Upside

This Way Up

English Business Marketing Technology

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Episodes 83

Avg. Duration 17m

Activity Highly Active

Since Sep 2024

Latest Episode Apr 2026

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Publishing Details

Schedule

Weekly

Format

Episodic

Consistency

99%

Hosting

feeds.transistor.fm

About This Podcast

Welcome to Upside, a limited series podcast for brand owners, brand managers and the digitally curious. In each episode we'll be sharing insights and strategies that have helped us and over 100 brands grow to dominate the online marketplace. We'll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical advice to help you thrive in the digital world. So join us on this journey, avoid common pitfalls and learn what it takes to win in todays competitive marketplaces. Lets get started and make the most of the Upside.

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Recent Episodes

The Only 3 Things Amazon Sellers Should Focus On (Amazon Clinic Ep. 2) | Upside #83

Apr 22, 2026 19m

Welcome back to The Amazon Clinic — where we take real seller questions and give you straight answers that actually move the needle.In this episode, we cover:Why your packaging could be killing your…

Andy Jassy's just put $200B on red | Upside #82

Apr 15, 2026 19m

It’s that time of year again… Andy Jassy has dropped his annual shareholder letter.But this one is different.Amazon is making a $200 BILLION bet on AI… And it could completely reshape the future of…

Why Founder Led Brands Are Taking Over | Upside #81

Apr 08, 2026 21m

This week we’re trying something a bit different.We break down the good, the bad and the ugly of modern advertising — from founder-led brands that are doing it right, to lazy campaigns that…

This Is Why Your Amazon Listing Isn’t Selling | Upside #80

Apr 01, 2026 24m

In this episode of the E-commerce Clinic, we’re reviewing real Amazon listings and breaking down exactly what’s working, what’s not, and how to improve performance.From click-through rate issues to…

AI Is Not Intelligent - And We Can Prove It | Upside #79

Mar 25, 2026 19m

This week’s episode is a bit different.AI is everywhere right now. Everyone’s talking about it. Everyone’s telling you to optimise for it.But are we overthinking it?We break down what AI actually is…

We Ran Our Business Across 4 Countries in 4 Weeks | Upside #78

Mar 18, 2026 19m

In this episode of Upside, we take you behind the scenes of what it actually looks like to run a global e-commerce business.Over four weeks, we travelled across Scotland, South Africa, Dubai, and…

Middle East Conflict: Are Supply Chains Under Pressure Again? | Upside #77

Mar 11, 2026 11m

https://docs.google.com/forms/d/e/1FAIpQLSeN7rpkudA_T0IALgGdc5Kw91OceonqYwjnLueNj3fE9miGug/viewform?usp=sharing&ouid=116429926230531111521Episode SummaryIn this episode of Upside, Ali and Zamir…

We Answered Real Amazon Seller Problems (Amazon Clinic) | Upside #76

Mar 04, 2026 16m

In this episode of Upside, Ali and Zamir open the E-commerce Clinic to tackle real questions from sellers facing everyday Amazon challenges. From account access issues to advertising performance and…

How Understanding People Built an E-Commerce Empire (With Umar Farooq Rana) | Upside #75

Feb 25, 2026 32m

In this episode of Upside, Ali and Zamir sit down with Umar to explore an extraordinary journey from engineering and telecommunications to building the foundations of Pakistan’s e-commerce ecosystem…

Expert Digital Marketing and Growth Strategist (Rafay Raheel Head of Franchising, CUPP) | Upside #74

Feb 18, 2026 30m

In this episode of Upside, Ali and Zamir are joined by Rafay Raheel, Head of Franchising at CUPP, to unpack the real dynamics between Amazon advertising and the Meta-owned world. Think marketplace…

Side Hustles, Trend Products, and Testing Fast | Upside #73

Feb 10, 2026 19m

In this episode of Upside, Ali pitches a series of low-risk business ideas designed to be tested quickly and launched with minimal upfront investment. From art kits to print-on-demand products, the…

NEXT's Journey: From Catalog to Market Dominance | Upside #72

Feb 03, 2026 20m

In this episode of Upside, Ali and Zamir break down why Next continues to thrive while many legacy retailers struggle, using Argos as a point of contrast. They explore how long-term thinking,…

Understanding Your Brand: The Key to E-Commerce Success (with Dax Dupré) | Upside #71

Jan 27, 2026 30m

In this episode of Upside, Ali and Zamir sit down with Dax Dupré, eCommerce Manager at International Beverage, to unpack what it really means to know your brand, know your customer, and build growth…

Trump's Tariffs Tantrum, TikToks 2025 Triumph, and Amazon Driving People Away? | Upside #70

Jan 21, 2026 23m

In this episode of Upside, Ali and Zamir unpack a week of developments that could reshape the landscape for sellers and brands operating globally. From proposed US tariffs to the rise of TikTok as a…

Navigating the Future of E-Commerce: Predictions for 2026 | Upside #69

Jan 14, 2026 19m

In this episode of Upside, Ali and Zamir look ahead to what the next phase of selling on Amazon could really look like, and why the rules are quietly changing. From shifts in organic visibility to…

How to Sell on Amazon - Part 1: Getting Ready to Launch | Upside #68

Jan 07, 2026 26m

In this episode of Upside, Ali and Zamir break down what really needs to happen before you launch a product. Rather than jumping straight into ideas and suppliers, they focus on the fundamentals that…

How Argos Failed on a £40 BILLION Market Opportunity | Upside #67

Dec 31, 2025 20m

In this episode of Upside, Ali and Zamir look back at the rise and fall of Argos, once the UK’s go-to everything store, and ask how a retail giant lost ground to Amazon. From its catalogue-era…

Upside Christmas Special | Upside #66

Dec 24, 2025 18m

In this episode of Upside, Ali, Zamir, Will, and Leon wrap up the year by reflecting on Q4 performance and laying the groundwork for what comes next. With October, November, and December data now…

The UK Budget's De Minimis Ruling and Amazon' Dropping Selling Fees!? | Upside #65

Dec 17, 2025 16m

In this episode of Upside, Ali and Zamir unpack the mounting economic pressures facing UK businesses, from the long-term cost of Brexit to shifting marketplace dynamics and a disappointing government…

How to slash your ACOS by 80% | Upside #64

Dec 10, 2025 21m

In this episode of Upside, Ali and Zamir break down the real mechanics of advertising on Amazon and explain why great ads do far more than drive paid traffic. They unpack how Amazon’s advertising…

Frequently Asked Questions

How many episodes does Upside have?

Upside has published 83 episodes since September 2024, covering topics in Business, Marketing.

Is Upside still active?

Upside is currently highly active with new episodes weekly. Average episode length is 17m.