Apptica Talks
Apptica
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Recent Episodes
S3E4 UGC Ninja: Ads That Convert – Metrics, Trends & Best Practices with Ross Puriasev, CMO at UGC Ninja
In this episode, Apptica Talks delves into UGC Ninja's transformative approach to user-generated content (UGC) advertising. Ross Puriasev, CMO of UGC Ninja, shares insights into the company’s…
S3E3 Beyond the Hype: How Mobio Redefines AI in Digital Marketing with Sergey Konovalov from Mobio Group
In this episode Apptica Talks about Mobio's innovative approach to adopting AI with Sergey Konovalov, CEO & founder at Mobio Group.Mobio Group is a mobile growth marketing team headquartered in…
S3E2 In-App Ads: Targeting, Fraud Prevention & Optimization with Roman Arustamyan from AdSkill
In this episode Apptica Talks about the strategies for in-app advertising with Roman Arustamyan, Head of Media Buying at AdSkill.AdSkill is a global service for launching and optimizing ad campaigns.…
S3E1 Gamelight Effect: Wave of Rewarded Apps with Günay Aliyeva
In this episode Apptica Talks about the Gamelight’s role in the rewarded UA industry with Günay Aliyeva – Co-Founder at Gamelight.Gamelight is the largest Rewarded Marketing Platform for Mobile…
S2E8 The Power of Playable Ads with Gökçe Oguz from Playable Factory
In this episode Apptica Talks about the Power of Playable Ads with Gökçe Nur Oguz – CEO and Co-Founder at Playable Factory.Playable Factory is the leading creative marketing technology provider which…
S2E7 Influencer Analytics, Market Landscape and Fraud with Alexander Frolov from HypeAuditor
In this episode Apptica Talks about Influencer Analytics, Market Landscape and Fraud with Alexander Frolov - CEO & Co-Frounder at HypeAuditor.HypeAuditor is an all-in-one solution for influencer…
S2E6 Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, HypeFactory
In this episode Apptica Talks about Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, Head of Creative & Strategy at…
S2E5 In-App Advertising: numbers, insights and recommendations with Elmira Kenya from Easy Monetization
In this episode Apptica Talks about In-App Advertising: numbers, insights and recommendations with Elmira Kenya - Business Development Manager at Easy Monetization.Easy Monetization fine-tunes ad…
S2E4 Influencer marketing and common campaign mistakes with Kristina Nikeenko from Zorka.Agency
In this episode Apptica Talks about Influencer Marketing and Common Campaign Mistakes with Kristina Nikeenko - Head of Influencer Marketing at Zorka.Agency.Zorka.Agency - is an international…
S2E3 Ideation, testing and scaling of hypercasual games with Sunday
In this episode Apptica Talks about ideation, testing and scaling of hypercasual games with Vladislav Ladizhenski and Umut Önel from Sunday.Sunday - a hypercasual publisher that creates extremely…
S2E2 AI in Mobile Marketing with James Crabb from Gamelight
In this episode Apptica Talks about AI in Mobile Marketing with James Crabb, Director of Business Development at Gamelight.What we have chatted about current state and future of AI, gamelight's AI…
S2E1 In-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk from Bidease
Kicking off the second season with an episode where Apptica Talks about in-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk, General Manager,…
S1E8 Mastering Reviews Management: How to Turn User Feedback into App Store Success with Anatoly Sharifulin from AppFollow
Wrapping up the 1st season with an episode where Apptica Talks about Mastering Reviews Management: How to Turn User Feedback into App Store Success with Anatoly Sharifulin, CEO at AppFollowWhat we…
S1E7 Growing your game with Smart LiveOps with Julia Iljuk and Pavel Ignatov from Balancy
In this episode Apptica Talks about growing your game with Smart LiveOps with Julia Iljuk, Head of Growth, and Pavel Ignatov, Founder, at Balancy.Balancy is a LiveOps platform for game studios that…
S1E6 UA from in-house DSP perspective with Alessandro Giuliani from Dataseat
In this episode Apptica Talks about UA from in-house DSP perspective with Alessandro Giuliani, commercial director at Dataseat.Explore onset, evolution and main values of Dataseat, insights into…
S1E5 Experimental IAA strategies for games with Giuseppe Martoriello from iion
In this episode Apptica Talks about experimental IAA strategies for games with Giuseppe Martoriello, co-founder at iion.Find insights into the best-performing ad formats for monetization, different…
S1E4 Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González from Admiral Media
In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media. In this hot conversation Pablo brought us sun…
S1E3 Combined trends in UA and Monetization with Marc Bearman from oolo
In this episode Apptica Talks about combined trends in UA and Monetization with Marc Bearman, VP Commercial at oolo. We have chatted about common UA strategies, oversaturation/consolidation of the…
S1E2 App monetization trends with Stafaniya Radzivonik and Ahmed Chakroun from Smaato.
In this episode Apptica Talks about app monetization trends with Stafaniya Radzivonik, Business Development Team Lead, EMEA and Ahmed Chakroun, Sr Mobile Product Manager at Smaato. During our…
S1E1 A/B tests in ASO with Emilio Mellado, ASO expert at Geeklab
In this episode Apptica Talks about A/B testing in ASO with Emilio Mellado, ASO expert and Senior Customer Marketing Manager at Geeklab.We have explored how to validate your ideas and find a winning…
Frequently Asked Questions
Apptica Talks has published 20 episodes since April 2023, covering topics in Business, Games.
Apptica Talks is currently sporadic with new episodes every 2 months. Average episode length is 33m.
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