Episodes 21
Avg. Duration 55m
Activity Highly Active
Since Nov 2025
Latest Episode Jun 2026

Outreach Signals

Open to Sponsors Features Guests

Publishing Details

Schedule
Every 2 Weeks
Format
Episodic
Consistency
63%
Hosting
anchor.fm

About This Podcast

What if you could borrow the brain of a world-class marketer for half an hour? That’s the idea behind CMO Mentor. Each week, a senior marketing leader - from places like Meta, Samsung, LinkedIn, Barclays and more - takes on real questions from you. You’ll get quickfire lessons, deeper dives into their craft, and the sort of honest, lived advice you rarely hear on a stage. No chest-beating or “back in my day” stories, plenty of useful answers to the problems you’re facing right now. Brought to you by The Marketing Meetup.

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Recent Episodes

Measuring what Matters with the MD of Data, Measurement and Analytics at Google UK

Jun 11, 2026 1h 6m

Biren Kalaria, Managing Director of Data, Measurement and Analytics at Google UK, joined us to talk about one of the most requested topics in the community: how to prove the value of marketing to a…

The illusion of productivity in the AI era | Duarte Garrido - DOJO AI

Jun 03, 2026 55m

Duarte Garrido, co-founder of DOJO AI joined us to explore the capabilities of large language models, highlighting their significant role in boosting workplace efficiency. We discussed how these ai…

The cost of constant organisational change | Patrick Brown, Adobe

May 13, 2026 19m

Joe sat at the Adobe Summit in Las Vegas with Patrick Brown, VP of Marketing at Adobe, to discuss the pervasive issue of "change fatigue", emphasising its impact on team management across various…

The ecosystem that makes high performers thrive | Naomi Walkland

Apr 23, 2026 23m

Most marketers are told to project confidence even when they don't feel it. But what if the better move is just being honest about what you don't know?Naomi Walkland, CMO at Motorway and formerly VP…

How great CMOs think about brand, risk and leadership with Jon Evans

Apr 09, 2026 1h 9m

Jon Evans, host of the Uncensored CMO podcast, joined us to share what seven years of interviewing marketing leaders has taught him about what great CMOs actually do differently. Jon has spoken with…

How to build a brand with real purpose, with Bronwen Foster-Butler, CMO of Finisterre

Mar 26, 2026 1h 8m

In this webinar, Bronwen Foster-Butler, CMO of Finisterre, joined us to talk about what brand purpose actually means in practice, how it went so wrong in 2018, and what a more grounded, commercial…

How marketers can use consumer testing to make braver, smarter decisions

Mar 12, 2026 54m

In this webinar, Anna Henwood, CEO of Stickybeak, joined us to talk about something a lot of marketers quietly struggle with: how to make confident decisions when you’re working with limited time,…

The new science of TV advertising with Kate Waters from ITV

Feb 26, 2026 1h 4m

Performance marketing can feel like you’re squeezing harder and harder for the same results. CPAs creep up. Growth slows. And suddenly, the next move isn’t about optimisation — it’s about…

How to run smarter marketing experiments (behavioural science explained)

Feb 12, 2026 49m

What if half of advertising’s problems come down to this: we keep asking people why they do things… and they genuinely don’t know?In this episode of Your CMO Mentor, we’re joined by Richard Shotton…

How marketing can lead AI transformation in your company

Feb 05, 2026 40m

When we spoke to Jessica Cobarras, CMO of Asana, her passion for people really came through. In this podcast episode, we talk about how centring people at the heart of what she does has allowed…

How to justify brand marketing spend (and build trust with leadership)

Jan 29, 2026 51m

Brand is one of the hardest things for marketers to justify, especially when budgets are tight, pressure is high, and leadership wants results now.Today, we’re joined by Matt Herbert, Co-Founder of…

How to balance brand and demand without wasting budget or credibility

Jan 22, 2026 45m

Many marketers are told they have to choose: brand or demand.More leads now, or long-term impact later.In this episode of Your CMO Mentor from The Marketing Meetup, Jessica Shapiro (CMO at LiveRamp,…

How to Measure Creator Marketing (Without Follower Count)

Jan 15, 2026 50m

Creators aren’t a channel to buy. They’re people to partner with.In this episode of Your CMO Mentor, we’re joined by Brit Starr, CMO at CreatorIQ, to break down what marketers need to understand…

How to build a data-driven marketing strategy

Dec 18, 2025 57m

How do you build a marketing strategy that your CEO and CFO can actually get behind, without turning marketing into a spreadsheet hobby?In this episode of Your CMO Mentor, we sits down with Jamie…

How to push back when everyone wants to copy competitors

Dec 09, 2025 46m

Short-termism. AI slop. “Can we just copy our competitors?” If you’re a senior marketer wrestling with all of that, this one’s for you.In this episode of Your CMO Mentor, Ben Moore, US MD at BeReal…

Samsung's CCO reveals: what really makes customers stay

Dec 04, 2025 1h 2m

How do you shift from a product-first mindset to a genuinely people-first organisation?In this episode of Your CMO Mentor, Deborah Honig, Chief Customer Officer at Samsung UK and Ireland, shares how…

The Visibility Playbook: PR, SEO, content, and brand aligned

Nov 27, 2025 52m

AI is reshaping search faster than anyone expected, but according to Semrush CMO Andrew Warden, this isn’t the end of SEO. It’s the biggest opportunity marketers have seen since Google was founded.In…

How this VP turned a failing fitness brand around with no budget

Nov 20, 2025 55m

Big-brand impact. Tiny marketing budget. VP of Marketing at Freeletics, Ellie Hughes, shares the story of how she turned around a flatlining fitness brand in one of the most competitive categories in…

How to lead marketing that drives growth, with the CMO of Meta

Nov 13, 2025 50m

To help you level up, we get marketing’s biggest brains to open up!What’s it really like being the CMO of Meta? And what lessons can we steal for our own day-to-day?In this episode of Your CMO…

How to build brand on LinkedIn, with their VP of Marketing

Nov 06, 2025 50m

To help you level up, we get marketing’s brightest brains to open up!What’s the real secret to building a brand on LinkedIn, from someone running it?In this debut episode of Your CMO Mentor, we sit…

Frequently Asked Questions

How many episodes does Your CMO Mentor have?

Your CMO Mentor has published 21 episodes since November 2025, covering topics in Business, Marketing.

Is Your CMO Mentor still active?

Your CMO Mentor is currently highly active with new episodes every 2 weeks. Average episode length is 55m.

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