We Earn Media

We Earn Media

Britt Klontz & Jackie Lambert

Episodes 82
Avg. Duration 38m
Activity Dormant
Since Mar 2020
Latest Episode Feb 2025

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Schedule
Weekly
Format
Episodic
Hosting
anchor.fm

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About This Podcast

How does one “earn” media coverage? What makes a story “compelling enough" for a reporter to cover it? Through thoughtful conversations with the journalists themselves, Britt and Jackie leave no stone unturned in their humble quest to make pitching less daunting and more….human!

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Recent Episodes

Think Like a Newsroom: PR Lessons from the Sports World with Matt Swenson

Feb 04, 2025 15m

In this episode, journalist and content strategist Matt Swenson shares insights from his 20 years in the industry, including how PR professionals in the sports world—and local tourism—can adopt a…

Dan Berthiaume of Chain Store Age Breaks Down How to Pitch Exclusive Q&As

Jan 21, 2025 18m

In this episode of Digital PR Explained, Dan Berthiaume, Senior Editor of Chain Store Age, breaks down how to pitch exclusive Q&A interviews that stand out. Learn what editors are looking for,…

How Cassandra Brooklyn Picks Products to Feature in Top Publications

Jan 14, 2025 22m

Big news! We Earn Media is wrapping up, but the journey doesn’t end here. Join Britt Klontz on Digital PR Explained for more PR insights and strategies. Follow the new podcast on Apple Podcasts,…

79: Pitch a Holiday Shopping Roundup with Heather Taylor (GoBankingRates)

May 21, 2024 42m

Today’s guest writes for a major finance publication that we see all over Qwoted and HARO, and is heavily syndicated and featured on Apple/Google News, Yahoo, MSN, AOL, and more. Today we’ll learn…

78: Pitch a Captivating Story for a Local Audience with Checkey Beckford (NBC 4 NY)

May 14, 2024 49m

Most journalists we talk to tell us they get way too many pitches. When we were told by today’s guest that she’s experiencing the opposite problem, we knew we had to investigate! Today we learn all…

77: Make Your Expert “Front and Center” with Brittany Sykes (Publicist)

May 07, 2024 49m

Do you ever come across an article that features an expert and only that expert throughout the whole piece? With curious envy, do you wonder how that story came to be? Well, today we’ll find out! We…

76: Pitch an Alcohol Brand with Amanda Schuster and Kara Newman

Apr 30, 2024 49m

Today we have a special episode. Instead of one guest, we have two! Catch a glimpse of two industry friends being candid on what it’s like to work in food and wine media. You’ll learn about what…

75: Pitch A Contributed Article with Luz Corona (ADWEEK)

Apr 23, 2024 49m

Ever wonder how some experts get to share their expertise through contributed articles in big, industry outlets? In this episode, we chat with a community editor whose job is to vet these kinds of…

74: Media Training 101 with Joni Sweet

Apr 16, 2024 36m

Today’s episode is all about media training. Our guest is a freelance writer (a repeat guest!) who has interviewed all sorts of experts and has a LOT of great insight into how we can all do better…

73: How Publicists Can Become Indispensable with Tamara Sykes

Apr 09, 2024 42m

Although the media industry is constantly in flux, we have seen some significant changes over the past year that don’t inspire confidence in the current stability of things. In light of news…

72: What Publicists Can Learn From SEO's with Vince Nero

Apr 02, 2024 1h

Today we have a guest who considers himself more of an SEO than PR. But, with the convergence of digital comes the reality that PR influences SEO and sometimes vice versa. With that in mind, we have…

71: Build a Moat Using Content-Led PR with Hannah Smith

Mar 26, 2024 38m

We have a repeat guest joining us today. We’ll talk about something that’s been on her mind, which is the growth of asset-less PR in lieu of hero/content-led campaigns. We’ll discuss potential…

70: Explore Your Mental Health with Dr. Anne Welsh

Mar 19, 2024 41m

In this special episode, we explore mental health with executive coach and psychologist, Dr. Anne Welsh. We’ll cover perfectionism, imposter syndrome, and anxiety, along with actionable tips you can…

69: Pitch a Timely AI Story with Ian Krietzberg (The Street)

Mar 12, 2024 35m

In this episode, we analyze a real pitch sent under embargo by the CTO of a tech company to a tech reporter at a leading business publication. We’ll learn how and why this pitch worked, and gain some…

68: Write a Long Pitch with Daniela Molina (InvestigateTV)

Mar 05, 2024 53m

Today’s episode we connect with a TV producer who has worked with both Britt and Jaclyn. Catch a glimpse into both of our worlds and come out inspired to build your own, rewarding relationship with…

Spring 2024 Season Teaser

Jan 25, 2024 5m

This season we will also be sharing the video recordings - yay! We figured we would test out the new video platform we're using and give a little teaser into the 2024 season. Keep an eye on your…

67: Make People’s Lives Better with Diana Kelly Levey

Aug 21, 2023 32m

Today’s episode stems from a freelance journalist’s heartfelt confession of how she deals with nerves before conducting interviews. As publicists, we too deal with these nerves, but to hear it from…

66: Answer a #Journorequest with Taneia Surles, MPH (Freelance Health Reporter)

Aug 07, 2023 35m

Our guest today, a freelance health reporter, doesn't use PR pitches to write her stories. And, despite this, she still works with publicists! So how does it all work? This episode is all about the…

65: Land a Long Feature in WSJ with Kelsey Ogletree

Jul 24, 2023 36m

This is the story of a piece that almost wasn’t meant to be. And, if you’re into interior design, you’ll especially want to give this episode a listen. Our guest shares how a trending topic, unlikely…

64: Leverage TikTok Trends with Frances Solá-Santiago (Refinery 29)

Jul 10, 2023 32m

In this episode, dive into a story of a digital fashion journalist who moved forward with a piece, despite pushback from the subjects’ corporate communications department. From it, you’ll learn how…

Frequently Asked Questions

How many episodes does We Earn Media have?

We Earn Media has published 82 episodes since March 2020, covering topics in Business, Marketing.

Is We Earn Media still active?

We Earn Media is currently dormant with new episodes weekly. Average episode length is 38m.

How do I contact We Earn Media for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for We Earn Media, including email and social media links.

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