Visibility Brief
Visibility Brief by Yext
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About This Podcast
Visibility Brief is your bi-weekly guide to brand visibility in the age of AI search. Hosted by Yext SVP of Marketing Rebecca Colwell, each episode breaks down how AI is reshaping discovery, and what CMOs, digital leaders, and transformation executives need to do to stay visible when traditional SEO no longer applies. From shifting consumer behavior to platform disruption, we go beyond the buzz to deliver clear, strategic insights you can use, fast. Featuring expert guests, original research, and real-world advice from the front lines of AI adoption, Visibility Brief helps you understand where brand discovery is headed, and how to lead through the change. New episodes every other week.
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Recent Episodes
S1E14 How AI Is Changing the Path from Search to Booking
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell is joined by Leah Hutcheon, Founder & CEO of Appointedd, to explore how AI is changing not just how people find…
S1E13 What SEO Actually Looks Like in an AI-Driven World
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell is joined by Leigh McKenzie, Director of Online Visibility at Semrush, to explore how one of marketing’s most…
S1E12 Trust and Personalization in the AI Era
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Bill Simpson, Director of Value Consulting at Yext, to explore a question many marketers are still…
S1E11 Beyond Google and the Traditional Search Box
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell is joined by Heather Physioc, Chief Discoverability Officer at VML, for a conversation about how search has expanded far…
S1E10 Competing in a World Without Rankings
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Chief Data Officer Christian Ward to unpack something many marketing leaders are quietly feeling: the way…
S1E9 How Psychology Shapes AI Search and Discovery
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell is joined by Garrett Sussman, Director of Marketing at iPullRank, for a refreshingly human conversation about how people…
S1E8 The Future of Paid Search in an AI World
Paid search isn’t broken…but it’s definitely changing. In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell is joined by CEO Mike Walrath for a conversation about the rising…
S1E7 Rethinking Metrics in an AI-First Era
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell is joined by Anthony Rinaldi, Senior Director of Insights & Analytics at Yext, to talk about a growing challenge…
S1E6 Measuring What Matters in an AI-First World
In this episode of the Visibility Brief, Yext SVP of Marketing Rebecca Colwell is joined by Tim Rickards, Senior Director of Value Consulting at Yext, to tackle one of the most uncomfortable…
S1E5 Why Data Accuracy Will Define the Future of AI Search
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Chief Data Officer Christian Ward for the final episode of the year — and a timely discussion on one of…
S1E4 Why AI Personalization Finally Works
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Chief Data Officer Christian Ward to break down one of the most fundamental shifts happening in marketing…
S1E3 What Agentic AI Really Means for Marketers
Everyone is talking about “agents,” “assistants,” and “autonomous AI;” however, few marketers have a good understanding of what these systems truly do, or what they mean for how consumers discover…
S1E2 The Real-Time Retail Shift: AI Citations & Brand Visibility
When a customer types a question into ChatGPT or Perplexity, how does it decide which brand to mention — and what to say?In this episode of The Visibility Brief, Yext Chief Data Officer Christian…
S1E1 Why Your AI Strategy Is Really a Data Strategy
In the debut episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Chief Data Officer Christian Ward to unpack how AI is fundamentally reshaping the way consumers…
Frequently Asked Questions
Visibility Brief has published 14 episodes since October 2025, covering topics in Business, Entrepreneurship.
Visibility Brief is currently highly active with new episodes every 2 weeks. Average episode length is 24m.
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