Veterinary Voices
Julie South | Veterinary Recruitment Marketing Strategist
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About This Podcast
Most vet clinics are proud of their culture. They know it's special — it's what makes them tick. What they don't know is how to share those stories in ways that mean something to other vets and nurses.
That's culture storytelling. And Julie South — founder of VetClinicJobs — shows vet clinics how to do it.
You'll hear real vets and nurses talking about what it's actually like to work at their clinics. Not the polished corporate version — the real moments that show how teams handle pressure, support each other, and why someone would actually want to work there. That's the kind of proof that builds trust before anyone's even looking.
You'll also learn which stories to share and when, how to stay visible to great people even when you're fully staffed, and why the quiet months between hires are actually your biggest opportunity. Each episode gives you something specific to do that week — a story to share, a shift to make, a pattern to break.
If you're tired of starting from scratch every time someone resigns, this podcast shows you how to become the clinic people are already watching.
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Recent Episodes
The good stuff your job ad never gets to say - ep 275
Most clinics have their most honest conversation about culture when someone's leaving.The vet or nurse is in their last week, and suddenly — they talk. They say what they loved about the team. They…
You Have a Great Culture. So Why Is It So Hard to Hire? ep 274
You have a great culture. Your team would back that up. So why is it sooooo! hard to find vets and nurses who want to work there?The answer probably isn't your job ad. It's everything that didn't…
Vanilla Job Ads From Vanilla Clinics Get Vanilla Applications - ep 273
Your job ad has a requirements list. Must be a team player. Must thrive in a fast-paced environment. Must do one weekend in four. And you're hoping the right vets and nurses will read it, recognise…
Why Your Clinic Values Belong Everywhere Except Your Job Ad - ep. 272
Your clinic values are genuine. The team really is supportive. You really do care about animal welfare. So why is stating that in your job ad doing absolutely nothing for your recruitment?In this…
Testimonials vs Reviews: Why One Works and One Doesn't - ep. 271
There's a glowing quote from a team member on your careers site or in your job ad. It's positive, it's genuine — and it's doing almost nothing for your recruitment. This episode explains why, and…
What AI Says About Your Clinic When Vets and Nurses Search for You - 270
If you've ever posted a job ad and wondered why the right vets and nurses aren't applying — this episode is for you.Something has shifted in how vets and nurses research clinics before they apply.…
That’s Not How We Do Things Around Here” — When Tactical Solutions Won’t Fix a Thinking Problem - Recruitment Stuck - 269
"Julie - That’s not how we do things around here.”It’s one of the most honest responses Julie South hears from clinics when new ideas are introduced.In this final episode of the Where Vet Clinics Get…
“We’ve Tried Social Media” — Why It Doesn’t Lead to Applications - Getting Beyond Recruitment Stuck - 268
“We’ve tried social media. It didn’t work.”It’s something Julie South hears often from clinics that have already put time and effort into posting, sharing, and trying to build some form of presence…
“We’ll Just Update Our Careers Page” — Why It Won’t Attract Your Kind of People - Staying Stuck in Recruitment - 267
“We’ll just update our careers page.”It’s a common response when recruitment isn’t working.It feels like progress.It’s visible.It can be done in an afternoon.BUT! A careers page sits inside a website…
"But Julie! Isn't this just Employer Brand Marketing??” — When That Assumption Blocks Recruitment Progress - 266
“But isn’t this just employer branding, Julie…?”It’s a question that comes up when clinics start looking beyond job ads and into how they’re seen as a place to work.In this episode of Veterinary…
Living and Working at Energy Vets Taranaki with Stacey Deacon - Head Receptionist - 1035
Front Desk, Full Team: Stacey Deacon on How Energy Vets Works Day to DayStacey Deacon didn’t train as a veterinary nurse.She’s a dedicated receptionist — and part of a reception team that sits at the…
"But Julie! We Don't Have TIME For THIS!” — When Urgency Blocks Recruitment Progress - 265
When veterinary clinics start looking at changing how they approach recruitment, certain phrases come up in conversation.They’re usually said under pressure.And they often stop things before they…
Living and Working at Energy Vets Taranaki with Kylie Lindsay - Clinic Services Manager - pt 2/2 - 1034
Leadership, Succession, and Coming Home: Kylie Lindsay on Growing People at Energy VetsKylie Lindsay began her journey with Energy Vets answering after-hours phones. More than twenty years later,…
"But Julie! We Can't Afford It Right Now!”— When Reactive Advertising Blocks Recruitment Progress - 264
Struggling to get results from your job advertisements? If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit…
Living and Working at Energy Vets Taranaki with Kylie Lindsay - Clinic Services Manager - pt 1/2 - 1033
From Client to Clinic Leader: Kylie Lindsay on Energy Vets’ Growth and Team CultureKylie Lindsay didn’t originally join Energy Vets as a staff member — she joined as a client.Growing up in rural…
"But Julie! We Need Someone NOW!” — When Urgency Blocks Recruitment Progress - 263
When veterinary clinics begin recognising the reactive recruitment cycle, certain phrases often start appearing.They sound practical — but they’re often the cycle defending itself.In this episode of…
Living and Working at Energy Vets Taranaki with Nicky Smith - Vet Nurse Supervisor - 1032
Head Vet Nurse Nicky Smith on Team Support, Community, and Life in TaranakiIn this REAL+STORY episode of Veterinary Voices, Julie South speaks with Nicky Smith, Head Vet Nurse at Energy Vets in…
Job Adverting Month 5 - The Expensive Surrender - 262
By month five of job advertising, most vet clinics and their teams are exhausted.Posting everywhere didn’t work. Rewriting didn’t work. Spending more didn’t work.But the vacancy hasn’t just stayed a…
Living and Working at Energy Vets Taranaki with Dr Sieara Claytor - Small Animal Veterinarian - 1031
Energy Vets, Taranaki | Starting Out as a New GradIn this REAL+STORY episode, Julie South speaks with Dr Sieara Claytor, a 2025 graduate working in her very first full-time veterinary role at Energy…
Why Random DIY Recruitment Tactics Don’t Work - ep 261
By month four of advertising, most vet clinics and their teams are exhausted.Posting everywhere didn’t work. Rewriting didn’t work. Spending more didn’t work.So you start trying random things.A…
Frequently Asked Questions
Veterinary Voices has published 311 episodes since November 2020, covering topics in Business, Careers.
Veterinary Voices is currently highly active with new episodes weekly. Average episode length is 24m.
Sign up on Grep.FM to access contact details for Veterinary Voices, including email and social media links.
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