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About This Podcast
A New Ambition is for overwhelmed business owners who want a successful business and a life they actually get to live. If you’re stretched too thin, running on empty, and tired of sacrificing your health, relationships, or peace of mind just to keep things going, you’re not alone.
We’ve all believed the big myth: that once you ‘make it’ the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through the quarter, the year, the crisis will mean everything just magically gets easier.
But it doesn’t work that way. As your business grows, the problems don’t disappear—they multiply. From the outside, it looks like success, but on the inside you feel like you’re failing or one step away from disaster. You hide and feel so embarrassed by your financial problems that you never really address them. You feel like a terrible leader because of the constant stress from your employees. And you’re totally worn out from the endless mental load—because you can’t get away from any of it without bringing your laptop, your worries, and your work everywhere you go.
I know what it’s like when your ambition starts to cost you too much. For years, my only goal was to grow my business. Now, my new ambition is to have a successful business and a well-lived life.
Join me. I’m Krista Williamson, seasoned business owner, goal-achievement coach, resilience coach, and certified life coach. Each week, I’ll share stories, strategies, and practical tools to help you reclaim your time, lower your stress, and create space for your new ambition—whatever that looks like for you.
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Recent Episodes
35: Becoming the leader your small business needs (part 1)
In this episode, part one of a two part conversation I had with Nicole Keleher on her podcast, The Seasonal Operator, we talk about what it really looks like to become the leader your small business…
34: How to slow down those unhelpful automatic reactions
You know what it’s like when things don’t go as planned or something unexpected happens and it throws you for a loop.It could be someone quitting or dropping the ball, a sale or a new product that…
33: What's creating all that pressure you feel?
You know that feeling that you’re always behind, that there’s too much to do, that even on those days where you’re right on schedule, you still feel rushed, squeezed tight, like you have zero space…
32: Is what you’re thinking helping you?
Most business owners think their problems and the solutions live outside of them.In their team. In their workload. In the economy.In the way things keep going wrong or taking longer than they…
31: Why boundaries aren’t working in your business (and how to fix that)
Why can’t you say no to that conversation, interruption, taking on work that someone else should be doing, adding more projects this quarter?Why does it feel like it’s the hardest thing to do when…
30: How to follow your guardrails (when you keep breaking them)
You told yourself you wouldn't check email first thing in the morning. But there you are, scrolling through your inbox before you've even had coffee. You decided not to work past 6pm this week. But…
29: How to set guardrails (to protect your time and energy)
You know what's most important in your business and you block the time in your schedule to work on it.But somehow, your day still gets away from you.You keep working past the point where you're…
28: How to get your priority work done (when your days are busy)
You start your day clear on what you want to get done, you even know what your top priorities are, but by the end of the day, they are still sitting there, untouched.Emails pulled you in, questions…
27: How to figure out what’s most important (when it all feels equally important)
Some days you sit down with a list as long as your arm and by the end of the day, half of it is still there, plus a new pile of things you didn’t see coming.You try to plan, reorganize, color-code,…
26: Why prioritizing feels impossible (even when you know what to do)
When your business is full and every task looks important, prioritizing can feel like an impossible puzzle. Not because you don’t know what to do, but because nothing feels optional.Everything looks…
25: How to stop avoiding what's hard in your business (with Nicole Keleher)
Today, I’m sharing a conversation I had with Nicole Keleher on her podcast Customer Connect.We dig into something almost every business owner struggles with — avoiding the everyday work that actually…
24: Stop making those tough situations even harder
You know those days when someone calls in sick, doesn’t deliver their work, or quits with no notice, and you feel like you might lose it?And sometimes you do? Spilling out anger, frustration, or a…
23: When business gets messy. No freak-outs required
Ever have one of those weeks where nothing seems to work?Your plans fall apart, the numbers look off, and every fix just makes something else break.This episode is for those weeks.It’s a follow-up to…
22: Your mindset is a powerful business tool: a conversation with Susan Bradley
If the word mindset makes you roll your eyes a little, you’re not alone.Most business owners I know want data, strategy, and proof — not pep talks or wishful thinking.But mindset isn’t woo.It’s brain…
21: How to make a decision when everything feels urgent
This episode wraps up my three-part mini-series on decisions.You know that feeling when decisions in your business starts to feel urgent,like they need to be made right now?You start searching,…
20: Simplify your decision making process (with a simple filter)
You make decisions all day long — what to focus on, who to hire, what to say yes or no to. Some come easily. Others… not so much.You review your notes, compare options, maybe even start drafting a…
19: When the fear of making a wrong decision keeps you stuck
You know that foggy space between knowing you need to decide — and actually deciding?Where the more you think about it, the heavier it feels.Every option has a trade-off.Every path feels like…
18: How to work toward your goals without all the pressure
You set goals because you want direction.But instead of feeling like a compass, they often feel like a measuring stick.Am I doing enough? Am I keeping up?That pressure follows you into planning, into…
17: The moving target (why your results never feel like enough)
You finally hit that coveted revenue number; the launch worked, the sales came in, the client said yes.And instead of the relief you imagined, your brain skips right past it. Straight into, “How can…
16: The busy trap (working hard without getting the results you want)
You can spend the whole day working non-stop; answering every email, jumping from call to call, and checking things off your list and still not feel any closer to accomplishing your goals.That’s the…
Frequently Asked Questions
A New Ambition has published 36 episodes since June 2025, covering topics in Business, Entrepreneurship.
A New Ambition is currently highly active with new episodes weekly. Average episode length is 16m.
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