Your Digital Marketing Coach with Neal Schaffer
Neal Schaffer
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Stop Treating LinkedIn Like Social Media: Introducing the 4-Cylinder LinkedIn Business Engine
LinkedIn in 2026 isn't social media — and if you're still treating it like Instagram's boring cousin, you're leaving the biggest opportunity in B2B marketing on the table. Four out of five LinkedIn…
10 Social Media Principles That Work for MrBeast's Beast Games, Lord of the Rings, and Your Business
Most businesses treat social media like a task to check off. Post something, hope it performs, repeat. But according to today's guest, that's exactly why most businesses are getting mediocre results…
People Not Prompts: The Marketing System AI Can’t Replicate
Two years ago, 60% of consumers said they were fine with AI-generated content. Today that number has dropped to 26%. Consumers are rejecting AI content faster than marketers can create it — and the…
The Biggest Mistake Marketers Make with Visual Content (And the Simple Fix)
I've been saying for years that marketing is increasingly visual — whether it's social media, YouTube, websites, or even AI-generated content. But most of us aren't designers, and we're winging it…
Stop Using AI Like a Search Engine — Build a Flywheel Instead
You're using AI every day — but is it actually getting smarter about your business? For most marketers, the answer is no, because they're treating AI like a search engine instead of a workspace. In…
From Funnels to Pinballs: A Human-First Framework for Building Brand Trust in the Age of AI
In a marketing world increasingly driven by AI-generated content and data dashboards, it's easy to start treating customers like data points instead of people. Phil Treagus-Evans — founder of UK…
How AI Forced Me to Rewrite My Entire LinkedIn Strategy
Note: This is Episode 442, published January 6, 2026.You published a book, it hit #1, and the reviews were phenomenal. In the digital marketing world, that’s usually where you take a victory lap. But…
Agentic AI: Build Your "Micro-Agency" of One
Most people are still "chatting" with AI. They put in a prompt, they get an answer, and they move on. But while the rest of the world is dabbling, the top 1% of marketers are building Agentic…
AI Slop and the Long-Long-Tail: Your Biggest Missed Opportunity
Most marketers and creators agree on one thing: “AI slop” is bad for the internet. From hallucinated facts to soulless clickbait, low‑quality AI content is blamed for ruining search results and…
The Storytelling Framework Your Digital Marketing Is Missing (And How to Fix It)
Most marketers and experts don’t have a conversion problem—they have a messaging problem. Their websites, emails, and content are packed with facts, features, and “I help…” statements that never…
Ranking in ChatGPT & AI Overviews: The Ultimate AEO vs. GEO Guide
Is your business ready for a world where 50% of search queries involve AI?The digital landscape is shifting fast. We are moving from a world of traditional Google rankings to a "Zero-Click"…
Custom GPTs vs. Projects: The New AI Workflow You Need
Are you feeling the pressure to build a "Custom GPT" for every aspect of your business? You might be wasting your time. While the hype cycle tells us we need complex bots, the reality for most small…
STOP Using ChatGPT Prompts! The "3-Pillar" AI Content System
Are you frustrated that your AI-generated content sounds robotic, generic, or just "off"? You might be suffering from the "Vending Machine Syndrome"—feeding ChatGPT a coin (a prompt) and hoping for a…
Stop Posting Daily: The 4-Post Social Media Strategy That Generates More Leads in Less Time
Are you stuck on the social media hamster wheel? Most entrepreneurs feel the pressure to post constantly, chase trending audio, and "feed the algorithm" daily—often with little ROI to show for it.…
Why 90% of Marketers Fail on YouTube (And How to Fix It)
Most marketers treat YouTube like Facebook or LinkedIn - posting content and hoping to drive traffic back to their website. This approach fails because YouTube is fundamentally different. It's a…
How Derek Hales Replaced His Agency Salary in 2 Months Testing Mattresses
Ever wonder how someone goes from frustrated agency employee to building a trusted content empire? Derek from NapLab shares his remarkable journey of turning a terrible mattress shopping experience…
I Just Solved Marketing's Biggest Time-Waster (12 Curated Marketing Agency Directories)
Tired of spending hours researching agencies only to end up more confused than when you started? In this episode, I reveal my solution to one of marketing's biggest time-wasters: finding the right…
Why CMOs Are Being Replaced by Chief Revenue Officers (And How Marketers Can Survive)
Sales and marketing teams at war? You're not alone. While most companies treat these as separate functions fighting for resources, the winning businesses have cracked the code on true revenue…
The $0 Content Strategy That Generated 2.5 Million Reach (Employee Creator Secrets)
Struggling to compete with content creators for attention on social media? What if I told you that one innovative company decided to turn their entire team into creators instead of hiring expensive…
How $25 Cookies Generated $200 Million in Sales (Gift-Based Marketing Strategy)
Tired of cold emails that get ignored? What if I told you that sending gourmet cookies could be more effective than your entire digital marketing budget?In this eye-opening episode, I sit down with…
Frequently Asked Questions
Your Digital Marketing Coach with Neal Schaffer has published 449 episodes since January 2013, covering topics in Business, Entrepreneurship.
Your Digital Marketing Coach with Neal Schaffer is currently sporadic with new episodes weekly. Average episode length is 28m.
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