Episodes 23
Avg. Duration 17m
Activity Dormant
Since Oct 2024
Latest Episode Jul 2025

Publishing Details

Schedule
Weekly
Format
Episodic
Hosting
anchor.fm

Contact & Outreach

About This Podcast

In this podcast, we explore the three pillars of success: mastering skills, cultivating the entrepreneurial mindset, and learning from 1:1 conversations with industry experts and fellow business owners. Each episode will focus on one of the following critical business growth builders… mindset, strategy, and skills specifically designed for founders of businesses generating less than $5 million annually. I’m your host, Janet Bartoli—a 20-year search marketing veteran, business consultant, and founder. Some weeks, I’ll dive deep into topics like growing your business without financial backing, handling the stress of maintaining consistent growth, and leveraging masterminds. We’ll cover everything from marketing and sales skills to the ins and outs of hiring and firing—always with a focus on how to reach the next level in your business. I’ll share my experiences, from helping small husband-and-wife teams grow their $1M business to consulting with mid-sized companies as they scaled from $30M to $70M, and even building marketing organizations for global brands across multiple countries. At times, I was juggling a full-time job while building my own business. Now, as a full-time founder, for the last 5 years, this is my lab. This is a podcast for founders to gain practical mindset shifts, cutting-edge strategies, and real-world advice to help you overcome challenges and grow your business.

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Recent Episodes

Day 29: Why My 30-Day Challenge Failed (And What I'm Doing Next)

Jul 24, 2025 10m

Welcome back to Day 29 of my 30-day "Monetize Before You Make It" challenge! In this raw and honest update, I'm sharing why my cold email campaign didn't go as planned and the major pivot I'm making.…

Launch a New Program 30 Day Challenge - Day 23 Update

Jul 18, 2025 14m

Lots goes into launching a new program, and what better way to share my experience with you than to have you join me on a 30 day challenge. You'll hear about my awful email campaign and my no-show VA…

Week 3 Update: Testing Failed

Jul 11, 2025 7m

If you've been watching or listening along - I'm all in on a 30 day challenge to build a brand new offer to a brand new group of potential students. I decided to finally go all in on group coaching…

What's REALLY Happening in Week 2 of the 30-Day Challenge?

Jul 03, 2025 5m

This is week 2 of my 30 Day Beta Launch Challenge yo! Hey I'd love it if you wanted to join me here - if you've never launched anything but always wanted to - check me out and let's do this together!

S1E7 My 30 Day Launch Challenge - From 0 to 10 Founding Members: Day 1

Jun 26, 2025 13m

In this episode, Janet Bartoli introduces her 30-day challenge aimed at launching a beta program for digital marketing professionals in the manufacturing industry. She shares her motivations, the…

From Burnout to Boundaries: Mindset Shifts Every Founder Needs with Brian Saemann

Jun 19, 2025 38m

In this episode of A Founders Lab, Brian Saemann shares the real story of building a business with his wife, surviving the Great Recession, handling toxic clients, and mastering mindset as a…

S1E5 3 Smart Marketing Investments Beyond SEO for 2025

May 30, 2025 13m

Welcome to A Founders LabThink SEO is dead? Think again—organic search is still huge, but 59% of Google queries now end without a click. In this video, I’m sharing three smarter marketing channels…

S1E4 Picking a Niche Feels Hard? Try This Approach

May 26, 2025 16m

If you're still trying to serve everyone, you're falling behind. Want to Amplify Your Brand? Head over to https://www.bartoliconsulting.com/amplify I break down why niching down isn’t just a smart…

S1E3 3 Questions Keeping Solo Founders Stuck (+ How to Break Through)

May 16, 2025 11m

In this episode of A Founders Lab, Janet Bartoli goes right at her own mindset shifts that have held her back. If you’re a solo founder, creator, consultant, or service provider… and you’ve been…

S1E2 2 Tools That Changed My Sales Calls Forever + New Sales Framework

May 09, 2025 17m

Struggling to stay sharp on sales calls? In this video, I’ll walk you through my exact pre- and post-call process using Fathom.video and ChatGPT—the two tools I never get on a sales call without.…

S1E1 Why I’m No Longer Building This for Clients

May 02, 2025 3m Trailer

Welcome to the reset.This trailer episode is where I tell the truth — about how this show started, what it was originally meant to be, and why I’m shifting direction now.I originally launched this…

🚨 How to Avoid Getting Burned by a Marketing Consultant or Agency

Feb 28, 2025 31m

All too often I hear so many small and medium businesses getting ripped off from their marketing agencies. In this episode, I'll share with you 11 Things to Look Out for and I'll address what to do…

1:1 With Adam Levin of Information Experts

Feb 07, 2025 20m

Today I am interviewing Adam Levin, founder of Information Experts and NexCo National Adam has been in business since the late ‘90s - he’s been in the website building game for some time, lots has of…

Mindset - Imposter Syndrome: Breaking Free as a Founder

Jan 31, 2025 24m

Ever feel like you're not qualified to lead your business, even though the results speak for themselves? You’re not alone. Imposter syndrome is a hidden battle that affects even the most successful…

Survive 2025: Stop Relying on Just Google to Find Customers

Jan 24, 2025 28m

Are you still relying solely on Google Search to drive customers to your business? In this episode, we deliver a wake-up call for business owners stuck in the one-channel mindset. As we enter 2025,…

Ep 7: Skills: What's Your Business' Video Marketing Plan?

Dec 20, 2024 16m

Create a 90-day video content plan for your business to stay on track and determine what content is most effective. This will also give you data to analyze and improve upon. Make sure the content…

Mindset: Bold Goals, Big Wins: Setting Yourself Up for Success in 2025

Dec 06, 2024 11m

As we close out 2024, it’s time to reflect, reset, and get bold with our goals for 2025. In this episode, I dive into the power of goal-setting, why writing them down increases your chances of…

Fail Fast, Succeed Faster: The Founder’s Mindset You Need

Nov 22, 2024 10m

In this episode, we dive into the mindset every founder needs to embrace: failure isn’t the enemy; it’s the path to success. I share lessons from my own entrepreneurial journey, including how…

Why Most Small Business Marketing Fails (and How to Do It Right)

Nov 16, 2024 24m

Common mistakes small business owners make with marketing, such as hiring unqualified interns or outsourcing without a clear strategy. The importance of creating a marketing plan, determining your…

From Corporate Climb to Purpose-Driven Business: Founder Story - Janet Bartoli

Nov 08, 2024 19m

In this special 1:1 episode of The Founder's Lab, Janet Bartoli, founder of The Bartoli Consulting Group, takes the spotlight, sharing her unique journey from corporate marketing to building her own…

Frequently Asked Questions

How many episodes does A Founder's Lab have?

A Founder's Lab has published 23 episodes since October 2024, covering topics in Business, Entrepreneurship.

Is A Founder's Lab still active?

A Founder's Lab is currently dormant with new episodes weekly. Average episode length is 17m.

How do I contact A Founder's Lab for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for A Founder's Lab, including email and social media links.

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