology.
Unpredictable Hits is currently highly active with new episodes every 2 weeks. Average episode length is 1h.
