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Recent Episodes
ZCM Field Notes: 68% of Google Searches Now End Without a Click
Breaking news! Rand Fishkin/SparkToro published a new zero-click search study. In the first four months of 2026, a whopping 68% of Google searches ended without a click. I sound off on this finding,…
The Content Strategy Frameworks AI Can't Beat (with Kaleigh Moore)
I chat with writer and strategist Kaleigh Moore about how content teams can adapt to AI search without sacrificing quality. Kaleigh shares her “source signal stack” framework, explains why…
Why B2B Is MORE Emotional Than B2C (with Talia Wolf)
B2B buyers like to pretend decisions are purely rational. But when your job, reputation, budget, and team trust are on the line? That’s emotional as hell.I sat down with Talia Wolf, founder of…
Your Marketing Stack Is About to Get Smaller
The best-of-breed marketing stack made sense when traffic was cheap. But in a zero-click world, every lead is harder to earn — and every tool handoff is another place for that lead to die.In this…
A Form Fill Is Not Demand Generation
Here's my new rule for demand generation: Ungate the argument. Gate the utility. Ungate the point of view — and ungate the template, tool, deeper cuts, or genuinely useful live experience.Buyers now…
GEO Is What Happens When Search Becomes Zero-Click
AI search is changing SEO, but not because SEO is dead. It’s changing because search is becoming more zero-click.In this episode, I explain GEO — Generative Engine Optimization — and why it’s less…
Announcing: Zero Click Marketing — The Book!
Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web is officially available for pre-order.YOU HEARD RIGHT, CUTIES! I announce my and Rand Fishkin's upcoming book,…
Why Marketers Make Content for Dashboards (Not Their Audience)
Marketers say they want good strategy. Then they optimize for whatever’s easiest to measure.This episode is about why easy-to-see metrics like traffic, likes, attributed pipeline, and rankings can…
The End of the “Ultimate Guide” Strategy
For years, marketers were told to create the ultimate guide: one page that covers everything on a topic. That advice worked when the goal was to rank, earn the click, and keep people on your site.…
The Beige of Marketing
Best practices can help you avoid obvious mistakes — but they can also make your marketing forgettable. In this episode, I explain why the real problem isn’t best practices themselves, but using them…
A Playbook for Shaping What the Internet Says About You
Before someone clicks your website, they may already have formed an opinion about your brand from the public record — snippets, Reddit threads, reviews, and AI answers. So today, I’m sharing a 7-step…
Why Better Attribution Won’t Fix Your Measurement Problem
A lot of marketers say they want better measurement. Usually, what they really want is cleaner attribution.In this episode, I argue that those are two different jobs. Attribution tends to reward the…
ZCM Field Notes: Search Is Now an Evidence Game (Ugh, Thanks, AI)
Today I'm sharing my notes on recent news/research in the worlds of AI and Google Search. I'm breaking down 3 key pieces:Ross Simmonds of Foundation Inc shows how Reddit influences buyer discovery…
The Difference Between Fine and Good
A lot of marketers confuse polished with effective. Or they confuse consistency with substance. But neither one guarantees the work is actually good.In this episode, I make the case for a higher bar:…
From Old-School SEO to Zero Click Marketing (with Brendan Hufford)
My buddy Brendan Hufford drops by! We talk about his journey from old-school SEO to zero-click marketing. We cover the early days of SEO, the content habits that helped him build a reputation, and…
Where Zero Click Marketing Happens
Once you understand the concept of Zero Click Marketing, the next question is obvious: Where should you actually be doing this?In this episode, I break down the four environments where Zero Click…
ZCM Field Notes: Why LinkedIn Has Two Algorithms (And Why That Matters)
ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Today, we're talking about the LinkedIn algorithm — because Christopher S. Penn just published an…
Tell Your Execs: AI Rankings Are BS (with Rand Fishkin)
You know the zero click problem is real. But how do you get your CEO or CMO on board — and how do you prove it's working once they are? In this episode, I chat with Rand Fishkin to talk measurement…
What Zero Click Marketing Actually Is
I (Amanda Natividad) define Zero Click Marketing, share a simple mental model (the ZCM Ladder), and give you a mini playbook you can use this week.What you’ll learn:What Zero Click Marketing is (and…
The Clicks Lie
If clicks are your primary success metric, you're probably undercounting what's working — and over-rewarding what isn't. In the debut episode of Zero Click Marketing, I (Amanda Natividad) make the…
Frequently Asked Questions
Zero Click Marketing has published 20 episodes since March 2026, covering topics in Business, Education.
Zero Click Marketing is currently highly active with new episodes weekly. Average episode length is 11m.
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