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Making marketing pay with Alex Hammond
"You need to have faith. Demonstrating what comms does as a commercial exercise is beyond incredibly difficult."Comms is changing fast - but the real challenge isn’t new channels or trends. It’s…
Proof over panic with Sean Ferguson
"A lot of what marketing and communications involves is building trust across the board, internally with customers, and then not violating that trust."For Sean Ferguson, Director of Corporate…
Beyond the content machine with Marcos Colón
"The hardest part isn't creating content, it's clarity."For Marcos Colón, Director of Content and Brand at Immuta, storytelling still starts with listening. His background in journalism shapes how he…
When innovation accelerates, marketing can't stall with Jessica Lambert
"When you're trying to communicate something like safety or performance, it's very tricky... it holds invisible value."Jessica Lambert, Lead Consultant in Automotive at Fox Agency, has worked across…
Every crisis is an opportunity with Gaurav Kapoor
"Every crisis is an opportunity."Gaurav Kapoor, Vice Chairman, Co-Founder and Board Member at MetricStream, has seen it play out again and again. Cyberattacks are outpacing old systems. Major…
Rediscovering the human art of storytelling with Abs Hassanali
"You don't build trust overnight. Any good communication needs to do three things: help people understand, help them believe, and make them act."Abs Hassanali, Global Head of PR and Communications at…
Marketing at the speed of intelligence with Mark Stiltner
"The core capabilities of AI fit squarely within the wheelhouse of marketing."AI is redefining what modern marketers can do. It's not just transforming how content is produced, it's challenging…
Rewriting the rules of the road with Robert Brown
"The speed of how software has been developed, systems, lead times have been reduced and just the evolution of the vehicle, it's just amazing." Automotive is evolving at phenomenal speed. Keeping…
Accessibility without compromise with John Abbott
"Accessibility is both proactive and defensive. It's how you know you're looking after your audience"Accessibility is moving fast - new laws, new standards, new technologies. But John Abbott warns…
Making AI work for people with Sylvia Assumpção
"AI - it's not just the buzzword of the year. It's changing us as a society in how we work - and how the world works."AI isn't magic, but a tool we control. How we choose to use it makes all the…
From data chaos to AI confidence with Adam Harding
"People are trying to hold back the wave. The only thing you can really do is learn to ride it"With every new hype cycle, the noise gets louder. But Adam Harding believes the best teams don't chase…
Secure-by-design is a mindset, not a feature with James Hall
"Imagine the worst headline you could read about your product - then build so it never happens."As AI and automation reshape how we build software, security can longer be an afterthought. It's a way…
Agentic AI is the future of IT with Dennis Perpetua
"Agentic AI is the biggest thing since the mobile phone."Enterprises are reimagining IT through the lens of agentic AI, elevating it from a back-office utility to a strategic enabler of productivity,…
Data-first, human-centric with Kalyan Kumar
"Experience needs to be orchestrated for humans in the loop."AI is shaking up traditional service models and pushing businesses to take a more holistic, value-driven approach. Kalyan Kumar encourages…
Taking down dirty money with Eddie Vaughan
"We detect less than 1% of dirty money. That's a crazy statistic, isn't it?"Dirty money is everywhere. Banks are in a race against time to find it, battling out-of-date systems and bureaucracy. Eddie…
Preaching to acquire with Scott Harkey
"You have to make sure you don't break the things that are actually driving value."Scott Harkey has witnessed the acquisition process from both sides, and knows better than most how to make it…
Planning to disrupt with Dave Hodsdon
"The customer isn't always right, but the customer gets to choose where they spend their money."Transformation is an often used term these days in tech, but for Dave Hodsdon of Liberty Blume, it's…
Leading in a time of chaos with Alexei Miller
"We're fooling ourselves if we think we know the future. We don't."In 25 years with Data Art, Alexei Miller has learnt a thing or two about leadership - particularly in a tech arena where change is…
Risky business: why the right gamble pays off with Sanjay Lobo MBE
"It becomes really interesting to reassess how risk works and what the potential upsides and downsides are."The growth curve for tech companies is fraught with risk. Knowing when to gamble - and not…
Bridging the tech/creative divide with Sarah Thomas
"Don't be frightened to understand what the life of a creative marketer is, because that will help you be a better technology advisor."How do we get different business tribes like tech and creative…
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XTech has published 40 episodes since February 2023, covering topics in Business, Entrepreneurship.
XTech is currently highly active with new episodes monthly. Average episode length is 30m.
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