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About This Podcast
Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business.
- https://lorenweisman.com/
- * © 2025 Loren Weisman All Rights Reserved ® ℗ *
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Recent Episodes
S11E4 Fake Authors Using AI: Exposing Fake Authorship in the Age of AI
Are you concerned about how artificial intelligence is reshaping what it means to be an author? In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, I share my take on…
S11E3 Planning a Brand Strategy Blueprint for Your Book: Steps for Real Authority
Start your book the right way with a brand strategy blueprint. In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, I break down what it means to plan your book with…
S11E2 Honest AI will not replace humans.
Can AI truly replace humans, or is there a better path forward? I’m Loren Weisman, a Brand Communications and Optics Strategist, and in this episode of Wait What Really OK, titled “Honest AI Will Not…
S11E1 How My Daughter Changed My Approach to Business Integrity
Hey there, I’m Loren Weisman, Brand Communications and Optics Strategist, and welcome to Wait What Really OK. In this episode, “How My Daughter Changed My Approach to Business Integrity” I open up…
S10E5 Fake amazon reviews and ways to navigate through them.
Fake Amazon reviews are a growing issue impacting consumer trust and marketplace integrity. In this Podcast Episode, Loren Weisman, a brand communications strategist, dives into how these deceptive…
S10E4 First Discovery steps I take with clients and onboarding approaches
The discovery process is a critical step in client onboarding for me. In this podcast, Loren Weisman explains The Secret Sauce of sorts to my Client Onboarding: My Initial Discovery Steps…
S10E3 Where has all the vetting gone? WWROK with Loren Weisman
Where Has All the Vetting Gone? Why Don’t People Double Check What They Are ToldIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist,…
S10E2 Discerning and Defining a product manager role
Product Manager: One of the Most Misunderstood Roles in TechIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, and Derrick Boudwin…
S10E1 Google it or googling it does not provide authority answers
Popularity and Hype Over Authority and Truth: How Google Search Has Lost CredibilityIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist,…
S9E7 Artificial Intelligence Statement from FSG. How we use AI.
In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, shares insights into FSG's approach to artificial intelligence. Learn how FSG uses AI…
S9E6 What is a messaging and optics strategist?
What is a messaging and optics strategist? This episode of the Wait What Really OK Brand Communications and Optics Podcast, hosted by Loren Weisman, dives into the role and value of a messaging and…
S9E5 Are most motivational and business coaches bad for you?
Are most motivational and business coaches bad for you? In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, Loren Weisman dives into the risks of trusting coaches who…
S9 Amazon best selling book claims and the 16,000 book categories
Uncover the truth behind Amazon bestseller claims and explore how the 16,000 book categories on the platform are often manipulated to create misleading accolades. In this episode of Wait What Really…
S9 More coaches on the sidelines than players on the field.
In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, explores the phenomenon of having more coaches on the sidelines than players on the…
S9 Sharing opinions instead of trying to state facts may help.
In this episode of the Wait What Really OK Podcast, Loren Weisman dives into the critical distinction between sharing opinions and stating facts. Tailored for influencers, content creators, coaches,…
S8 Amplified authentic opinions and intelligence to consider.
In this episode of Wait What Really OK, Loren Weisman dives deep into the critical role of authenticity in opinions and data, particularly in marketing, social media, and business strategy. Targeting…
S8 Shop local shaming and small business messaging missteps.
The podcast episode “Shop Local Shaming and Small Business Messaging Missteps” from the Wait What Really OK Brand Communications and Optics Podcast with Loren Weisman dives into the critical nuances…
S8 Brand messaging mission statement and message methodology
A brand messaging mission statement is more than just words. It's about aligning authentic branding with authority, humility, and integrity. In this podcast episode, Loren Weisman, Brand…
S8 Strategic patience and pressure when preparing a launch
In this episode of the Wait What Really OK podcast, Brand Communications and Optics Strategist Loren Weisman delves into the critical balance of strategic patience and pressure when preparing a…
S8 Do not vote if you do not want to vote. Voting is a right.
Voting is a right, not an obligation. In this episode of Wait What Really OK, Loren Weisman explores the messaging surrounding voting and the societal pressures often tied to it. This discussion…
Frequently Asked Questions
Wait What Really OK with Loren Weisman has published 28 episodes since June 2020, covering topics in Business, Education.
Wait What Really OK with Loren Weisman is currently declining with new episodes every 2 months. Average episode length is 23m.
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