Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech
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About This Podcast
With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.
Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.
Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.
Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.
Let's embark on this transformative journey together where beauty meets business.
About Nextech
Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/
Follow Nextech on Instagram at https://www.instagram.com/poweredbynextech/
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Recent Episodes
Patient Education in Medical Aesthetics: How Top Practices Combat Misinformation & Set Real Expectations
Patients are more informed than ever—but not always correctly.With social media shaping expectations around aesthetic treatments, today’s practices are facing a new challenge: misinformation before…
What Really Makes an Unforgettable Patient Experience—and When Does It Actually Begin
Amanda breaks down how leading plastic surgery and medical aesthetics practices are elevating every touchpoint, from patient photos to staff training. Drawing from her day-to-day work with practices,…
AI in Medical Aesthetics: Opportunity, Unknowns, and the Future of Patient Care
AI is set to have an enormous impact on specialty healthcare practices, but it's still undetermined exactly how. Dr. Rudderman shares his thoughts on the value of implementing AI and what questions…
3 Practice Management Pitfalls Plastic Surgeons Must Avoid
Dr. Steven Davison shares expert tips for avoiding revenue growth pitfalls and advice for sustainable growth in plastic surgery practices. From reducing your surgery cancellation rate to bringing on…
How Most Practice Managers Get Reporting Completely Wrong
Weekly and monthly reports determine what’s profitable, what’s not, and where your practice should grow or cut back.Stephanie Peterson and Anna Browning share why every decision, from staffing to…
Why Your Consult Experience Is Your Best Marketing Tool
Patients only retain a fraction of what they hear in a consultation. That gap is where deposits stall, phone calls pile up, and confidence erodes between the consult and the operating room. Closing…
Hidden Compliance Complexities That Could Cost You Millions
Gift cards seem simple, but in aesthetics, they can create serious legal and financial risk.Michael Byrd and Brad Adatto highlight how something as small as a gift card can trigger complex…
The Revenue Growth You're Not Capturing Yet
Practices that lean into memberships, rewards, and digital shopping see around 22% revenue growth in year one driven by repeat visits and higher spend.Today’s patients expect on-demand everything,…
The Education Gap That’s Costing Aesthetic Practices Money (Part 2)
Kirstie Jackson and Robin Ntoh draw attention to the biggest missed opportunities for aesthetic practices to stand out.Although patients are more informed than ever, education still needs to happen…
The Education Gap That’s Costing Aesthetic Practices Money (Part 1)
Education might not be the flashiest topic in aesthetics, but as Robin and AmSpa’s Kirstie Jackson explain, it’s one of the biggest factors behind a successful practice. They talk about the real gaps…
The Misinformation Epidemic in Aesthetics with Dr. Michele Shermak
Dr. Michele Shermak is on a mission to clear up the confusion surrounding plastic surgery. With med spas on every corner and social media full of mixed messages, she’s passionate about making sure…
Headwinds and Tailwinds: What to Expect in Aesthetics in 2026 Part 2
As competition grows in aesthetics and wellness, standing out is no longer optional—it’s essential.Robin and Tyler discuss what happens as med spas move into wellness, medical practices move into…
Headwinds and Tailwinds: What to Expect in Aesthetics in 2026 Part 1
Before jumping into what’s next for aesthetics in 2026, Robin and Tyler hit pause to reflect on the trends that defined 2025, including the continued momentum of GLP-1s, the move toward natural…
The Wellness Model Bringing New Patients to Aesthetics
The future of aesthetics is looking more digital—and more wellness-driven. Chad Sawyer, Chief Revenue Officer of DrWell, shares how technology is reshaping patient care.DrWell, the new evolution of…
SEO (Still) Isn’t Dead: How AI is Reshaping the Future of SEO
SEO isn’t dead—it’s evolving, with AI-driven search, snippets, and short-form platforms changing how patients find practices. Robin Ntoh and MyAdvice’s Chad Erickson talk digital marketing in…
Mastering the Art of Change Management
Change management expert Riley Smith of Propeller Consulting shares insights to help guide your people smoothly from today to tomorrow.Change doesn’t have to mean chaos. Whether adding new software…
Things No One Tells You About Selling Your Med Spa
Shawna Chrisman, nurse practitioner and founder of Destination Aesthetics, didn’t set out to become a med spa mogul, but that’s exactly what happened. Her entrepreneurial journey started with a…
Why Your Brand is the Tie Breaker
The trick to reaching the right patients isn’t using every marketing channel. It's finding the right mix of both internal and external channels that fit your personality and stage of practice,…
AI Is Taking Over Aesthetics. Are You Still In Denial?
Robin Ntoh and Tyler Terry share insights about the practical ways AI is transforming aesthetics, from streamlining research and sales to cutting hours of admin time.They share real-life examples of…
How Not to Let More Than Half Your Patients Slip Away
Why isn’t CRM a bigger conversation for practices in 2025? Many owners aren’t tracking the right numbers, so they can’t see the gap they’re leaving without one.Here’s the reality: most med spas…
Frequently Asked Questions
Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech has published 61 episodes since January 2024, covering topics in Business, Management.
Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech is currently highly active with new episodes every 2 weeks. Average episode length is 29m.
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