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About This Podcast
You Herd It Here is the GOAT-to podcast for social media, powered by GOAT Social Media and hosted by Kassie Meiler.
Whether you're building a brand, scaling a business, or just here for the juicy marketing tea, this podcast delivers real talk, expert insights, and behind-the-scenes strategy from the digital world. Each episode is packed with practical tips, trending topics, and a little sass to keep it fun.
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Recent Episodes
S1E45 Episode 45 - 5 New Social Media Updates You Need to Know Right Now
Social media platforms are changing faster than most marketers can keep up with. And the biggest updates aren't just cosmetic—they're impacting visibility, engagement, discoverability, and overall…
S1E44 Episode 44 - From Followers to Real Friendships
Social media gets blamed for a lot—comparison, burnout, loneliness, endless scrolling. But what if it’s also helping people find real friendships, real community, and meaningful connection again?In…
S1E43 Episode 43 - The AI Authenticity Epidemic: Can You Trust Brands Online Anymore?
AI is making it easier than ever to manufacture authenticity online and most consumers can’t tell the difference anymore.In Episode 43, Kassie and Sofia unpack the rise of AI-generated trust and what…
S1E42 Episode 42 - Why the Arts Still Matter in a Scroll-First World
We spend so much of our lives consuming content online, scrolling short clips, jumping between platforms, and constantly moving onto the next thing. But despite living in a digital first world,…
S1E41 Episode 41 - Instagram Is Changing Again: What You Need to Know Right Now
Instagram is changing fast and what worked even 6–12 months ago may already be outdated.In Episode 41, Kassie and Sofia break down the latest Instagram updates and what they actually mean for brands,…
S1E40 Episode 40 - What Marriott Taught My Mom About Service… and What That Means for Your Brand | Mother’s Day Special
For this special Mother’s Day episode, Kassie sits down with someone who has shaped her perspective on service long before social media existed, her mom.Most brands think social media is about…
S1E39 Episode 39 - Social Media Is Lying to You About Your Health
Social media is making health look easier than it actually is. Quick fixes, trending treatments, and viral transformations are everywhere—but that doesn’t mean they’re safe, effective, or even…
S1E38 Episode 38 - From Feeds to Social Search: What Marketers Need to Know from Ragan Disney Social Media Conference
Social media isn’t just about posting anymore. It’s about being found.In Episode 38, Kassie and Sofia break down the biggest takeaways from the Ragan Disney Social Media Conference 2026and what they…
S1E37 Episode 37 - Big Brand Strategy, Boutique Execution with Molly Lopez
Most businesses think they need a bigger budget to grow. More spend, more ads, more channels. But real growth doesn’t come from doing more—it comes from doing the right things.In Episode 37, Kassie…
S1E36 Episode 36 - Agency or In-House? What New Grads Need to Know
One of the biggest questions for anyone starting a career in marketing isn’t about skills. It’s about direction. Agency or in-house?In Episode 36, Kassie and Sofia break down what this decision…
S1E35 Episode 35 - Black Belt Discipline vs. Viral Hype: What Most Business Owners Get Wrong About Growth
Most business owners think growth comes from going viral. More views, more followers, more trends. But real growth doesn’t come from hype—it comes from discipline.In Episode 35, Kassie sits down with…
S1E34 Episode 34 - Why Some Brand Failures Go Viral (And Actually Win)
Some of the biggest viral marketing moments don’t start with a strategy. They start with a mistake, a comment, or something completely unexpected.In Episode 34, Kassie and Sofia break down why brand…
S1E33 Episode 33 - The Agent Behind the Brand: Why Personal Story Matters in Real Estate
People don’t hire you for your listings, they hire you for how you show up.In Episode 33, Kassie sits down with Sarah Galperin, real estate advisor at Compass, to unpack what actually builds trust in…
S1E32 Episode 32 - Your Brand’s Reputation Is Being Built Online… Whether You’re Participating or Not
Your reputation isn’t just built on reviews anymore—it’s built in comment sections, viral clips, and TikTok conversations happening in real time.In Episode 32, Kassie and Sofia break down how brand…
S1E31 Episode 31 - Showing Up With Integrity: Trust, Authority, and Authenticity in Law & Social Media
Trust isn’t built through billboards—it’s built through clarity, education, and showing up with integrity.In Episode 31, Kassie sits down with Alex Lopez, Esq., civil litigator at Tarnovsky Lopez, to…
S1E30 Episode 30 - Beyond $10M Spots: How Social Buzz Became the Real Super Bowl Advertising Win
In Episode 30 of You Herd It Here, Kassie and Sofia break down how some of the biggest Super Bowl winners skipped the $10M TV commercial entirely—and still dominated the conversation. From DoorDash’s…
S1E29 Episode 29 - From Swipes to Strategy: What Modern Matchmaking Teaches Us About Social Media
You don’t need perfection to build trust—you need clarity, confidence, and connection.In Episode 29, Kassie sits down with Noelle Barnes, who works in marketing within the modern matchmaking space,…
S1E28 Episode 28 - Micro, Macro, or Nobody? The Truth About Influencers Today
In Episode 28 of You Herd It Here, Kassie and Sofia unpack the truth about influencer marketing in 2026 and why bigger followings don’t automatically mean better results. From micro-influencers to…
S1E27 Episode 27 - From Passion to Platform: Building a Beauty Brand on Social Media with Zach Dishinger
You don’t need hype or virality to build a beauty brand that lasts—you need intention, education, and trust. In Episode 27, Kassie sits down with Zach Dishinger, founder of Formula Z Cosmetics, to…
S1E26 Episode 26 - Content That Converts: The Psychology of CTAs
In Episode 26 of You Herd It Here, Kassie and co-host Sofia break down the psychology behind calls to action that actually convert and why most brands are asking for action at the wrong moment, in…
Frequently Asked Questions
You Herd It Here has published 54 episodes since July 2025, covering topics in Business, Marketing.
You Herd It Here is currently highly active with new episodes weekly. Average episode length is 25m.
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