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Recent Episodes
The Symbiotic Relationship Between PR and Branding: How to Tell Your Story to Grow Your Business
SummaryIn this episode of B on Brand, host Bianca Paggi welcomes PR expert Sabina Hitchen, affectionately dubbed the 'fairy godmother of PR.' The conversation dives deep into the symbiotic…
S1E10 The Power of Photography in Branding
SummaryIn this episode, Bianca Paggi interviews Priyanca Rao, an award-winning branding and portrait photographer. Priyanca Rao is an award‑winning New York City and Westchester based branding and…
S1E9 From Visuals to Values — Aligning Your Brand Identity with Your Mission
SummaryIn this episode of Beyond Brand, host Bianca Paggi discusses the critical importance of brand alignment, emphasizing that a brand is more than just its logo or products; it is the promise made…
S1E8 Building a Brand That Lasts — The Psychology of Loyalty
Keywordsloyalty, psychology, brand loyalty, customer retention, emotional connection, actionable tips, brand values, social proof, community engagement, customer experienceSummaryIn this episode,…
S1E7 From Transactional to Transformational: How Branded Touchpoints Keep Clients Coming Back
Keywordsclient experience, client retention, branding, transformational brands, customer journey, small business, client loyalty, customer service, emotional connection, business strategySummaryIn…
S1E6 Why We Buy: The Psychology Behind Irresistible Brands
SummaryIn this episode, Bianca Paggi delves into the often-overlooked aspect of brand psychology, emphasizing its critical role in consumer purchasing decisions. She explains how emotions and…
S1E5 Unlocking Pricing Power Through Brand Positioning
TakeawaysPricing too low can harm brand perception.Market research is crucial before launching a product.Testing pricing strategies is essential for success.Brand positioning affects customer…
S1E4 How To Build A Brand Step-by-Step
SummaryIn this episode, Bianca Paggi discusses the step-by-step process of building a brand using the Hive Method. She emphasizes the importance of establishing a strong foundation, understanding…
S1E3 Legal First: What Founders Need to Know About Trademarks & Brand Protection
SummaryIn this episode, Bianca Paggi welcomes trademark lawyer Mika Mooney to discuss the essential legal knowledge founders need regarding trademarks and brand protection. They explore the…
S1E2 Your Brand Is Talking — Even When You're Not
SummaryIn this episode, Bianca Paggi discusses the importance of branding as a silent ambassador for businesses. She emphasizes that a brand communicates even when the founder is not present, and it…
S1E1 Branding Is the Business
SummaryIn this episode, Bianca Paggi introduces the concept of branding as the heart and soul of a business, emphasizing that it goes beyond just logos and colors. She discusses the importance of…
Frequently Asked Questions
B on Brand has published 11 episodes since June 2025, covering topics in Business.
B on Brand is currently declining with new episodes every 2 weeks. Average episode length is 38m.
