You Did What !?

You Did What !?

TU-AMA Marketing Podcasts

Episodes 66
Avg. Duration 28m
Activity Dormant
Since Nov 2023
Latest Episode Sep 2025

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Publishing Details

Schedule
Every 2 Weeks
Format
Episodic
Hosting
anchor.fm

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About This Podcast

You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals working with hundreds of brands, and as professors of Marketing, to discuss the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.

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Recent Episodes

You Did What! - Sheri, Jim, Min & Keenan - 9/3/25

Sep 29, 2025 38m

The band is back together! After a summer of internships and study abroad, the full team is back for the first episode of the new school year. And the Marketing world did not disappoint, with a…

You Did What! - Sheri & Jim - 7/15/25

Sep 03, 2025 37m

A summer cornucopia of topics. Mahjong - fountain of youth?Retail experiences - Ulta, PrintempsGap resurgenceGen Z co-buying homesConverse "Chuck Taylors"2026 Super Bowl ads - $8million for 30…

You Did What!? - 5-27-25 - Sheri & Jim - wow!

Aug 29, 2025 28m

Thank you to brand marketers for providing us with so many interesting topics for the podcast. Mattel - adult clubs and family theme parksHBO - admits they were wrong (and YDW was right!)Mattress…

You Did What! - Dave Allan - 4/24/25

Aug 09, 2025 30m

We were looking for Sound advice? And who better to ask than a recognized expert in the area of Sonic branding, Dr. David Allan. Dave is a highly regarded professor at St. Joseph University in…

You Did What! - Cynthia St. Pierre - 5/8/25

Aug 09, 2025 17m

An enthusiastic welcome to Cynthia St. Pierre, from MassMutual Greater Philadelphia*. Cynthia’s LinkedIn profile headline is as a “Creator of Extraordinary Opportunities”. And indeed that infectious…

You Did What! - Kate Hamilton & Irene Hou - 4/14/25

Jul 13, 2025 34m

Update: we had a number of requests to post a link to the study. Here it is!! https://rb.gy/401i0sWelcome Kate and Irene to the podcast. They have published an amazing paper relating to the impact…

You Did What! - Sheri & Jim - 7/2/25

Jul 09, 2025 27m

Summer is here and Sheri & Jim are embracing summer activities like driving trips and summer blockbuster movies. And brands are cooperating with lots of new marketing initiatives. Enjoy!-…

You Did What! - Carla Childers/Bellarmine University - 4/4/25

Jul 08, 2025 22m

We were really fortunate to speak with Carla Childers while at the AMA International Collegiate Conference in New Orleans. Carla is a very accomplished Marketing Professor, with 17 years of…

You Did What!? - Doug Tatum, NO Saints & Pelicans - 4/5/25

Jul 01, 2025 24m

This was a really interesting and insightful interview. A big YDW thank you to Doug Tatum, the Vice President of digital media for the New Orleans Saints & Pelicans. Doug joined us on a Saturday…

You Did What!? - Bennie Johnson/CEO AMA - 4/4/25

Jun 06, 2025 39m

We welcome Bennie Johnson, the CEO of the American Marketing Association, back to the podcast. This episode was recorded at the annual AMA International Collegiate Conference, in New Orleans. Bennie…

You Did What! - Sheri, Jim, Avery & Maeve - 4/4/25

Apr 29, 2025 22m

This was very fun episode, recorded in New Orleans during the annual AMA International Collegiate Conference. Avery Bumstead and Maeve Bishop, the outgoing and incoming Presidents of the…

You Did What! - Erica Halvorsen/BCIT - 4/4/25

Apr 18, 2025 20m

Oh Canada! While in New Orleans for the annual AMA Collegiate Conference (1700 students, professors, more), we were fortunate to sit down with Erica Halvorsen, professor at the British Columbia…

You Did What! - Alex Perkins & Aveena Patel/J&J Med Tech - 3/28/25

Apr 14, 2025 30m

This was an incredibly informative and engaging episode. Thanks to Alex and Aveena, two rising stars, for sharing your experiences. It was really interesting to learn about the challenges of…

You Did What! - Sheri & Jim - 3/13/25

Mar 16, 2025 34m

Spring Break in Paris with studentsMattel introducing a line to compete with Lego - what are they thinking!?Live TV programming thrives - Oscars, NCAA basketballSheri interviewed by the BBC about the…

You Did What! - Sheri, Jim, Mackenzie & Min - 2/27/25

Mar 05, 2025 20m

Some big stories this week! How should Lululemon, Athleta and Alo respond to the Nike-Skims new product line.P&G returns to its strategy of the 50s and 60s, introducing the first new Soap Opera…

You Did What! - Sheri, Jim & Min - 2/18/25

Feb 25, 2025 26m

With the nova of Super Bowl ads fading, the home team fields a range of Marketing topics including: Brands using Influencers for new product introductions, ala Cera Ve hair care Coke enters the alt…

You Did What! - Super Bowl ads! - 2/13/25

Feb 19, 2025 29m

Talk about Marketing for better of for worse! The Super Bowl LIX ads completely earned that epithet. While the Eagles were soaring, brands provided flying facial hair. But their were also some…

You Did What! - Philly Food Ladies - 1/31/25

Feb 03, 2025 29m

Modern marketing and entrepreneurship at its best - Christina Mitchell and Rebecca Neckritz, the Philly Food Ladies share their incredible success as Influencers in the Philly market. Hired by…

You Did What! - Maeve Coogan/Anthropologie

Jan 31, 2025 23m

So much fun to have former TU-AMA star, Maeve Coogan join the podcast. After graduation in 2023, Maeve joined the very popular, clothing and home furnishings retailer, Anthropologie. It was very…

You Did What! - Sheri & Jim - 1/17/25

Jan 28, 2025 25m

Back to class this week Taking students to Dubai over the break. Starbucks back-to basics strategy; no more free loitering State Farm cancels its Super Bowl ad - hear why Yahoo! implements curation…

Frequently Asked Questions

How many episodes does You Did What !? have?

You Did What !? has published 66 episodes since November 2023, covering topics in Business, Marketing.

Is You Did What !? still active?

You Did What !? is currently dormant with new episodes every 2 weeks. Average episode length is 28m.

How do I contact You Did What !? for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for You Did What !?, including email and social media links.

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