What if We?
RALLY
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Recent Episodes
S1E18 The Hidden Power of Memes
Episode Description:In this episode of What If We?, host Kaitlin Funaro sits down with internet culture writer and editor Aja Romano to explore how memes shape the way we communicate, organize, and…
S1E17 Wear Orange: How a Movement Begins
How does a simple color become a national symbol for change? In this episode of What If We?, host Kaitlin sits down with Nza-Ari, Founder of Project Orange Tree, and RALLY Senior Director Jason…
S1E16 The Faith Gap: How Advocacy Is Missing What Matters to Gen Z
For a lot of Gen Z and Gen Alpha, faith isn’t a political signal—it’s a core part of their identity. That deep connection between spirituality and values is a major, often overlooked, opportunity for…
S1E15 Did Gen Z Kill Identity Politics? Good.
In this episode of What If We?, Kaitlin Funaro sits down with researcher and Gen Z expert Rachel Janfaza, author of the popular Substack The Up & Up to unpack what young people are actually…
S1E14 15 Min FAQ: Pitching the New Earned Media - Podcasts, Substacks, YouTube and TikTok
What if getting press meant more than just a headline in the New York Times? In this episode of What If We?, host Kaitlin sits down with earned media experts Sara Lueders and Alexis Gosselin to…
S1E13 How to Reach People Conflicted About Immigration
During the border patrol crackdown in Minneapolis, people have shown up—loudly and visibly—for immigrant rights. That kind of mobilization is real, necessary, and powerful. But movements don’t win by…
S1E12 15-Min FAQ: What Stan Culture Can Teach Us About Movement Building
What if fandoms are doing what traditional movements struggle to achieve—building belonging, joy, and coordinated power at scale?In this episode of What If We?, Kaitlin Funaro sits down with Destiny…
S1E11 Metrics Don’t Create Community: Engagement Tips for Advocacy Communications
Storytelling moves people — but it’s not enough on its own. The real magic happens when stories spark engagement and build community. That’s why one of our persuasion principles is “storytelling…
S1E10 Main Character Energy: The Psychology of Audience Identity
What if we stopped thinking about audiences as demographics and started seeing them as heroes of their own stories? In this episode of What If We?, guest host, Sheri Klein, Senior Director of …
S1E9 'No One Trusts a Phony:' What Authenticity in Action Looks Like
Authenticity isn’t just a buzzword—it’s the foundation of trust, influence, and real persuasion. In this episode of The Art and Science of Persuasion series, Kaitlin Funaro sits down with RALLY…
S1E8 Emotions > Facts: How MTV’s 16 & Pregnant and Jersey Shore became an advocacy juggernaut
Why do we remember stories, not statistics?Persuasion isn’t just about presenting the facts—it’s about connecting with people on an emotional level. Today in our series The Art and Science of…
S1E7 The Art & Science of Persuasion: How We Change Minds
What does it mean to be persuaded? And why do so many of us resist the idea of changing our minds?Persuasion isn’t just about convincing—it’s about influence, connection, and building shared…
15 Min FAQ: Becoming A LinkedInfluencer & Cracking the LinkedIn Algorithm
LinkedIn—it’s not just an online résumé. It’s a platform for storytelling, visibility, and connection. When used strategically, it helps decision-makers, partners, and allies find you, learn from…
S1E5 Building a Digital Community - Part 2
Episode SummaryIn part two of our series, Building a Digital Community, RALLY’s Kaitlin Funaro is back with Jack Spiegelman and Maha Ghandour from our digital team to dive into what it takes to build…
S1E4 Building a Digital Community (Without Feeding the Trolls) - Part 1
When you're trying to break through online, playing it safe doesn't always cut it. In part one of this two-part series, RALLY's Kaitlin Funaro sits down with Jack Spiegelman and Maha Ghandour from…
S1E3 15 Min FAQ: Influencers & Digital Advocacy
Are influencer campaigns worth it? If you’ve ever asked yourself (or your comms team) that question, this episode is for you. From how to find the right creators to how much budget you really need,…
S1E2 Why "Everyone" Isn't a Strategy
When you try to talk to everyone, you often reach no one. In this episode, RALLY's Sheri Klein breaks down why defining your audience is one of the most powerful and cost-effective choices an…
S1E1 Love, Justice & the Legacy of the Prop 8 Fight
Ten years after the Supreme Court victory for marriage equality nationwide, we revisit the fight that came before it: against California’s Prop 8. RALLY's Felix Schein and Prop 8 plaintiff Kris Perry…
S1 What If We… Launched a Podcast?
Introducing What If We?Episode Summary:Get a sneak peek at What If We?, a new podcast about advocacy, persuasion, and the messages that move us. Kaitlin Funaro shares what to expect from upcoming…
Frequently Asked Questions
What if We? has published 19 episodes since June 2025, covering topics in Business, Marketing.
What if We? is currently highly active with new episodes every 2 weeks. Average episode length is 19m.
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