2 Regular Guys Talking Decoration and Personalization
2 Regular Guys Talking Decoration and Personalization
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Print On Demand Without the Chaos
Print On Demand sounds simple: sell the product, decorate it when ordered, and ship it out. But for apparel decorators, the reality can quickly become messy if there is no system behind it. This…
DTF Niche Ideas Part 2: More Markets and More Profit Margin
Last week, Aaron and Terry opened up the conversation around niche market ideas for DTF printers, and as usually happens with a good 2 Regular Guys topic, they only made it through a handful of the…
DTF Niche Gold: Finding the Markets Others Are Missing
DTF printing has opened the door to more opportunities than ever, but trying to serve everyone can quickly turn into a race to the bottom. This week, Terry and Aaron bring back one of their most…
DTF Done Right: Building a Print Process That Actually Pays
DTF can be a great opportunity for decorators, but success is not just about buying a printer and hoping the rest works itself out. This week, Terry and Aaron take a practical look at what really…
INKclusivity in Action: Growth, Purpose, and Neurodiverse Employment
Spectrum Designs Foundation is proving that growth and purpose can go hand in hand. This week on 2 Regular Guys, we’ll be joined by Tim Howe, Chief Operating Officer of Spectrum Designs, to talk…
Kornit Konnections Recap: What Top Print Shops See Coming Next
This week on 2 Regular Guys, Aaron takes you inside the recent Kornit Konnections event with exclusive interviews from several large print shops sharing what they’re seeing in the decorated apparel…
Sustainable Merch That Sells: Real Takeaways from the Summit
This week, we welcome back Jay Busselle of Branded Merch Network for a recap of the 2026 Sustainable Merch Summit and a deeper look at what apparel decorators, promo pros, and print shop owners need…
Pricing Without Guesswork: Turning What You Do Into What You Charge
Previously, we talked about what “value” really means in your business. This week, we answer the question everyone is really asking. How do you actually turn that value into pricing that works? If…
Turning Sustainability Into Real Business Growth: The Sustainable Merch Summit 2026
Sustainability is everywhere right now, but for most apparel decorators and promo professionals, the big question is simple: what actually matters, and how do you turn it into something that grows…
Pricing Without Guesswork: How to Charge What You’re Worth
This week, it’s just the guys and producer Erich Campbell tackling a problem we’re seeing way too often. Shop owners investing lots of money into equipment and then asking the most important question…
Employee Appreciation That Sells: Turn Retention Into Revenue
This week, we welcome back Dean Biscan to talk about a powerful opportunity many apparel decorators and promo shops are overlooking: employee appreciation and retention programs. While your customers…
Mix It Up, Stand Out: Boost Profits with Mixed Media Decoration
This week on 2 Regular Guys, we’re joined by Stephanie Young of Sostephaniesays to talk about one of the biggest opportunities in apparel decoration right now, adding mixed media to your lineup. From…
Real-Life AI Uses for Small Business: Save Hours Every Week
AI is everywhere right now, but most small business owners are still asking the same question: how do I actually use it in my day-to-day work? In this episode of 2 Regular Guys, Aaron and Terry talk…
Promotional Products vs Digital Ads: The Surprising CO₂ Impact Study
Most people assume digital advertising is the more sustainable marketing choice. But a new industry study suggests the story might be more complicated. This week on 2 Regular Guys, we welcome Theresa…
Automation & AI: Save Time, Scale Smarter, Stay Competitive
Automation and AI are no longer futuristic concepts reserved for big companies with developers on staff. In this episode of 2 Regular Guys, we sit down with Eric Granata, MAS of PromoPilot.io to…
Reach More Buyers Without Feeling Salesy: Real-World Ideas That Work
Aaron is off teaching at DAX this week, so Terry and Erich are stepping in to continue the conversation on how decorators can reach more buyers without feeling salesy or getting lost in the noise.…
How to Create Consistent Marketing Without Hiring a Team
In this episode of The 2 Regular Guys, we welcome Jason Nokes of PromoPulse to talk about automated marketing and why consistency is the real secret to growth in the promotional products and…
Why Process Always Pays Off: Real-World Lessons
Process is one of those things everyone knows they should work on, yet very few truly invest the time to get it right. In this episode of 2 Regular Guys, we welcome Dean Biscan, a 14-year industry…
Simple Creative Plays to Reach More Buyers
Terry and Aaron are back in host mode, breaking down practical, creative ways the Regulators can reach customers and potential customers without feeling salesy or getting lost in the noise. From…
From Purpose to Profit: How to Build a Profitable Business on Purpose
What if profit came from clarity, not hustle? This week, we are joined by Becky Kotzer of BK Custom T’s to talk about what it really looks like to build a profitable business on purpose. Becky shares…
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2 Regular Guys Talking Decoration and Personalization has published 50 episodes since June 2025, covering topics in Business, Careers.
2 Regular Guys Talking Decoration and Personalization is currently highly active with new episodes weekly. Average episode length is 1h 7m.
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