We're Not Marketers
Gabriel Bujold, Eric Holland, Zach Roberts
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Recent Episodes
S5E13 How a Guy Who Graded Film Got Tricked Into Product Marketing w/ Jason Druss
Jason Druss spent 15 years being the customer — a film colorist at Warner Bros, NFL Films, and his own Philly boutique — before Adobe pulled him into product marketing for Premier Pro and After…
S5E12 AI is killing your marketing (one way to fix)
Some of B2B are the cool kids shouting "synergy" with spinach dip in hand. Gila Shapiro — copywriter, PMM, and resident chaos agent at Fireflies.ai — joined the crew to roast corporate buzzwords,…
S5E11 Allergic to bullshit marketing w/ Louis Grenier
Louis Grenier has run a podcast called Everyone Hates Marketers for 8 years. He's not here to be nice about it. In this episode, Lou breaks down why product marketing only exists because B2B tech…
S5E10 “I’m Just A Normal PMM Trying To Survive” (with David Lim)
Are product marketers actually marketers, or are they just glorified slide deck designers waiting for sales to bark orders? David Lim—a PMM who's survived Google, HP, and multiple startups—joins the…
S5E9 The Anti-ICP Strategy: How To Use Your Website to Fire Bad Prospects w/ BX Studio
Product marketers think they own the messaging. SEO thinks they own the traffic. But who actually owns your website—and why are they both probably wrong? In this spicy debate with BX Studio, we dig…
S5E8 Strategy over fluffy jargon w/ Crystal Crouch
Crystal Crouch turned driving the Oscar Mayer Wienermobile into a product marketing empire - and she's not keeping the secrets. The woman who put Zach on the consulting path drops truth bombs about…
S5E7 No salary is worth your soul with Hattie the PMM
Product marketers aren't marketers—they're architects while everyone else chooses to paint walls (no shade). Hattie the PMM shares her brutal journey from respected CEO to crying on calls as a…
S5E6 Why Product Marketing only lives (and dies) in B2B tech with Garrett Jestice
Product marketing is marketing at it's purest form (not our words) —but only if we redefine what marketing actually means. Garrett Jestice, founder of Prelude, explains why tech companies get…
S5E5 Are you the Sales B*tch or the trusted PMM? w/ Drew Giovannoli
Your PMM credibility is at stake, CRO demands more leads, without knowing what's winning revenue. Sounds familiar? Drew Giovannoli, founder of Buried Wins, calls it the 'sales deck monkey'. Don't get…
S5E4 How curiosity didn't kill the cat w/ Amanda Groves
Product marketers aren't marketers—they're non-conformist rebels! Amanda Groves, VP of PMM at Enable, who rocketed from IC to VP in just 2 years explains why. She breaks down why PMMs need to be…
S5E3 Being human is your coolest feature w/ Nick Power
Marketers have become glorified executors, and, Nick Power isn't here to sugarcoat it. The lowercase LinkedIn legend– who also leads marketing at Noun Project– joins us to explain why your strategy…
S5E2 Measure important stuff or die trying w/ Pranav Piyush
Product marketing—marketing's favorite misunderstood stepchild or just expensive project management in disguise? Pranav Piyush (ex-Dropbox, ex-Bill, founder of Paramark) joins the crew to drop some…
S5E1 Why B2B events sucks for PMMs? (And why we’re starting our own)
Season five kicks off with the announcement nobody asked for but everyone needed: We're Not Marketers is throwing an event, and it's nothing like the stale hotel ballroom marathons you're used…
S4E15 Klue (battlecards) don't close deals, buying champions do
AI-powered competitive intel is the new snake oil, and executives are buying it by the gallon. While everyone's obsessing over ChatGPT doing their research in 20 minutes, they're missing the point…
S4E14 Become a Mini-CEO: Inside the PMM Consultant’s Playbook w/ Alex Virden
What happens when a product marketer leaves the in-house grind to start her own consultancy? According to Alex Virden, it changed how she saw product marketing entirely.In this episode, Virdical…
S4E13 There is no line between brand and product marketing w/ Jon Itkin
If you’ve ever felt a gap between brand and product marketing, we’ve had an expert who’s been in both roles and is telling us that there’s not that different.Brand and product marketing expert Jon…
S4E12 PMMs, MarTech, and making AI actually useful w/ Phil Gamache
Is product marketing really marketing? Or is it something more (or less)? In this deep-dive episode, Humans of MarTech co-founder Phil Gamache joins the crew to unpack what it truly means to be a…
S4E11 Why In-House PMMs Without Fractional Experience Are Missing Out?
Is working fractional that secret weapon for in-house PMMs? In this no-holds-barred episode, Eric, Zach, and Gab debate whether product marketers with fractional experience have an edge when they…
S4E10 "Create Once, Dominate Forever: Why 2025 Content Decisions Determine Your 2030 Success w/ Ross Simmonds
In this spicy episode, CEO & Founder of Foundation Marketing, Ross Simmonds reveals why content without distribution is just expensive digital paperwork. We dive into why product marketers ARE…
S4E9 Why marketing research Is more than just 'talking to customers' w/ Ryan Paul Gibson
Are most B2B marketers actually doing customer research wrong? In this episode, Content Lift founder Ryan Paul Gibson reveals why "just talking to customers" isn't enough and why one-third of…
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We're Not Marketers has published 75 episodes since November 2023, covering topics in Business, Education.
We're Not Marketers is currently moderate with new episodes every 2 weeks. Average episode length is 42m.
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