Episodes 90
Avg. Duration 17m
Activity Highly Active
Since Sep 2024
Latest Episode Jun 2026

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Publishing Details

Schedule
Weekly
Format
Episodic
Consistency
99%
Hosting
feeds.captivate.fm

About This Podcast

Welcome to Upside, a limited series podcast for brand owners, brand managers and the digitally curious. In each episode we'll be sharing insights and strategies that have helped us and over 100 brands grow to dominate the online marketplace. We'll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical advice to help you thrive in the digital world. So join us on this journey, avoid common pitfalls and learn what it takes to win in todays competitive marketplaces. Lets get started and make the most of the Upside.

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Recent Episodes

Amazon destroying your D2C? | Upside #90

Jun 10, 2026 16m

In this episode, we explore the growing tension between Amazon and direct-to-consumer brands, why many businesses struggle to make D2C profitable, and what brands should be focusing on in 2025 and…

How Bayer Builds Trust in an AI World | Upside #89

Jun 03, 2026 33m

In this episode, we sit down with Dr. Kishan Rees and Cormac Willer to explore one of the most valuable assets in business today: trust. From healthcare and patient education to AI, misinformation,…

How Bayer Builds Trust in an AI World | Upside #89

Jun 03, 2026 34m

In this episode, we sit down with Dr. Kishan Rees and Cormac Willer to explore one of the most valuable assets in business today: trust. From healthcare and patient education to AI, misinformation,…

Shivali Patel Reveals What Data Most Amazon Sellers Ignore | Upside #88

May 27, 2026 36m

Shivali Patel from Helium10 joins the pod to break down exactly how to start and scale an Amazon FBA business in 2026. From failed first products and KDP publishing to advanced keyword strategy,…

We Have Some Bad News | Upside #87

May 20, 2026 24m

Amazon officially killed Rufus… and we called it months ago. We break down why Amazon’s AI shopping assistant failed, what’s replacing it, and what sellers should really focus on instead of AI hype.

Amazon's Squeezing Sellers Again - Fees Up, Prep Gone, Profits Soaring | Upside #86

May 13, 2026 18m

In this news episode, we break down the latest Amazon updates affecting sellers right now. We cover rising Amazon fees, the removal of Amazon prep services, Q1 profitability numbers, and what…

Side Hustles, Trend Products, and Testing Fast II. | Upside #85

May 06, 2026 27m

In this episode, we come up with 4 business ideas you can start in a single weekend. From simple product ideas to fun, unconventional concepts, we break down low-cost ways to make money. Including…

How to Expand to the US Market | Upside #84

Apr 29, 2026 29m

In this episode, we break down what it really takes to expand into the US market, especially on Amazon. From advertising costs and inventory planning to cash flow and scaling challenges, this is a…

The Only 3 Things Amazon Sellers Should Focus On (Amazon Clinic Ep. 2) | Upside #83

Apr 22, 2026 19m

Welcome back to The Amazon Clinic — where we take real seller questions and give you straight answers that actually move the needle.In this episode, we cover:Why your packaging could be killing your…

Andy Jassy's just put $200B on red | Upside #82

Apr 15, 2026 19m

It’s that time of year again… Andy Jassy has dropped his annual shareholder letter.But this one is different.Amazon is making a $200 BILLION bet on AI… And it could completely reshape the future of…

Why Founder Led Brands Are Taking Over | Upside #81

Apr 08, 2026 21m

This week we’re trying something a bit different.We break down the good, the bad and the ugly of modern advertising — from founder-led brands that are doing it right, to lazy campaigns that…

This Is Why Your Amazon Listing Isn’t Selling | Upside #80

Apr 01, 2026 24m

In this episode of the E-commerce Clinic, we’re reviewing real Amazon listings and breaking down exactly what’s working, what’s not, and how to improve performance.From click-through rate issues to…

AI Is Not Intelligent - And We Can Prove It | Upside #79

Mar 25, 2026 19m

This week’s episode is a bit different.AI is everywhere right now. Everyone’s talking about it. Everyone’s telling you to optimise for it.But are we overthinking it?We break down what AI actually is…

We Ran Our Business Across 4 Countries in 4 Weeks | Upside #78

Mar 18, 2026 19m

In this episode of Upside, we take you behind the scenes of what it actually looks like to run a global e-commerce business.Over four weeks, we travelled across Scotland, South Africa, Dubai, and…

Middle East Conflict: Are Supply Chains Under Pressure Again? | Upside #77

Mar 11, 2026 11m

https://docs.google.com/forms/d/e/1FAIpQLSeN7rpkudA_T0IALgGdc5Kw91OceonqYwjnLueNj3fE9miGug/viewform?usp=sharing&ouid=116429926230531111521Episode SummaryIn this episode of Upside, Ali and Zamir…

We Answered Real Amazon Seller Problems (Amazon Clinic) | Upside #76

Mar 04, 2026 16m

In this episode of Upside, Ali and Zamir open the E-commerce Clinic to tackle real questions from sellers facing everyday Amazon challenges. From account access issues to advertising performance and…

How Understanding People Built an E-Commerce Empire (With Umar Farooq Rana) | Upside #75

Feb 25, 2026 32m

In this episode of Upside, Ali and Zamir sit down with Umar to explore an extraordinary journey from engineering and telecommunications to building the foundations of Pakistan’s e-commerce ecosystem…

Expert Digital Marketing and Growth Strategist (Rafay Raheel Head of Franchising, CUPP) | Upside #74

Feb 18, 2026 30m

In this episode of Upside, Ali and Zamir are joined by Rafay Raheel, Head of Franchising at CUPP, to unpack the real dynamics between Amazon advertising and the Meta-owned world. Think marketplace…

Side Hustles, Trend Products, and Testing Fast | Upside #73

Feb 10, 2026 19m

In this episode of Upside, Ali pitches a series of low-risk business ideas designed to be tested quickly and launched with minimal upfront investment. From art kits to print-on-demand products, the…

NEXT's Journey: From Catalog to Market Dominance | Upside #72

Feb 03, 2026 20m

In this episode of Upside, Ali and Zamir break down why Next continues to thrive while many legacy retailers struggle, using Argos as a point of contrast. They explore how long-term thinking,…

Frequently Asked Questions

How many episodes does Upside have?

Upside has published 90 episodes since September 2024, covering topics in Business, Marketing.

Is Upside still active?

Upside is currently highly active with new episodes weekly. Average episode length is 17m.

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