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Recent Episodes
UN 415 - Jesse Weinstein. Employee Rights.
Jesse Weinstein is a partner at Phillips & Associates, a former Bronx prosecutor, and a U.S. Navy combat veteran who now represents employees in discrimination, retaliation, and whistleblower…
UN 414- IJRM. Algorithmic Dynamic Pricing & Consumers Trust + Behavior.
Arnd Vomberg, Associate Professor of Marketing at HEC Paris, and his colleagues have spent years studying how consumers respond when prices shift without notice. Their findings, published in the…
UN 413 - Ilan Strauss. AI Markets, Not Models.
Most AI safety conversation focuses on what's happening inside the model. In this episode, Dr. Ilan Strauss, co-director of the AI Disclosures Project, shares why he thinks that's the wrong place to…
UN 412 - YPulse + Evan Shapiro - Gen Z Broke the Media Playbook.
MaryLeigh Bliss, chief content officer at YPulse, brings proprietary brand tracker data to a conversation about how young consumers perceive entertainment and streaming brands right now. Media…
UN 411 - Jack Oujo. Too Smart to be an Umpire.
In this episode, Jack Oujo discusses his book, Too Smart to Be an Umpire. After eight years chasing his dream of becoming a major league umpire, Oujo was let go and faced with the fact that his "Plan…
UN 410 - IJRM. Consumer Financial Data Exchange.
Simon Blanchard, Dean's Professor of Marketing at Georgetown University and co-editor at the Journal of Marketing Research, joins Up Next to discuss research published in the International Journal of…
UN 409 - Ron Rubin. Gold in Your Backyard.
Ron Rubin, entrepreneur and author of Gold in Your Backyard, built the Republic of Tea and River Road Family Vineyards over five decades while maintaining debt-free operations. His book, named after…
UN 408 - Paul D'Arcy. AI + Marketing.
Paul D'Arcy, CMO at Moloco, explores how AI has fundamentally shifted the balance between human and machine decision-making in marketing, with digital advertising leading this transformation over the…
UN 407 -YPulse. Loyal Consumers & Cool Brands.
MaryLeigh Bliss, Chief Content Officer at YPulse, has been tracking what young consumers find cool and what keeps them loyal to brands. The two things turn out to be driven by different forces, and…
UN 406 - Rick DeLisi. AI ROI.
Rick DeLisi, Lead Research Analyst at Glia and co-author of The Effortless Experience, discusses research showing that less than 30% of organizations achieve full value from customer support AI…
UN 405 - IJRM. Regressive Nostalgia.
Finola Kerrigan, professor of marketing at Birmingham Business School, spent ten years with colleagues studying James Bond fan communities online. Their findings, published in the International…
UN 404 - Mickie Kennedy. Smarter PR.
In this episode, Mickie Kennedy, founder of eReleases, explains how small businesses can access national press distribution at a fraction of standard costs through eReleases' partnerships. The…
UN 403 - YPulse. Tweens & Screens.
MaryLeigh Bliss, chief content officer at YPulse, breaks down new survey data on how 8-to-12-year-olds consume media. Based on a survey of 1,500 tweens in North America, the findings show YouTube…
UN 402 - Rachel Bouchar. Event Marketing.
Rachel Boucher, head of content at Event Marketer magazine, discusses how experiential marketing has evolved from tactical activations to strategic campaign hubs. The conversation covers how the…
UN 401 - IJRM. Algorithm Killing Cool?
Henri Weijo is an associate professor of marketing at Aalto University School of Business in Helsinki. His research examines how algorithmic recommendation systems are reshaping how consumers build…
UN 400 - Tina Dietz. Sound Content Strategy.
Tina Dietz, founder of Twin Flames Studios, explains how audio content builds trust through intimacy and strategic development. The conversation covers why vocal variety maintains engagement while…
UN 399 - YPulse. YouTube Youth.
MaryLeigh Bliss, Chief Content Officer at YPulse, discusses findings from two reports: the Social Media Monitor tracking platform usage trends and a deep dive into YouTube's role in Gen Z's lives.…
UN 398 - Jason Fairchild. tvScientific.
In this episode, Jason Fairchild, CEO of tvScientific, discusses how performance marketing principles are being applied to connected TV advertising. The conversation covers deterministic attribution…
UN 397 - IJRM. Sustainability Consideration Gap.
Guilherme Ramos, assistant professor of marketing at Rochester Institute of Technology, and Larissa Elmor, PhD student at FGV Brazilian School of Public and Business Administration and visiting…
UN 396 - Dave Bernath. Wurl.
In this episode, Dave Bernath, CEO of Wurl and former Comedy Central GM, explains the technology infrastructure behind ad-supported streaming TV. The conversation covers how FAST channels work, the…
Frequently Asked Questions
Up Next with Gabriella Mirabelli has published 100 episodes since May 2024, covering topics in Business, Marketing.
Up Next with Gabriella Mirabelli is currently highly active with new episodes weekly. Average episode length is 28m.
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