ATCP In The Canopy
Association of Tree Care Professionals
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About This Podcast
ATCP in the Canopy is the official podcast of the Association of Tree Care Professionals, hosted by Austin Lee. This show is all about elevating the tree care industry—one conversation at a time. Each episode brings you candid, inspiring discussions with the people who live and breathe tree care: from seasoned arborists to business owners shaping the future of the field.
We dive into the realities of running a tree care business, from the hands-on craft of arboriculture to the strategy, culture, and systems that make a company thrive. Expect insights on safety, professional standards, mentorship, and lessons learned from the people who have climbed every branch of the industry.
Whether you’re an aspiring arborist, an experienced tree care professional, or someone passionate about elevating standards in your work, ATCP in the Canopy gives you the tools, stories, and perspective to grow both your business and your craft.
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Recent Episodes
TCP in the Canopy | Ep 6: Board Certified Master Arborist Alex Shy on PHC's Importance in Tree Care
Welcome back to "ATCP in the Canopy," the official podcast of the Association of Tree Care Professionals. Episode 6 brings one of the most dynamic conversations we've had in the canopy yet — and…
ATCP in the Canopy | Ep 5: Alex Wright on Marketing Discipline, Grit & Scaling 855TreeMan
Welcome to another episode of ATCP in the Canopy, the official podcast of the Association of Tree Care Professionals.In this episode, host and ATCP Committee Member Austin Lee sits down with Alex…
ATCP in the Canopy | Ep 4: Sarah Porter & GIB — The Family-Built Business Changing Insurance Claims
Welcome back to ATCP in the Canopy, the official podcast of the Association of Tree Care Professionals.In this episode, host and ATCP Committee Member Austin Lee sits down with Sarah Porter,…
ATCP in the Canopy | Ep 3: Mark Goodpasture on Grit, Growth & Building a Lasting Tree Business
Welcome back to "ATCP in the Canopy," the official podcast of the Association of Tree Care Professionals. In this episode, host and ATCP Committee Member Austin Lee sits down with Mark Goodpasture,…
ATCP in the Canopy | Ep 2: From Newspaper Ads to Grapple Saws — Brazzi Smith on Building a Business
Welcome back to "ATCP in the Canopy," the official podcast of the Association of Tree Care Professionals.In this episode, host and ATCP Committee Member Austin Lee sits down with Brazzi Smith, owner…
ATCP in the Canopy | Ep 1: Meet ATCP Founding Board Member Stefano Devigili
Welcome to the debut episode of "ATCP in the Canopy," the official podcast of the Association of Tree Care Professionals.In this inaugural episode, host and ATCP Committee Member Austin Lee sits down…
Frequently Asked Questions
ATCP In The Canopy has published 6 episodes since March 2026, covering topics in Business, Education.
ATCP In The Canopy is currently highly active with new episodes every 2 weeks. Average episode length is 51m.
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