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S1E58 Who Pays for the Bin
The UK's new packaging fee is the right tax fixing a real cost — but in its first graded year, it charges for weight, not recyclability. The recyclable glass jar costs the producer nine times more…
S1E57 The Words That Die
From 27 September 2026, the EU bans "carbon neutral" from product labels. But "30% recycled content" — built on the same ledger-credit trick — survives. A banned word is not a measured fact, and a…
S1E56 What the Box Won't Tell You About Your Teabag
Most teabags are sealed with plastic the box never names — polypropylene, nylon, PET, or PLA. A lab counted thousands of genuine microplastic particles per cup, and a 2024 study watched them enter…
S1E55 The Bottle That Outlived Its Decade
A 60-year-old plastic bottle washed up on a Scottish beach in 2026, its logo still legible. That single object quietly forces the question no label on the shelf will answer: when you throw a piece of…
S1E54 Producer Responsibility
In 1990, a Swedish researcher invented the phrase "producer responsibility" to mean manufacturers pay the full cost of their packaging's end of life. Germany implemented it in 1991 — producers funded…
S1E53 The Invoice Moment
UK producers received their first Extended Producer Responsibility invoices in October 2025 — £423 per tonne of plastic packaging, roughly £1.5 billion in Year One. Over 80% of those costs pass…
S1E52 The Detox Label: What the Free-Of Badge Actually Buys
A 'free-of' badge reliably lowers a parent's anxiety. Whether it lowers anything else is the part no one at the shelf can check.In this episode, we debate: whether 'free-of' safety badges are…
S1E51 Weight Is Destiny
Glass is recycled at 80.4% in the UK — outperforming plastic by 50%. Yet under the new Extended Producer Responsibility scheme, glass pays roughly ten times more per container than plastic. The…
S1E50 The Nonstick Inheritance
The "PFOA-free" label on your nonstick pan is technically accurate — and structurally blind to three documented pathways of exposure the regulatory test was never built to measure.In this episode, we…
S1E49 The Hidden Half — The Compost Problem (3/3)
Voluntary certifications draw a perimeter. We read the word inside it as the whole product. The same gap — between what a standard audits and what the shelf word implies — recurs across organic…
S1E48 Where the Logo Ends
GOTS — the Global Organic Textile Standard — wrote down the boundary of its job in plain language on its first body page: criteria for low-impact chemical inputs. Not soil-return. Not biodegradation.…
S1E47 074 — The Dye Beneath (The Compost Problem 1/3)
A GOTS-certified organic cotton towel carries a covalent dye-cellulose bond engineered in the 1950s to survive hundreds of washes. When you compost it, the cotton biodegrades — but the dye chemistry…
S1E46 The Disclosure Gap
The Disclosure Gap: the EU banned titanium dioxide from food after EFSA found a genotoxicity concern it could not rule out. The same substance, at comparable nanoparticle sizes, migrates from the…
S1E45 The Coco Question: When SLS-Free Doesn't Mean What You Think
The Coco Question: when you pay a premium for an "SLS-free" shampoo bar, are you buying a meaningful chemistry difference — or a different name from a 1973 vocabulary list that was never designed to…
S1E44 The Reformulation Bill: The Price of the Forever Problem
The Reformulation Bill: The Price of the Forever Problem — the third and final episode of The Forever Problem series. This episode follows the money: who paid for the four-year gap between a…
S1E43 The PFAS-Free Claim
Five jurisdictions define "PFAS-free" differently — the ratio between the strictest threshold and the loosest is four thousand to one. A single word on a swing ticket sits atop five contradictory…
S1E42 The Second Skin
Performance activewear meets every physical specification of a pharmaceutical drug delivery system — heat, occlusion, hydration, duration, and sub-500-Dalton chemistry — pressed against the widest…
S1E41 The Substitution
The UK's Extended Producer Responsibility scheme sends £1.1 billion to English councils for recycling. But when earmarked money arrives at institutions already failing to meet statutory obligations,…
S1E40 The Permission Slip Economy
Your tote bag helps. And it writes you a permission slip. Both things are true.In this episode, we debate: Is voluntary eco-certification primarily an informational tool — or a psychological…
S1E39 The Alibi Menu — How Brands Sell Psychological Permission
A pre-reading companion to the You're a Natural consumer intelligence report "The Alibi Menu." Two hosts debate a fundamentally uncomfortable question: when you click "sustainably sourced" on a…
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You're A Natural has published 58 episodes since March 2026, covering topics in Documentary, Society & Culture.
You're A Natural is currently highly active with new episodes every few days. Average episode length is 46m.
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