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How pricing shapes profit, positioning, and customer perception
Pricing is more than the price tag: it’s the one tactic companies have at hand that can have a direct impact on the bottom line.And price signals to your customers how your brand is positioned, and…
Market research in B2B and understanding the subtle insights that shape buyers’ decisions
Why do some products immediately make sense to customers, while others struggle to land?Often, the problem isn’t the product, but the story customers already live in.In this episode of the…
Expanding into the US and the West Coast: Insights with Ted Kohnen of Park & Battery
Expanding into the US can open the door to endless opportunities, but success requires the right mix of research, patience, and cultural understanding.In this episode of the Value-driven Marketing…
How to Successfully Enter the US Market: Insights from Bader Rutter
Elena sits down with Rodger Jones and Bryan Forbes from Bader Rutter, North America's #1 B2B agency, to unpack what it really takes to succeed in the United States.Discover why direct,…
Richard Parsons on Entering the UK Market the Smart Way
The UK is a unique market in many respects: it is attractive in its own right, has a tradition of international trade, and can serve as a springboard to other markets.But it’s also very competitive.…
Expanding into the US: Key lessons with Chris Eifert of Luxid Group
The United States is one of the most dynamic, diverse, and opportunity-rich markets in the world, but also one of the most complex to navigate.In this episode of the Value-driven Marketing Podcast,…
Norway Market Entry: What Every B2B Leader Needs to Know. With Andreas Thue, Founder & Creative Director at Iteo
Looking at expanding into Norway? Wondering how to build trust and succeed in one of Europe’s most digital-savvy markets?In this episode of the Value-driven Marketing Podcast, Elena Iordache-Stoica…
S2E1 Navigating the German Market: Insights from Dennis Güth, Chief Growth Officer at wob
Thinking about expanding into Germany? Before you make your move, you need to understand the culture, mindset, and business expectations that shape success in this market.Elena is joined by Dennis…
Social selling with zero BS in 2023
Social selling is a term that is being thrown around a lot these days, but for most companies, it means sending automated connection requests over LinkedIn followed by “me, me” messages. My guest…
Running outbound sales the right way in B2B with Liana and Gabriela of SavoireFair
Companies often look at outbound sales as a quick fix for bringing in revenue. But sales is not about charm, and revenue is not about luck. If your company doesn't have a revenue strategy in place…
Build a winning paid media strategy for B2B SMEs and startups
Paid media can be a great acquisition channel, but many B2B startups or SMEs start on the wrong foot. In this episode, I chat with Andrea Todorova and Niko Dovidija, co-founders of Diligent Studios,…
How B2B marketers can increase their credibility & deliver more business impact. With Stacey Danheiser, Shake Marketing
Stacey Danheiser, Founder and CMO of Shake Marketing joins episode #15 to talk about why many B2B marketers today lack credibility in front of their leadership team, and how they can turn this…
Building a better experience for B2B buyers with website personalization with Eric Melchor, OptiMonk
Can you create a better experience for B2B buyers with website personalization? And if so, what are the different ways in which you can leverage web personalization to help your website visitors…
Run customer research interviews that don’t suck with Ryan Paul Gibson, contentlift.io
B2B buying doesn’t happen overnight. It’s a sequence of events that impact a decision long before people reach out to your sales team. How well do you understand what triggers buyers to take action?…
The future of marketing and how effective B2B marketing looks today. With Jennifer Montague, VP of Growth at Onomondo
We need to change how we do marketing today because focusing purely on customer acquisition is becoming increasingly expensive, and it’s not sustainable long-term. Instead, we need to view marketing…
How B2B companies can deliver value and stand out through their messaging with Diane Wiredu, LionWords.com
Confused prospects don’t buy. And when you are trying to say everything about your product or service all at once, you’re creating just that: confusion. This is where messaging strategy comes into…
Running growth marketing experiments the right way in B2B with Katya Siskova, Boom & Bloom
Everyone seems to be talking about growth marketing, but what is growth marketing exactly, and what is not? If you’re interested in running growth experiments to learn faster what works in your…
Defining the right go-to-market strategy for B2B tech companies with Stefan Repin, Fractional CMO and GTM Strategist
If you're interested in learning about Go-To-Market strategies for B2B brands, this episode is for you. In episode #9 I sit down to discuss with Stefan Repin, fractional CMO and GTM Strategist,…
Approach your marketing with a growth mindset, episode # 8 with Christopher Nault, Growth Marketing Firm
I speak to Christopher Nault, founder of Growth Marketing Firm, a RevOps agency with offices in California and Florida. In this episode, we tackle: how to think of your marketing strategy to grow…
How adopting a buyer-centric model enables companies to deliver value and grow better. Episode #7 with Nelson Gilliat
Companies that win in the long run focus on providing the best buying experience for their customers. But the way (many) B2B companies sell and do marketing today is disconnected from how buyers want…
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Value-driven Marketing has published 27 episodes since March 2022, covering topics in Business, Marketing.
Value-driven Marketing is currently highly active with new episodes monthly. Average episode length is 41m.
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