What Happens in Marketing
Las Vegas Innovation Marketing Association
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About This Podcast
Las Vegas is the entertainment capital of the world. It didn’t become so without the marketers who helped to tell its stories. We peel back the curtain and talk to the brilliant minds who help to create the epicenter of entertainment. Come with us as we explore the struggles and successes of the iconic marketing campaigns that reach the world and help to shape the world wide city of Las Vegas. From idea to execution, we are inviting you to learn from the innovators of opportunity. From the braintrust of the Las Vegas Innovative Marketing Association, we will discuss what happens in marketing.
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Recent Episodes
S2E1 What Happens in Marketing S2 E1 – Programmatic Innovation, AI, and Mentorship
🎧 What Happens in Marketing Podcast – Episode Featuring Chad Reelfs of Crimtan🎙️ Episode IntroductionIn this episode of What Happens in Marketing, hosts Ben Laifsky and Jeremy Kadoich sit down with…
S3E2 The evolution of sports betting for Las Vegas
Sports betting has been a mainstay of Las Vegas for decades. Technology has changed the landscape and Las Vegas marketers have to be alert to the cutting edge of sports gambling. Join us as we hear…
S3E1 Super Las Vegas - Bringing the Big Game to life in Sin City
Join us for the season premier episode of What Happens in Marketing as we get to peek behind the scenes on the marketing that went into bringing the biggest game in the US to Las Vegas. We welcome…
S2E4 The Future of Local Innovation
Join us as we get a peek behind the curtain at UNLV's Office of Economic Development and Blackfire Innovation Labs. We welcome Jamie Schwartz, Director of Business and Industry Engagement for UNLV's…
S2E6 Future-Proofing DE&I: Insights for Brands & Marketers in 2024 and Beyond
As the world continues to evolve, so do the challenges and opportunities surrounding DE&I efforts for brands and marketers. We welcome back DE&I Leader Jorge Hernandez, CMO and Co-Founder of…
S2E5 Not our First Rodeo: National Finals Rodeo and Las Vegas
Events in Las Vegas have long been a ke magnet for our marketers to attract new audeicnes, and one event has been doing it right for nearly 40 years. The National Finals Rodeo has been packing…
S2E3 Behind LVIMA's Rebrand: A 20-Year Marketing Evolution
Join us as we chat with Ben Laifsky, CEO of Hunter Marketing and long-time member of LVIMA, to discuss the behind-the-scenes recent rebrand of LVIMA and the evolution of LVIMA's brand identity as we…
S2E2 Authenticity Meets Innovation: A Creative Quest in the Age of Technology
Join our inspiring conversation with Guto Araki, a renowned creative director who has worked with top brands, including Hulu and Taco Bell, and now serves as Chief Creative Director at R&R…
S2E1 Web 3.0 Revolution: NFTs & Smart Contracts Reshaping the Future of Marketing
Join us with special guest Shelly Palmer, Syracuse University Professor, renowned Web 3.0 Author and co-founder of the Metacademy, as we dive into the future of marketing through the world of Web…
S1E6 The Future of SEO
Welcome to Episode 6 of What Happens in Marketing where we learn what to expect in the ever changing word of SEO. Listen in as two experts in the SEO field: Scott Rodgers, Senior Team Lead of SEO at…
S1E5 Welcome the Newest Pro Sports team to Las Vegas!
Join us as we sit down with Mark Fine, the CEO of the Las Vegas Desert Dogs, the newest professional sports team to come to Las Vegas. Hear the backstory about how the partnership between the Great…
Best of the West - Extended Cut
We hosted Jeremy Aguero from the Las Vegas Raiders and Kate Wik of LVCVA as our guests for the Best of the West event. We carried on their conversation around the future of sports marketing and are…
What Happens in Marketing Ep 3: Rishad in the House!
Fresh off his visit to Las Vegas for the Worldwide Partners conference, we welcome famed author and digital legend Rishad Tabaccowala to the show. We get to learn firsthand from Rishad as he covers a…
What Happens in Marketing Ep 2: Employment Branding into the Future
Join us as we dive into the world of employment branding. Joined by digital recruitment expert Lynn Ingham of Digital Talent Guide, we discuss the nuances of employment branding versus standard…
NHL All-Star Weekend is Here - Chief Content Officer Steve Mayer
Our first episode focuses on a first for our city as we welcome the NHL All Star Game to Las Vegas. We have a conversation with local marketing guru Justin Cohen of REQ and the Chief Content Officer…
Frequently Asked Questions
What Happens in Marketing has published 15 episodes since February 2022, covering topics in Business, Business News.
What Happens in Marketing is currently declining with new episodes monthly. Average episode length is 33m.
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