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About This Podcast
AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.
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Recent Episodes
Engineering Firm Leadership and Marketing Alignment with Barge Design Solutions
What does it take to lead a 70-year engineering firm into its next chapter of growth without losing the culture that built it?Katie Cash sits down with Carrie Stokes, President and CEO of Barge…
How Big Urban Projects Get Funded, Approved, and Built with Jack Cebe from The Stitch
What does it really take to get a major urban infrastructure project funded, approved, and built?Jack Cebe, President & CEO of The Stitch at the Atlanta Downtown Improvement District, shares how…
Preparing the Next Generation of AEC Leaders at Georgia Tech with Dr. Georg Reichard
The future of the AEC industry is being shaped long before professionals step onto a jobsite, and it starts in the classroom.Dr. Georg Reichard shares how Georgia Tech’s School of Building…
S5E92 Commercial Real Estate Trends AEC Leaders Should Watch with Jue Wang
The future of commercial real estate is being shaped by a more intentional, client-first approach that prioritizes alignment, transparency, and long-term value across every decision. As market…
S5E91 Data Driven AEC Marketing And Knowledge Management with Katie Robinson
What happens when AEC marketing owns the data story and becomes a true strategic partner to the firm?Katie Cash sits down with Katie Robinson, Chief Marketing Officer at LS3P, to unpack how a…
S5E90 AEC Marketing Budgeting From the Ground Up with Jason Kruger
Consistent, ground-up financial planning is the difference between hopeful growth and profitable growth for AEC firms.Katie Cash sits down with Jason Kruger, Partner at Citrin Cooperman, to explore…
S5E89 Knowledge Is Power: How AEC Firms Are Leveraging Data to Win Smarter with Chris Parsons
Knowledge has become one of the most valuable assets in the AEC industry.Chris Parsons, founder and CEO of Knowledge Architecture, joins host Katie Cash to explore how firms can transform scattered…
S5E88 Driving Impact at the Intersection of Marketing, Sales, and Strategy in AEC with JE Dunn Construction’s Lee Jarboe
Winning more of the right work starts long before the RFP. It starts with pipeline discipline, proactive positioning, and breaking down silos.Marketer turned business developer Lee Jarboe, FSMPS,…
S5E87 Building a Business, Brand, and Culture with Natalia Castro
Great firms aren’t just built on great design; they thrive through smart operations, strong culture, and client-focused strategy.Natalia Castro, COO of Saltz Michelson Architects, shares her…
S5E86 Why Case Study Stories Matter More Than Ever with Leslie Blaize
People remember stories, not facts—and that’s why your case studies might be your strongest marketing tool.Leslie Blaize, freelance content strategist and case study expert at Blaize Communications,…
S5E85 They Ask, You Answer: Winning Work Through Trust and Transparency in AEC
Trust is no longer earned at the table; it’s built far before the meeting begins.Marcus Sheridan joins Katie Cash to unpack how AEC firms can grow their business by becoming radically transparent and…
S5E84 From B2B to P2P: Building Brand Through Employee-Generated Content in AEC with Ethan Olkovikas of HGA
How do you build trust, attract top talent, and finally make your marketing hit home?This time around, Katie’s chatting with Ethan Okovikas, Operations Manager at HGA, whose fashion background…
S5E83 AEC Growth, Marketing, and Innovation with Carrie Gonzalez
Want to make a real impact in your AEC business?Today, Katie chats with Carrie Gonzalez, Director of Marketing at SSOE Group, about her journey from intern to key leader in growing the 1,500-person…
S6E82 From Startup to Success
It’s easy to forget how much architects, engineers, and contractors influence our communities and daily lives.Host Katie sits down to talk with Malory Atkinson, co-founder of the women-led firm Shear…
S6E81 Why Marketing Works Best When Everyone’s On Board
When change is in collaboration it never feels forced.Vickie Oshima, VP of Marketing at Architecture & Design Firm AO, joins Katie Cash to unpack how she tackles marketing in a firm with 17…
S6E80 Harnessing Data for Smarter Growth in AEC Firms
In the fast-changing AEC industry, building strong relationships and using data-driven strategies are key to staying ahead of the competition.In today’s episode of AEC Marketing for Principals, Katie…
S6E79 SmartWIN25 Speaker Spotlight: Jenn Friedman - Data Strategies for AEC Firms
Imagine knowing how to leverage metrics to tell your firm’s story and win your next big project. It’s time to turn data into a powerful ally that drives your business growth!Architecture,…
S6E78 SmartWIN25 Speaker Spotlight: Erica Wozniak Fisher No Small Feats in Marketing
Strategic marketing investments can transform small AEC firms into industry leaders.Katie Cash kicks off the SmartWin 2025 Speaker Spotlight Series with guest Erica Wozniak Fisher, Director of…
S6E77 Mastering Brand Marketing and Recruitment in AEC
In today’s talent war, outdated HR practices are holding firms back. The way forward is to create workplaces that attract and retain the best people. In this AEC Marketing for Principals episode,…
S6E76 Making An Impact: The Future of AEC Lies in Innovative CRM Solutions
CRM systems are revolutionizing project management and collaboration in the construction industry.Today, Katie talks with Tom Deane, Co-Founder and CEO of ProjectMark, about how their user-friendly…
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AEC Marketing for Principals has published 95 episodes since May 2019, covering topics in Business, Government.
AEC Marketing for Principals is currently highly active with new episodes monthly. Average episode length is 32m.
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