Episodes 30
Avg. Duration 50m
Activity Highly Active
Apple Rating 4.9 (69)
Since Dec 2019
Latest Episode May 2026

Publishing Details

Schedule
Monthly
Format
Episodic
Consistency
64%
Hosting
feeds.simplecast.com

Contact & Outreach

About This Podcast

Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts. We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?” We believe if we can’t see it in our culture, then we can’t know it in the market. From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands. Your hosts, Jasmine Bina and Jean-Louis Rawlence, are brand strategists and futurists that explore these questions every day in their work for companies around the world. We’ll be interviewing thought leaders and domain experts both within brand strategy and outside of it. Expect to hear from people from all walks of life: artists, scientists, CEOs, journalists, professors, technologists and everyone in between. If you’re a founder, leader, storyteller or creator, this podcast will compel you to think at a macro level you haven’t considered before. We also write and publish videos on everything brand strategy. You can see all of that here: https://conceptbureau.substack.com/

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Recent Episodes

30: How To Be Professionally Curious

May 12, 2026 36m

Staying professionally curious sounds simple, but it is one of the hardest disciplines of strategy. It is not about reading more, saving more, scrolling more, or building an infinite pile of…

29: Pruned Futures

Apr 06, 2026 36m

Some of our most prominent expectations of the future just died. In this episode, we explore what replaces them. We start with achievement. For decades, culture has been organized around progress and…

28: Two Kinds of People

Mar 18, 2026 31m

The middle is disappearing. What's left looks like two kinds of people. One group is going all in - AI maximalism, founder mode, the sense that the window is closing and if you don't build your way…

27: Trust in a Time of Monsters

Feb 25, 2026 33m

Trust has always been the invisible architecture beneath brands, institutions, and markets. But today, that architecture is shifting. For the past decade, we’ve moved through distinct eras of trust.…

26: How Consumers “Know” Things In Today’s World

Nov 20, 2023 26m

From the way we create our identities and manage our health, to the way we employ therapy-speak at work and vote in elections, it’s apparent that people are increasingly being guided by feelings and…

25: Bizarre, Strange and Highly Relatable

Oct 23, 2023 27m

In this house episode, we speak with Concept Bureau strategist Rebecca Johnson about the concept of "weirdness" and brands. All humans are weird, and brands that are willing to venture into strange…

24: How to Unlock Your Strategic Mind

Oct 09, 2023 44m

What does it mean to be good at thinking? Or more importantly, thinking strategically?Most people answer this question by saying that in order to be good at thinking, you have to be knowledgeable.…

23: Pain, Sacrifice, and Our New Status Symbols

Aug 28, 2023 35m

Brands get lucky once, maybe twice every generation, when the rules of status change and social equity is suddenly up for grabs. Our Concept Bureau Senior Strategist Zach Lamb believes we are in the…

22: Strong Ties vs. Weak Ties in the Next Era of Brand Innovation

May 24, 2022 35m

What happens when the world suddenly reconfigures itself around a very different kind of relationship? The last 20 years of social innovation has leaned into weak ties: distant social relationships…

21: The Secret Language of Cult Brands

Nov 09, 2021 44m

Cults make effective brands, and today, they’re all around us. We engage with them on some level every day, and cult experiences have come to define so much of who we are as a society that you have…

20: Ownership Anxiety, Brand Storytelling, and the Human Condition

Jun 14, 2021 49m

Have you ever stopped to think about what ownership means to us as a culture? Many of us see it as an artifact of the legal system or something that’s decided in courts. We believe it is a…

19: Systems In Flux: Birth of the New Spiritual Consumer

May 18, 2021 44m

For the fourth and final episode in our series on Systems In Flux, we’re talking about seemingly new emerging forms of spirituality, and how new spiritual brands are positioning themselves to take…

18: Systems In Flux: A Unified Theory of Culture, Branding, and Human Behavior

Apr 28, 2021 47m

Every single culture and subculture - from states and governments to user segments and brand tribes - falls along the tight-loose continuum. A culture’s tightness or looseness affects people’s…

17: Systems In Flux: Class, Taste and the Modern Aspiration Economy

Oct 29, 2020 48m

For the second episode in our series on Systems In Flux, we’re talking about systems of class and taste. In the past 10 years, new brands have emerged, specifically in luxury and premium categories,…

16: Systems In Flux: The Hidden Divergent Forces Shaping The Next Generation of Brands, Consumers, and Capitalism

Oct 27, 2020 39m

Whether it’s brand, behavior, or culture, the more you dig into the systems that affect our lives the closer you’ll come to a conversation about capitalism. In this house episode, Jasmine and…

15: The Profound Human Connection of Micro-Communities, Participatory Economies and Good Old Customer Service

Aug 13, 2020 1h 23m

From the gig economy to the passion economy, changing consumer values are inspiring new brands and business models for creators. Today we’re seeing the emergence of yet another model that’s…

14: The Radical History of Self-Care & the New World of Wellness Branding

Jul 16, 2020 1h 2m

Self-care and wellness are everywhere around us. From cereal boxes to the makeup counter to furniture rental, CBD sticks, mobile apps and coffee - a new mindset about how to be… but also how to…

13: Race, Identity & Power In Our Online/ Offline Spaces

Jul 02, 2020 1h 4m

There is no doubt that right now we are living through the most consequential time of our generation to-date. Today’s social and political climate begs the big question, ‘Who are we, really?’ As BLM,…

12: Celebrity Culture, Platform Brands and Parasocial Relationships

May 28, 2020 51m

When Steven Galanis and his cofounders launched Cameo in 2016, they noticed two things happening in the celebrity landscape: 1) fame itself has blown up, with more celebrities existing than in any…

11: Who We Become When We’re Lonely & The Rituals That Will Save Us

Apr 30, 2020 1h 34m

Brands are facing the fact that loneliness has become a part of our identities, crisis or not. But you can’t talk about loneliness without talking about the meaning of rituals first. As society…

Frequently Asked Questions

How many episodes does Unseen Unknown have?

Unseen Unknown has published 30 episodes since December 2019, covering topics in Business, Entrepreneurship.

Is Unseen Unknown still active?

Unseen Unknown is currently highly active with new episodes monthly. Average episode length is 50m.

How do I contact Unseen Unknown for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for Unseen Unknown, including email and social media links.

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