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Recent Episodes
S5E3 How Top CRO Professionals Think | Richard Joe
Discover top insights from CRO professional Richard Joe and his best tips on how to break into the industry and successfully navigate CRO.
S5E2 Rethinking the Travel Experience | Danielle Harvey
Danielle Harvey shares how travel customers are using different channels, why testing doesn’t always have to end in success, and how travel companies can integrate AI to provide a more engaging…
S5E1 Luxury’s Secret Weapon | Anaïs Levy
Discover how luxury brands balance brand image with experimentation. Kering's Anaïs Levy shares surprising test results and omnichannel CRO strategies.
S4E4 Failing Forward for Experimentation Success | Shiva Manjunath
Guest host and AB Tasty’s Head of Growth Marketing UK, John Hughes, sat down with Shiva Manjunath, Senior Web Product Manager of CRO at Motive and Host of the podcast From A to B, to talk about…
The Past, Present, and Future of Experimentation | Bhavik Patel
What is the future of experimentation? Bhavik Patel highlights the importance of strategic planning and innovation to achieve meaningful results.
S1 Tapping into Emotional Marketing | Talia Wolf
Guest host John Hughes (AB Tasty Head of Growth Marketing UK) is joined by Talia Wolf, CEO and founder of Getuplift, who reveals how emotional marketing can revolutionize your experimentation process…
S4E1 Trial and Error of Building a Culture of Experimentation | Rand Fishkin
Host and AB Tasty VP Marketing Marylin Montoya sits down with Rand Fishkin to discuss the importance of “non-attributable” marketing and why companies should take more risks and allow themselves the…
S3E4 Taking an Outcome-Driven Approach | Ruben de Boer
AB Tasty’s VP Marketing Marylin Montoya spoke with Ruben about exciting trends and evolutions within the world of experimentation, including the various ways AI can impact the optimization of the…
S3E3 Personalization Approach Remastered | David Mannheim
Redefining Personalization: From tactical add-on to strategic value add. Navigate beyond immediate gratification and make personalization truly personal.
S3E2 Put Data in the Driver’s Seat | Marianne Stjernvall
AB Tasty’s VP Marketing Marylin Montoya spoke with Marianne on the importance of contextualizing A/B test data to make better-informed decisions. Marianne also shared her own take on the much-debated…
S3E1 How to Leverage Disruption in Experimentation | Ben Labay
AB Tasty’s VP of Marketing Marylin Montoya sits down with Ben Labay of Speero, an agency focusing on empowering product and marketing teams to make better decisions using experimentation programs.…
A Conversation with Carlos Gonzalez de Villaumbrosia of Product School
AB Tasty's VP of Marketing Marylin Montoya sits down with Carlos Gonzalez de Villaumbrosia of Product School, the global leader in product management training with a community of over one million…
A Conversation with Elissa Quinby of Quantum Metric
AB Tasty's VP Marketing Marylin Montoya sits down with Elissa Quinby of Quantum Metric, an experience analytics company that helps brands to gain insights about their customers and make rapid,…
S2E2 A Conversation with André Morys of konversionsKRAFT
AB Tasty's VP Marketing Marylin Montoya sits down with André Morys of konversionsKRAFT, a consulting firm specialized in agile growth processes and content optimization. André believes the key to a…
S2E1 A Conversation with Jeremy Epperson of ConversionAdvocates
AB Tasty's VP Marketing Marylin Montoya sits down with Jeremy Epperson of ConversionAdvocates, a CRO agency specialized in data analysis. Jeremy believes agility is key in experimentation and that it…
S1E4 A Conversation with Lukas Vermeer of Vista
AB Tasty's VP Marketing Marylin Montoya sits down with Lukas Vermeer of Vista, a design and marketing company. When it comes to kickstarting experimentation within an organization, Lukas Vermeer…
S1E3 A Conversation with Jonny Longden of Journey Further
AB Tasty's VP Marketing Marylin Montoya sits down with Jonny Longden of Journey Further, a performance marketing agency. Jonny believes anyone can do experimentation as long as you have two…
S1E2 A Conversation with Chad Sanderson of Convoy
AB Tasty's VP Marketing Marylin Montoya sits down with Chad Sanderson, head of product - data platform at Convoy. He breaks down the most successful types of experimentation (based on company size…
S1E1 A Conversation with Ronny Kohavi (ex-Airbnb, Microsoft and Amazon)
AB Tasty's VP Marketing Marylin Montoya sits down with Ronny Kohavi, one of the pioneers of experimentation. He shares a humbling reality check: Most ideas will fail (and why that's a good thing).
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1000 Experiments Club has published 19 episodes since June 2021, covering topics in Business.
1000 Experiments Club is currently highly active with new episodes quarterly. Average episode length is 48m.
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