Upside

This Way Up

English Business Marketing Technology Explicit

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Episodes 73

Avg. Duration 16m

Activity Highly Active

Since Sep 2024

Latest Episode Feb 2026

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Publishing Details

Schedule

Weekly

Format

Episodic

Consistency

99%

Hosting

feeds.captivate.fm

About This Podcast

Welcome to Upside, a limited series podcast for brand owners, brand managers and the digitally curious. In each episode we'll be sharing insights and strategies that have helped us and over 100 brands grow to dominate the online marketplace. We'll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical advice to help you thrive in the digital world. So join us on this journey, avoid common pitfalls and learn what it takes to win in todays competitive marketplaces. Lets get started and make the most of the Upside.

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Recent Episodes

Side Hustles, Trend Products, and Testing Fast | Upside #73

Feb 11, 2026 19m Transcript

In this episode of Upside, Ali pitches a series of low-risk business ideas designed to be tested quickly and launched with minimal upfront investment. From art kits to print-on-demand products, the…

NEXT's Journey: From Catalog to Market Dominance | Upside #72

Feb 04, 2026 20m Transcript

In this episode of Upside, Ali and Zamir break down why Next continues to thrive while many legacy retailers struggle, using Argos as a point of contrast. They explore how long-term thinking,…

Understanding Your Brand: The Key to E-Commerce Success (with Dax Dupré) | Upside #71

Jan 28, 2026 30m Transcript

In this episode of Upside, Ali and Zamir sit down with Dax Dupré, eCommerce Manager at International Beverage, to unpack what it really means to know your brand, know your customer, and build growth…

Trump's Tariffs Tantrum, TikToks 2025 Triumph, and Amazon Driving People Away? | Upside #70

Jan 21, 2026 23m Transcript

In this episode of Upside, Ali and Zamir unpack a week of developments that could reshape the landscape for sellers and brands operating globally. From proposed US tariffs to the rise of TikTok as a…

Navigating the Future of E-Commerce: Predictions for 2026 | Upside #69

Jan 14, 2026 19m Transcript

In this episode of Upside, Ali and Zamir look ahead to what the next phase of selling on Amazon could really look like, and why the rules are quietly changing. From shifts in organic visibility to…

How to Sell on Amazon - Part 1: Getting Ready to Launch | Upside #68

Jan 07, 2026 26m Transcript

In this episode of Upside, Ali and Zamir break down what really needs to happen before you launch a product. Rather than jumping straight into ideas and suppliers, they focus on the fundamentals that…

How Argos Failed on a £40 BILLION Market Opportunity | Upside #67

Dec 31, 2025 20m Transcript

In this episode of Upside, Ali and Zamir look back at the rise and fall of Argos, once the UK’s go-to everything store, and ask how a retail giant lost ground to Amazon. From its catalogue-era…

Upside Christmas Special | Upside #66

Dec 24, 2025 18m Transcript

In this episode of Upside, Ali, Zamir, Will, and Leon wrap up the year by reflecting on Q4 performance and laying the groundwork for what comes next. With October, November, and December data now…

The UK Budget's De Minimis Ruling and Amazon' Dropping Selling Fees!? | Upside #65

Dec 17, 2025 16m Transcript

In this episode of Upside, Ali and Zamir unpack the mounting economic pressures facing UK businesses, from the long-term cost of Brexit to shifting marketplace dynamics and a disappointing government…

How to slash your ACOS by 80% | Upside #64

Dec 10, 2025 21m Transcript

In this episode of Upside, Ali and Zamir break down the real mechanics of advertising on Amazon and explain why great ads do far more than drive paid traffic. They unpack how Amazon’s advertising…

How To Catapult Your Conversion Rate | Upside #63

Dec 03, 2025 15m Transcript

In this episode of Upside, Ali, Zamir and Leon tackle one of the most common and costly mistakes in e-commerce: sending traffic to a listing that cannot convert. They break down why optimisation must…

Humanoid Robots, The AI Bubble, and Why Regulation Is Falling Behind | Upside #62

Nov 26, 2025 18m Transcript

In this episode of Upside, Ali and Zamir dive into the rise of what they call AI slop, the wave of low value, low effort content now flooding the internet. They explore how unregulated AI…

The Failures of Amazon's Newest AI Initiative | Upside #61

Nov 19, 2025 11m Transcript

In this episode of Upside, Ali and Zamir pull no punches as they dissect Amazon’s new AI content creation tool, and their verdict is not flattering. Despite Amazon’s immense resources, the duo find…

How to Scale an 8 figure Amazon Business (with Sameed Naviwala CEO Bumble Towels) | Upside #60

Nov 12, 2025 37m Transcript

https://www.eventbrite.co.uk/e/amazon-rapid-sales-growth-faster-resolutions-bigger-margins-tickets-1968010438198?aff=oddtdtcreatorIn this episode of Upside, Ali & Zamir sit down with Sameed…

Sora, Deepfakes, and the Hidden Cost of AI Progress | Upside #59

Nov 05, 2025 19m Transcript

In this episode of Upside, Ali & Zamir explore the accelerating rise of artificial intelligence and what it means for business, creativity, and society at large. From the launch of OpenAI’s Sora…

Amazon Fined $2.5B, Higher Selling Fees, and TikTok's Crackdown on Generic Content | Upside #58

Oct 29, 2025 14m Transcript

In this episode of Upside, Ali & Zamir break down a packed week in e-commerce — from billion-dollar fines to shifting seller fees and evolving platform policies. The conversation opens with the…

AWS Crash, Brands Losing Thousands, and Government Conspiracy (With Danu Abeysuriya) | Upside #57

Oct 22, 2025 20m Transcript

In this episode of Upside, Ali & Zamir are joined by Danu Abeysuriya to unpack the recent Amazon Web Services (AWS) outage that sent ripples through the digital world. The incident disrupted…

Q4: The Make or Break Season for Sellers | Upside #56

Oct 15, 2025 25m Transcript

In this episode of Upside, Ali & Zamir tackle the most important stretch of the e-commerce calendar, Q4. With consumer intent at its highest and sales potential peaking, the duo unpack why this…

Missed Prime Day? Here’s Why That Might Be a Good Thing | Upside #55

Oct 08, 2025 14m Transcript

In this episode of Upside, Ali & Zamir dive into Amazon’s second Prime Day of the year, an event that sparks more debate than excitement. Is it a genuine opportunity for shoppers and sellers, or…

How to Turn Creativity into Conversions (With Will Plant) | Upside #54

Oct 01, 2025 24m

In this episode of Upside, Ali & Zamir sit down with Will Plant, Creative Manager at This Way Up, to unpack why design is the most underrated growth lever on Amazon and beyond. From the main…

Frequently Asked Questions

How many episodes does Upside have?

Upside has published 73 episodes since September 2024, covering topics in Business, Marketing.

Is Upside still active?

Upside is currently highly active with new episodes weekly. Average episode length is 16m.