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Building a Content Team That Fuels Both Brand and Demand with Amy Higgins
What happens when you transform a “ticket-taker” content team into strategic partners that fuel both brand and demand? Amy Higgins, Director of Content Strategy at Cloudflare, has done just that. In…
Building AI-First B2B Marketing Teams Without Losing the Human Touch with Kostas Zachoudanis
What if your marketing team could do everything on their pipeline, without sacrificing quality? That’s exactly what Kostas Zachoudanis, Director of Marketing, is building at Ultimate Group – he’s…
How to Assemble a B2B Marketing Team from Scratch with Jason Widup
What happens when your marketing is so effective, the sales team begs you to slow down the leads? Jason Widup knows, because it happened to him. In this episode, he breaks down how he built a…
Scaling Account-Based Marketing Without Losing the Personal Touch with Jess Larkin
What does it really take to make account-based marketing work at scale? For Jess Larkin, Director of Strategic and Financial Services Marketing at Confluent, it’s about building the right team…
How Purpose Drives Better Content (and Better Conversations) with Michelle Asher
Purpose-driven content is one of the most powerful tools in a B2B marketer’s content strategy – especially when repurposing is part of the plan.Michelle Asher, Director of Public Relations and…
Strategy and Substance in B2B Content with Catherine Censor
What makes content worth repurposing? According to Catherine Censor, Principal and Content Strategist at Cerity Partners, it all comes down to one thing: substance. In this episode, Catherine shares…
How to Use AI to Level-Up Your B2B Marketing with Myles Carter
What’s the best way to run a lean content team in a fast-growing company? For Myles Carter, Senior Director of Content Marketing at Trolley, it involves wearing many hats, building repeatable…
Finding the Story in B2B Content Marketing with Camille Trent
Every piece of content has a story – you just need to know where to look. Our previous awesome client, Camille Trent, now Content Marketing Lead at Auror, joins Amy Woods to talk about how to find…
Why B2B Content Needs to Be More Experiential and Relational with Megan Eales Monroe
Are you treating content as a commodity or as an opportunity to build real connections? In this episode, host Amy Woods sits down with our awesome client, Megan Eales Monroe, Senior Manager of…
Building a Demand Generation Strategy for High-Quality Leads with Hannah Forson
A strong demand generation strategy that delivers long-term growth isn’t built overnight. Our guest, Hannah Forson, Sr. Demand Generation Manager at BambooHR, joins Amy Woods to explore how she leads…
How to Build Strong Customer Connections Through Content with Matt Cluney
How do you develop marketing strategies that speak to both homeowners and businesses in a genuine way? Host Amy Woods talks with Newrez Chief Marketing Officer, Matt Cluney, about the steps his team…
Balancing Strategy and Storytelling in B2B Content Marketing with Paul Way
Content marketing is changing fast, but some things remain the same. Quality still wins over quantity. Strategy still shapes success. And a strong, recognizable voice can make all the difference…
Driving B2B Growth as a Full-Funnel Marketer with Ciarán Regan
What does it take to drive strategic B2B growth as a full-funnel marketer? Host Amy Woods welcomes back Ciarán Regan, Chief Marketing Officer at Bizzdesign, to share his approach. Since his first…
A New Playbook for an Old-School Industry with Mike D’Errico
In old-school industries – think energy, manufacturing, or construction – people still value good old-fashioned human contact when it comes to marketing. It’s often the case that in-person engagement…
Repurposing Blog Content 101 with Matt Crawford
In-house or outsourced: where is the best place for your blog to be written? Both in-house and outsourced content have an important place in any B2B marketing team, but deciding which approach will…
Reverse-Engineering Content Repurposing with Shannon Howard
Audiences have an appetite for authenticity more so than ever before. Adhering to content writing best practices is all well and good, but it can get formulaic. People want real stories and voices;…
Why Each Company Has a Singular Story, and How to Tell It with Martin Malloy
Every company has a singular story to tell. It’s up to content marketers to find ways of retelling that story over and over again, to spotlight interesting takes and new angles. In this episode, Amy…
Learnings Taken from Print to B2B Content Marketing with Luba Czyrsky
From print journalism to digital content strategy, our guest Luba Czyrsky's journey is anything but conventional. She calls herself an 'accidental marketer,' a title earned when a pivotal move in…
The Importance of a B2B Content Brief with Neville Vyas
A clear and precise B2B content brief is crucial for effective marketing strategies as it sets a clear foundation for a successful campaign. In this episode, host Amy Woods talks with Neville Vyas,…
From Data to Demand – Innovative Content Campaigns That Drive Results with Katie Morley
In B2B marketing, the ability to create impactful content often hinges on the strength of your team and the strategies you implement. This first episode of Season 3 of B2B Content Strategist with…
Frequently Asked Questions
B2B Content Strategist has published 46 episodes since April 2022, covering topics in Business, Management.
B2B Content Strategist is currently dormant with new episodes every 2 weeks. Average episode length is 38m.
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