Waypointers

S1E45 45. What it really feels like to sell your agency - OK COOL’s Ben Gordon tells all to Waypoint’s Matt Lacey

S1E44 44. Expanding into the MENA region – a practical route map for success

In this, the third episode in our MENA region series we get down to brass tacks.Partner Phil Gripton is joined by Nick Walsh, founder of Migrate, to explore in forensic detail how agencies can…

S1E43 43. No Quick Wins: How agencies can really succeed in the MENA market

The MENA region offers growth on a scale hard to find elsewhere, but only for those willing to commit, adapt, and align with the region’s long-term vision.In this episode of Waypointers, partner Jim…

S1E42 42. Is your agency missing out on the Dubai/GCC Boom? Here’s what you need to know

At a time when growth is hard to come by in traditional markets, the Gulf offers something rare: scale, ambition, excitement and clients hungry for transformation. In this episode of Waypointers,…

S1E41 41. Organisational culture – a world expert reveals her formula for success – in conversation with Professor Dame Vlatka Hlupic

S1E40 40. Is your agency truly change ready? Lessons from the performance marketing sector

Agencies in the performance marketing sector are arguably having to face up to change faster than other parts of marketing services. When the platforms you’ve built your career and businesses around…

S1E39 39. How the right bank can turbo-charge your agency’s growth: In conversation with Frazer Barrs, head of media, Barclays

Private equity grabs most of the headlines in our sector, but without the range of facilities your bank has to offer, you might find it hard to grow your agency effectively.Exactly quite how…

S1E38 38. Our 2025 agency hot tip – fast-growing, award winning, “Anything is Possible”

A successful agency founder needs conviction and vision. Sam Fenton-Elstone, the CEO and founding partner of ‘Anything is Possible’ has both in abundance.In this episode of Waypointers, Sam gives our…

S1E37 37. Do you have the CFO your agency needs to grow?

Driving agency growth depends on a strong leadership team and that includes having a CFO who is deeply embedded within the business. Or at least that’s the way it should be. Despite this being a role…

S1E36 36. Coca-Cola’s AI Xmas – a sign of advertising creative to come?

Most of the year, the advertising industry barely registers in the world at large. But that changes as we head into the festive season. Indeed, the first Christmas TV ads increasingly mark the start…

S1E35 35. Becoming an expert negotiator – lessons from the pros

If you ask most agency leaders, very few will claim to enjoy negotiating. Sure, it’s a necessary part of business, but secretly most of them will be wondering how they could do things better. Could…

S1E34 34. What you don’t know about corporate culture! In conversation with Joel Levy, former adman, adviser to Tony Blair’s Labour government and co-founder of Leonardo Advisory

S1E33 33. SAMY Alliance, a fast growing social-first agency group working with the world’s leading brands

A new challenger on the blockAt Waypoint we talk often about Challengers, fast growing agencies and agency groups that are born digital and performance first, who deliver on the “modern marketing…

S1E32 32. SMEs should look again at public sector contracts – legislative changes are levelling the playing field!

Some agency and tech businesses have got their processes around tendering for public sectors contracts off to a tee. Many others are put off by a set of negative perceptions; that the whole thing is…

S1E31 31. Simon Martin, founder and chief executive of Oliver, on 20 years as an industry disruptor

Disruption is a recurrent theme in our Waypointers podcast and it often happens at the hands of outsiders – as our previous episode with a former US Marine, Justin Lewis shows. The guest in our…

S1E30 30. A former US marine’s guide to agency leadership – in conversation with Justin Lewis, chair of Constellation (part of the Stagwell Group)

Serving in the military provides a unique perspective on leadership. In this episode of the podcast, Waypoint Partner Matt Lacey sat down with former US marine Justin Lewis to learn about his very…

S1E29 29. STRAT7 - An agency at the forefront of AI – in conversation with Barrie Brien Group CEO and Paul Jackson, Managing Director of STRAT7 Bonamy Finch, and Founding Partner of STRAT7

As a sector, market research has been experimenting with machine learning and predictive algorithms earlier than many other parts of the marketing services industry; the same is true of AI. Research…

S1E28 28. Becoming the European management consultancy for integrated communications - in conversation with Lansons/Team Farner CEO Gordon Tempest-Hay

2023 was a busy year for M&A in the PR/comms industry. One of the most significant of these deals was announced in October when Lansons was acquired by Team Farner.   This episode of Waypointers…

S1E27 27. Where next for AI? In conversation with futurist Nell Watson: tech ethicist, researcher and reformer

To mark the start of 2024 this episode of Waypointers looks to the future, specifically the future of AI and tech more broadly, covering business, society and beyond.Our guest is the inspirational…

S1E26 26. A masterclass in putting purpose at the heart of an agency offer, with Jason Foo

In this episode of Waypointers our guest is Jason Foo, the CEO of independent agency, BBD Perfect Storm, a brand and cultural transformation company, helping clients transform themselves and their…