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About This Podcast
What Couples Want is where wedding pros stop guessing and start getting it right. Hosted by Caroline Davis + Kim Dinh of North + South Agency. Each episode unpacks what modern couples are really thinking when they book, browse, or bail. From AI-visibility secrets to creative marketing that actually converts, this is the place for vendors who want to be found, loved, + booked by the right people.
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Recent Episodes
S1E12 Balance Over Burnout: What European Photographers Do Differently
#12: The wedding industry is loud. The timelines are tighter. The expectations are bigger. And burnout has quietly become normalized.But what if it doesn’t have to be that way?In this episode of What…
S1E11 Wedding World This Week: You’re At Risk of Getting Replaced
#11: This week’s episode breaks down the shifts actively reshaping how couples choose wedding vendors and why some businesses are losing ground before an inquiry ever happens.As Valentine’s Day…
S1E10 Underrated + Underused: Why Google, Reviews, + Email Beat Trends
#10: In this episode of What Couples Want, we’re breaking down the marketing strategies that quietly influence booking decisions long before an inquiry ever happens.Couples today are planning…
S1E9 1.6M Views + Daily Inquiries: The TikTok Formula for Wedding Bookings
#9: In this episode, we sit down with Jonathan Schüßler, a wedding photographer + filmmaker based in Germany whose content has reached over 1.6 million people organically and translated into daily…
S1E8 Wedding World This Week: What Are Couples Doing After the Proposal Rush?
#8: The proposal rush is over. And now couples are doing something different.In this episode, we break down what couples are actually doing in mid-January after the initial engagement excitement…
S1E7 Wedding World This Week: Was There a Soft Launch of a New Wedding Era?
#7: This week on What Couples Want, we’re bringing you a rapid-fire rundown of the actual shifts that hit the wedding world in the first week of January 2026. From social media algorithm chaos to AI…
S1E6 Pause Your Vision Board for One Second. This Matters More.
#6: You’re setting goals. You’re building a vision board. You’re planning the year ahead.But before you do any of that, there’s one thing that matters more than every resolution combined.Couples…
S1E5 From “Who Even Am I?” to British Vogue (Here’s the Part You Didn’t See)
#5: What does it actually take to get published as a wedding photographer?In this episode, we sit down with Kate Hensley Phillips, an Atlanta-based wedding photographer whose work has been featured…
S1E4 Luxury Weddings aren't dead. Fake Luxury is.
#4: In this in-person episode of What Couples Want, Kim + Caroline record together from Calgary after Caroline’s last-minute trip from Costa Rica.They take a deep dive on the wedding industry +…
S1E3 Wonder Why ChatGPT Recommends Other Wedding Vendors and Not You?
#3: In this week’s episode, Kim and Caro cozy up and break down what’s actually happening inside the wedding industry right now and why AI visibility has officially entered its It Girl era for…
S1E2 From TikTok to ChatGPT: 5 Places Couples Are Actually Finding Their Wedding Vendors in 2025
#2: In this episode of What Couples Want, we are getting real about where couples are actually finding their wedding vendors in 2025. If you have ever wondered why Instagram feels slow or why your…
S1E1 Welcome to What Couples Want!
#1: In our very first episode, we take you behind the scenes of how North + South began, the wild story of how we met, Kim’s underwater engagement in the Maldives, and why we finally launched the…
Frequently Asked Questions
What Couples Want has published 12 episodes since November 2025, covering topics in Business, Marketing.
What Couples Want is currently moderate with new episodes weekly. Average episode length is 37m.
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