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Recent Episodes
Think Like a Newsroom: PR Lessons from the Sports World with Matt Swenson
In this episode, journalist and content strategist Matt Swenson shares insights from his 20 years in the industry, including how PR professionals in the sports world—and local tourism—can adopt a…
Dan Berthiaume of Chain Store Age Breaks Down How to Pitch Exclusive Q&As
In this episode of Digital PR Explained, Dan Berthiaume, Senior Editor of Chain Store Age, breaks down how to pitch exclusive Q&A interviews that stand out. Learn what editors are looking for,…
How Cassandra Brooklyn Picks Products to Feature in Top Publications
Big news! We Earn Media is wrapping up, but the journey doesn’t end here. Join Britt Klontz on Digital PR Explained for more PR insights and strategies. Follow the new podcast on Apple Podcasts,…
79: Pitch a Holiday Shopping Roundup with Heather Taylor (GoBankingRates)
Today’s guest writes for a major finance publication that we see all over Qwoted and HARO, and is heavily syndicated and featured on Apple/Google News, Yahoo, MSN, AOL, and more. Today we’ll learn…
78: Pitch a Captivating Story for a Local Audience with Checkey Beckford (NBC 4 NY)
Most journalists we talk to tell us they get way too many pitches. When we were told by today’s guest that she’s experiencing the opposite problem, we knew we had to investigate! Today we learn all…
77: Make Your Expert “Front and Center” with Brittany Sykes (Publicist)
Do you ever come across an article that features an expert and only that expert throughout the whole piece? With curious envy, do you wonder how that story came to be? Well, today we’ll find out! We…
76: Pitch an Alcohol Brand with Amanda Schuster and Kara Newman
Today we have a special episode. Instead of one guest, we have two! Catch a glimpse of two industry friends being candid on what it’s like to work in food and wine media. You’ll learn about what…
75: Pitch A Contributed Article with Luz Corona (ADWEEK)
Ever wonder how some experts get to share their expertise through contributed articles in big, industry outlets? In this episode, we chat with a community editor whose job is to vet these kinds of…
74: Media Training 101 with Joni Sweet
Today’s episode is all about media training. Our guest is a freelance writer (a repeat guest!) who has interviewed all sorts of experts and has a LOT of great insight into how we can all do better…
73: How Publicists Can Become Indispensable with Tamara Sykes
Although the media industry is constantly in flux, we have seen some significant changes over the past year that don’t inspire confidence in the current stability of things. In light of news…
72: What Publicists Can Learn From SEO's with Vince Nero
Today we have a guest who considers himself more of an SEO than PR. But, with the convergence of digital comes the reality that PR influences SEO and sometimes vice versa. With that in mind, we have…
71: Build a Moat Using Content-Led PR with Hannah Smith
We have a repeat guest joining us today. We’ll talk about something that’s been on her mind, which is the growth of asset-less PR in lieu of hero/content-led campaigns. We’ll discuss potential…
70: Explore Your Mental Health with Dr. Anne Welsh
In this special episode, we explore mental health with executive coach and psychologist, Dr. Anne Welsh. We’ll cover perfectionism, imposter syndrome, and anxiety, along with actionable tips you can…
69: Pitch a Timely AI Story with Ian Krietzberg (The Street)
In this episode, we analyze a real pitch sent under embargo by the CTO of a tech company to a tech reporter at a leading business publication. We’ll learn how and why this pitch worked, and gain some…
68: Write a Long Pitch with Daniela Molina (InvestigateTV)
Today’s episode we connect with a TV producer who has worked with both Britt and Jaclyn. Catch a glimpse into both of our worlds and come out inspired to build your own, rewarding relationship with…
Spring 2024 Season Teaser
This season we will also be sharing the video recordings - yay! We figured we would test out the new video platform we're using and give a little teaser into the 2024 season. Keep an eye on your…
67: Make People’s Lives Better with Diana Kelly Levey
Today’s episode stems from a freelance journalist’s heartfelt confession of how she deals with nerves before conducting interviews. As publicists, we too deal with these nerves, but to hear it from…
66: Answer a #Journorequest with Taneia Surles, MPH (Freelance Health Reporter)
Our guest today, a freelance health reporter, doesn't use PR pitches to write her stories. And, despite this, she still works with publicists! So how does it all work? This episode is all about the…
65: Land a Long Feature in WSJ with Kelsey Ogletree
This is the story of a piece that almost wasn’t meant to be. And, if you’re into interior design, you’ll especially want to give this episode a listen. Our guest shares how a trending topic, unlikely…
64: Leverage TikTok Trends with Frances Solá-Santiago (Refinery 29)
In this episode, dive into a story of a digital fashion journalist who moved forward with a piece, despite pushback from the subjects’ corporate communications department. From it, you’ll learn how…
Frequently Asked Questions
We Earn Media has published 82 episodes since March 2020, covering topics in Business, Marketing.
We Earn Media is currently dormant with new episodes weekly. Average episode length is 38m.
Sign up on Grep.FM to access contact details for We Earn Media, including email and social media links.
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