Above The Fold
Jess Cervellon
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Recent Episodes
Episode 88 | Building a Spicy Latin Snack Brand With Daniel Schwarz of Chuza
This week on Above the Fold, I sat down with Daniel Schwarz, founder of Chuza, to talk about what it actually takes to build a spicy Latin snack brand from the ground up. We get into Daniel’s journey…
Episode 87 | Empathy, Revenue, and Why CX Leaders Need a Seat at the Table with Aniesha Jones
This week, I sat down with Aniesha Jones to talk about what customer experience actually looks like when empathy, data, and revenue are all in the same room. We get into her unconventional path from…
Episode 86 | Ops, Honesty, and the Truth About Keeping Subscribers with Hattie Gilpin of Wellbel
This week, I sat down with the operations queen herself, Hattie Gilpin, to talk about what it really takes to keep subscribers around in one of the most competitive categories out there. If you’ve…
Episode 85 | Why Chaos, Curiosity, and Voice Still Win with Alex Ferzan of Manojo Mezcal & ZADDY
This week, I sat down with Alex Ferzan, co-founder of Manojo Mezcal and founder of ZADDY, creative agitator, and the definition of a career shapeshifter, from the late-90s punk scene to managing…
Episode 84 | Building A Food Brand People Actually Feel Something For with Patrick Coyne of Laoban Dumplings
This week, I sat down with Patrick Coyne, founder and chief executive of Laoban Dumplings, for a conversation that reminds you why some brands just hit differently. From teaching English in China to…
Episode 83 | Building A Brand That Feeds Connection with Erin Meskers of Brami
This week, I sat down with Erin Meskers, Director of Brand at Brami, to talk about what it really means to build a food brand people feel connected to, not just buy from.We cover brand building,…
Episode 82 | Building Trust, Not Just Tickets: A CX Conversation with Sydney Chestler of Fresh Clean Threads
This week, I sat down with Sydney Chestler, Director of CX at Fresh Clean Threads, to talk about what it really takes to build trust in customer experience, not just close tickets.We get into what it…
Episode 81 | From Hype to Honesty: A Better Way to Build Brands with Rachel Coburn
This week, I sat down with Rachel Coburn, a fractional marketing leader who’s worked with some of the biggest names in health and wellness, including AG1 and Happy V, to talk about what it really…
Episode 80 | The Power of Personality in CX with Tess Awal of Dr. Squatch
This week, I sat down with Tess Awal, CX Manager at Dr. Squatch — the men’s soap brand that turned natural hygiene into a full-blown lifestyle movement. If you’ve ever seen their cheeky ads or heard…
Episode 79 | Bringing Retail Heart to Digital CX with Lisa Yarrow of Everlane
This week, I sat down with Lisa Yarrow, Senior Manager of Customer Experience at Everlane, to talk about how retail instincts are shaping the next era of digital CX.We get into what it means to bring…
Episode 78 | Leading with Empathy and Bold Change with Minou Clark of RealSe
This week, I sat down with Minou Clark, CEO of RealSelf, to talk about leadership, culture, and why creativity is the secret weapon in business. Minou’s journey is anything but traditional. From…
Episode 77 | Building Brands with Your Customers with Suze Dowling of Pattern
This week, I sat down with Suze Dowling, Chief Business Officer and Co-Founder of Pattern, for a conversation about what it really takes to build brands that last. Suze has spent more than a decade…
Episode 76 | Bringing Indian Flavor to Every Kitchen with Rama Ginde of Satya Blends
This week on Above The Fold, I sat down with Chef Rama Ginde to talk about building a food brand rooted in heritage, education, and flavor. Rama is a private chef, culinary educator, and co-founder…
Episode 75 | Flushing Out CX Secrets With Ren Fuller-Wasserman Of Tushy
This week, I went live at Subs Summit with my girl Ren Fuller-Wasserman, Senior Director of CX at Tushy, the brand that made bidets cool (and fun to talk about).We cover startup grit, customer…
Episode 74 | Why B2B and DTC Both Need a CX Reality Check with Michael Bair of Bair Consulting
This week, I sat down with my good friend Michael Bair, founder of Bair Consulting, to unpack what really separates good CX in B2B from the DTC playbook, and why both worlds have a lot to learn from…
Episode 73 | Why CX Is More Human Than Ever With Mackenzie Lukas Of Hormbles Chormbles
This week, I sat down with my mentee, Mackenzie Lukas, to talk about what it really means to put people first in customer experience. 💬✨We get into her unexpected career pivot from commercial real…
Episode 72 | How Tommy John Built A Customer-Obsessed CX Team with Max Wallace and Kara Randle
This week on Above the Fold, I sat down with Max Wallace, Director of CX at Tommy John, and Kara Randle, CX manager, to talk about what it really takes to scale a customer experience team without…
Episode 71 | How Berk Bahceci Turned Storytelling Into Heraclea’s Retention Strategy
This week, I sat down with Berk Bahceci, founder of Heraclea, to talk about what it actually looks like to build a product-led brand from scratch, without cutting corners.We talk about what it means…
Episode 70 | The Digital Dress Code with Lisa Nielsen of Victoria Beckham
This week, I sat down with Lisa Nielsen, Senior Digital Marketing Manager at Victoria Beckham, to talk about what brand building looks like behind the scenes at a luxury fashion house and why…
Episode 69 | The Retail Reality Check with Liz Ahern of Brand 555
This week, I sat down with Liz Ahern, former CMO of Chamberlain Coffee and current Founder of Brand 555 Marketing to talk about what actually drives brand longevity in a world full of creator…
Frequently Asked Questions
Above The Fold has published 88 episodes since February 2024, covering topics in Business, Careers.
Above The Fold is currently sporadic with new episodes weekly. Average episode length is 45m.
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