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About This Podcast
VelociTEA is a show about modern go-to-market strategy in B2B tech, spicy takes included. Hosts Emily Freeman and Forrest Brazeal draw on their experience leading developer-focused influencer marketing programs to explore how technical products gain traction, how companies communicate with buyers, and what it takes to build trust in a noisy market. Featuring discussions with marketers, founders, and product leaders who are shaping the future of B2B growth.
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Recent Episodes
Episode 15 | Why Your Influencer Strategy Isn’t Working
This week on VelociTEA, Emily and Forrest break down the most common mistakes they see on both sides of influencer marketing: the brands and the creators. They talk about why brands get into trouble…
Episode 14 | PR in the Influencer Era
Traditional PR is dead. Attention is the new currency. In this episode of VelociTEA, Emily and Forrest talk about how PR teams are adapting to a world where content creators can function like…
Episode 13 | Content Sommeliers
In technical communities, trust is hard to earn and easy to lose. Developers have a nose for authenticity and credibility. In this episode of VelociTEA, Emily and Forrest talk about why the best…
Episode 12 | How Big Companies Lose (and Regain) Momentum
This week on Velocitea, Emily and Forrest break down the pendulum swing they’ve seen across marketing and engineering teams: fast, autonomous execution on one side and centralized, consensus-driven…
S1E11 Episode 11 | Distributed by Design
This week on Velocitea, Emily and Forrest pull back the curtain on how they’ve built and scaled a fully distributed company in an era obsessed with return-to-office mandates. They unpack the real…
Episode 10 | Why B2B Influencer Marketing Works Differently
This week on Velocitea, Emily and Forrest break down the real differences between B2C and B2B influencer marketing: from affiliate links and promo codes to multi-stakeholder enterprise sales cycles…
S1E9 Episode 9 | AI vs. Developer Identity
This week on Velocitea, Emily and Forrest discuss how the tech world is currently having a massive identity crisis, how AI is alienating developers from the very work they used to love, and explore…
S1E8 Episode 8 | Why Most Product Marketing Misses the Mark
This week on Velocitea, Emily and Forrest are joined by product marketing legend Jim Walker for a deep, opinionated, and wildly practical conversation about what great product marketing really looks…
S1E7 Episode 7 | Becoming a Tech Influencer (The Right Way)
In this episode of Velocitea, Emily and Forrest break down what actually makes someone successful in this space (spoiler: do the work first). They also discuss why credibility beats clout and how to…
Episode 6 | How Influencer Marketing Actually Works
In this episode of Velocitea, Emily and Forrest pull back the curtain on how influencer marketing actually gets built from startups to enterprise giants. They talk about why influencer marketing…
S1E5 Episode 5 | Vibe Marketing, AI Slop, and Why Being Weird Still Wins
In this episode of Velocitea, Emily and Forrest take on “vibe marketing”: the growing trend of letting AI drive your content and hoping for the best. They break down why AI-generated marketing…
S1E4 Episode 4 | Why You Probably Shouldn’t DIY Influencer Marketing
In this episode of Velocitea, Emily and Forrest get spicy about influencer marketing in B2B tech. They break down why internal influencer programs so often turn into glorified PR, why “we’ll just…
S1E3 Episode 3 | We’re Not Trying to Kill DevRel
In this episode of Velocitea, Emily and Forrest tackle a spicy question: Are we trying to kill Developer Relations? (Short answer: no.) The two unpack how DevRel has evolved from 2019’s…
S1E2 Episode 2 | Maybe Don’t (with Kendall Miller)
This week on Velocitea, Emily and Forrest are joined by the one-and-only Kendall Miller: community-builder, meetup-runner, connector-of-humans, and self-described “bubbly business guy.” Kendall talks…
S1E1 EPISODE 1 | We Started a Business, Now We Start a Podcast?
In the inaugural episode of Velocitea, co-founders Emily Freeman and Forrest Brazeal finally sit down in the same room (a rare event!) to talk about how Freeman & Forrest came to be, what…
Frequently Asked Questions
VelociTEA has published 15 episodes since November 2025, covering topics in Technology.
VelociTEA is currently highly active with new episodes weekly. Average episode length is 22m.
