Amanda's Playbook
Amanda Russell
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Recent Episodes
If They Don’t Feel It, They Won’t Follow: Influence Equation Series
This Week’s Playbook: The Move That Actually Builds Trust You can write the best mission statement in the world.Design the perfect deck. Nail the speech. And still — no one moves.Because people don’t…
The Hidden Power of Being Underestimated
YouTube Girl Walks Into a Boardroom. There’s a certain kind of moment you don’t forget. Mine happened in a sleek conference room at one of the top business schools in the world—right as I was…
Trusted Voices Win. Here’s Why You’re Not One Yet.
You can be brilliant, confident, even right—and still not be trusted. I learned this the hard way. Early in my career, I assumed that working harder, knowing more, and delivering results would…
The 5 Types of Charisma
Not all charisma looks the same. Learn the five types and how to use yours with intention — without turning it into performance. Last week, we split the atom between charisma and influence — how one…
Busy ≠ Successful: Why Reliability Wins Every Time
We need to talk about the cult of “busy.” Because being “too slammed” to reply, treating your inbox like a graveyard, and ghosting deadlines doesn’t make you important. It makes you…
The Polo Lesson Every Brand Needs to Hear
You can’t always buy your way into influence. This summer in Sotogrande, Spain — one of the world capitals of polo — I witnessed how brands engineer desire without a single ad, hashtag, or ticket…
The Word That Drives Me Crazy
The word influencer built my career — and now, I hate it. Here’s the truth: what most people call “influencer marketing” is just advertising in a social media costume. Follower counts. Engagement…
The 5 A.M. Lesson That Changed How I Think About Community
Community has become a buzzword. But you can’t swipe a credit card and call it connection. The strongest communities I’ve ever seen weren’t bought. They were built through shared effort, trust, and…
How to Stay Everywhere… Even If You Stop Posting
Most brands think visibility comes from more content. The truth? It comes from better placement—being seen in the right ways, in the right places. In this episode of Amanda’s Playbook, I’m sharing 3…
Why Content Isn’t the Strategy—and What Actually Moves the Needle
You don’t need to become a content creator. You just need a smarter way to show up. In this episode of Amanda’s Playbook, I’m flipping the script on what visibility really requires in 2025. If…
Why People Still Buy Rolexes (And Wait Years for a Birkin Bag)
Rolex isn’t selling time. Hermès isn’t selling handbags. And De Beers? They turned shiny rocks into a ritual of forever. This episode is about how the world’s most iconic brands create desire—on…
Why Emotional Design Is the Real Luxury
This isn’t a story about nightlife. It’s a story about emotion—and what people are really buying when they pay for exclusivity. Back in 2008, with no budget and no celebrity backing, Daniel Koch and…
What Wine, Painkillers, and Pricing Taught Me About Influence
What do wine tastings, painkillers, and pricing psychology all have in common? More than you think. In this episode of Amanda’s Playbook, I break down two surprisingly simple studies that reveal…
The One Question that Creates Real Influence
What if the most powerful thing you could offer… was a question? This week on Amanda’s Playbook, I’m sharing a story I’ll never forget — one that completely changed how I think about leadership,…
Influence ≠ Ice Baths + Ego
Everyone’s selling cold plunges, $14 matcha, and 4AM alarms as the secret to success. I’m not buying it. And I’m definitely not waking up early for it. This week on Amanda’s Playbook, I’m breaking…
Communication Is Your Brand. Here’s How People Blow It.
Most people think reputation is built in the big moments—killer decks, polished launches, loud wins. But in reality? It’s built (and lost) in silence. In this episode of Amanda’s Playbook, I share…
Want the Meeting? Say You’re in Town.
Most people trying to connect with high-profile people make the same mistake: They lead with their goals, their pitch, their calendar. But what if the real strategy… was anchoring yourself in their…
Invisible Excellence: Why Brilliance Isn’t Enough Without Influence
Let’s be real: The world doesn’t reward the best. It rewards the most visible. The most trusted. The most strategically influential. In this week’s episode, I’m pulling back the curtain on why your…
Luxury Redefined: What the Best Brands Understand Now
We used to define luxury by price tags, silence, and formality. But that version of luxury? It’s outdated. Today, the most magnetic brands understand one thing: real luxury is about experience. It's…
How Mark Wahlberg Made $200M Without Acting
Most people take the check. Mark Wahlberg didn’t — and walked away with $200 million instead. In this episode of Amanda’s Playbook, I’m breaking down one of the smartest plays in the game — and why…
Frequently Asked Questions
Amanda's Playbook has published 73 episodes since December 2020, covering topics in Business, Careers.
Amanda's Playbook is currently dormant with new episodes weekly. Average episode length is 20m.
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