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About This Podcast
A New Ambition is for independent business owners who want a successful business and a well-lived life.
You've worked hard to get here. But the business has grown and the way you've always worked isn't working the same way anymore. You're stretched thin, running on empty, and tired of putting everything else on hold just to keep things moving. You've probably told yourself it will get easier, once you hire the right people, once you get through this season, once sales hit that number. But as the business grows, the pressure doesn't go away. It just looks different.
I know what that's like. For years, growing my business was my only goal. Then I realized I wanted more: more time for myself, my relationships, and my health, without giving up the business I'd built. I thought I'd lost my ambition, but I just had a new one.
I'm Krista Williamson, seasoned business owner, trusted thinking partner, and leadership development coach. Every other week I'll help you reclaim your time, lower your stress, and make room for your new ambition, whatever that looks like for you.
This is A New Ambition. What's your new ambition?
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Recent Episodes
42: Why you can't focus (it's not what you think)
You know that feeling when you've planned your day carefully so everything has a place on the schedule, there’s more than enough time to get it all done, and yet you still can't seem to get through…
41: You’re not running out of time (you’re running out of energy)
You've tried the earlier mornings, the better systems, the tighter schedules, and it always works for a while. Then slowly, without quite knowing how, the overwhelm starts to creep back in. The week…
40: What is your decided capacity?
Most business owners don't think about their capacity as something they can actually decide on. The demands show up and they absorb them. That's just what running a business feels like. That's just…
39: That decision you keep circling but can't seem to make
You know that decision that's been sitting on your list for days, maybe weeks? You've thought about it, talked about it, and gone back and forth on it more times than you can count. And somehow you…
38: How to decide what’s most important
Some days you sit down with a list as long as your arm and by the end of the day, half of it is still there, plus a new pile of things you didn’t see coming.Underneath all of that is the pressure…
37: These three thoughts are in your way
Your business starts to change once you hire people, but not in the way you expected. You thought it would give you more time and take some pressure off. Instead, you’re still very involved, things…
36: Becoming the leader your independent business needs (part 2)
In this episode, part two of a two part conversation I had with Nicole Keleher on her podcast, The Seasonal Operator, we continue our discussion about what it really looks like to become the leader…
35: Becoming the leader your independent business needs (part 1)
In this episode, part one of a two part conversation I had with Nicole Keleher on her podcast, The Seasonal Operator, we talk about what it really looks like to become the leader your small business…
34: How to slow down those unhelpful automatic reactions
You know what it’s like when things don’t go as planned or something unexpected happens and it throws you for a loop.It could be someone quitting or dropping the ball, a sale or a new product that…
33: Why reorganizing your day never seems to help
You reorganize your list. You rework your calendar. You move things around and tell yourself that once it all fits together a little better, you'll feel better too. Less behind. Less rushed. Like you…
32: Is what you’re thinking helping you?
Most business owners think their problems and the solutions live outside of them.In their team. In their workload. In the economy.In the way things keep going wrong or taking longer than they…
31: Why boundaries aren’t working in your business
Why can’t you say no to that conversation, interruption, taking on work that someone else should be doing, adding more projects this quarter?Why does it feel like it’s the hardest thing to do when…
30: How to follow your guardrails (when you keep breaking them)
You told yourself you wouldn't check email first thing in the morning. But there you are, scrolling through your inbox before you've even had coffee. You decided not to work past 6pm this week. But…
29: How to set guardrails (to protect your time and energy)
You know what's most important in your business and you block the time in your schedule to work on it.But somehow, your day still gets away from you.You keep working past the point where you're…
28: How to get your priority work done (when your days are busy)
You start your day clear on what you want to get done, you even know what your top priorities are, but by the end of the day, they are still sitting there, untouched.Emails pulled you in, questions…
27: How to figure out what’s most important (when it all feels equally important)
Some days you sit down with a list as long as your arm and by the end of the day, half of it is still there, plus a new pile of things you didn’t see coming.You try to plan, reorganize, color-code,…
26: Why prioritizing feels impossible (even when you know what to do)
When your business is full and every task looks important, prioritizing can feel like an impossible puzzle. Not because you don’t know what to do, but because nothing feels optional.Everything looks…
25: How to stop avoiding what's hard in your business (with Nicole Keleher)
Today, I’m sharing a conversation I had with Nicole Keleher on her podcast Customer Connect.We dig into something almost every business owner struggles with — avoiding the everyday work that actually…
24: Stop making those tough situations even harder
You know those days when someone calls in sick, doesn’t deliver their work, or quits with no notice, and you feel like you might lose it?And sometimes you do? Spilling out anger, frustration, or a…
23: What you tell yourself when things don’t go the way you planned
You had a plan. Maybe it was a hire, a new direction, or something you've been building toward for a while. And it's not going the way you expected.Before you've even had a chance to look at what's…
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A New Ambition has published 43 episodes since June 2025, covering topics in Business, Entrepreneurship.
A New Ambition is currently highly active with new episodes weekly. Average episode length is 16m.
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