B2B Influence

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Paula Chiocchi

English Business Management Marketing

Apple Podcasts Website RSS

Episodes 35

Avg. Duration 23m

Activity Highly Active

Apple Rating ★ 3.0 (2)

Since Feb 2025

Latest Episode Mar 2026

Publishing Details

Schedule

Weekly

Format

Episodic

Consistency

16%

Hosting

api.riverside.fm

Contact & Outreach

About This Podcast

Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers. Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.

Podcasting 2.0 Features

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Social Media

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Recent Episodes

35 - Be Human, Stay Accountable: 5 Marketing Strategies That Drive Real Business Impact

Mar 13, 2026 25m Transcript

This conversation with Paul David, Founder & CEO of Literal Humans, delves into purpose-driven storytelling, data-informed creativity, challenging the status quo, attracting customers and…

34 - Unlocking B2B Demand: 5 Key Insights

Mar 10, 2026 31m Transcript

This conversation with Todd Lebo, CEO of Ascend2, covers the importance of thought leadership, the impact of buyer fatigue, and the role of AI in enhancing personalization and efficiency in…

33 - The Silent Conversion Killer: What Happens After the Click?

Mar 09, 2026 20m Transcript

Episode OverviewWhat happens when you invest heavily in audience targeting—but your website fails to convert the traffic you generate?In this episode of the B2B Influence Podcast, Paula Chiocchi sits…

32 - Proof Over Persuasion: How Nikos Lemanis Turns Marketing into a Growth Engine

Nov 12, 2025 27m

B2B Influence: Spotlight on Industry Game-Changers — hosted by Paula ChiocchiGuest: Nikos Lemanis, Senior Marketing Strategist at Luxid (global B2B/B2C agency) Topic: Turning complex marketing into…

31 - Beyond the Prescription Pad: The Creative Art of Healthcare Marketing

Oct 13, 2025 25m

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Host and Executive Producer at Reaching Higher Podcast, Aaron Strout. Aaron explores the unique…

30 - The Digital Identity Revolution: Why Every Business Needs to Invest in Their Domain Name

Oct 06, 2025 33m

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Profound Networks, Blake Sitney. Blake explains how domains uniquely identify…

29 - Connecting with Audiences: The Emotional Resonance of Direct Mail Marketing

Sep 29, 2025 21m

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the EVP of Strategic Services at sg360°, Tedd Aurelius. Tedd discusses the renewed power of direct…

28 - Rethink, Revise, and Revolutionize: Transforming B2B Marketing Strategies

Sep 22, 2025 33m

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at OM Strategic Forecasting, Oksana Matviichuk. Oksana discusses how AI,…

27 - Short-Form Video and AI: The Dynamic Duo Revolutionizing B2B Marketing

Sep 15, 2025 24m

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner and Chief Growth Officer at MarketSurge, Reed Hansen. Reed explores how data-backed…

26 - From FOMO to ROI: The Event Revolution in B2B Marketing with MoonLab Productions' Katie Meyer

Sep 08, 2025 20m

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO and Director of Events at MoonLab Productions, Katie Meyer. Katie discusses how events now…

25 - Earned Media Mastery: Strategies for B2B Companies to Stand Out

Sep 01, 2025 21m

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Society22, Danielle Sabrina. Danielle discusses the impact of AI and large…

24 - Tailoring Your Message: How to Speak to Different Customer Segments in B2B

Aug 21, 2025 22m

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder, CEO, and Brand Strategist at Backstory Branding, Jed Morley. Jed introduces the Backstory…

23 - How to Avoid Wasted Marketing Spend: Insights for Law Firms

Aug 18, 2025 26m

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Co-Founder and Managing Partner at Law Firm Fractional CMOs, Stuart Foster. Stuart discusses the…

22 - Unlocking Emotional Intelligence: The Future of B2B Marketing

Aug 11, 2025 21m

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Chief Strategy Officer at Neurologyca Science & Marketing, Marc Fernandez. Marc explains how…

21 - The Greatest Shift in B2B Marketing: Embracing Authenticity in Africa

Aug 04, 2025 20m

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Fernhill Digital Consulting, Datari Ladejo. Datari discusses the importance of…

20 - Navigating the Digital Marketing Maze: Tools, Trends, and the Importance of Brand Personality

Jul 28, 2025 20m

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO of VDS Digital Agency, Ginny Delaitre. Ginny discusses the importance of…

19 - Driving Customer-Centric Growth in B2B: Proven Strategies That Work

Jul 21, 2025 28m

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President of VisionEdge Marketing, Laura Patterson. Laura discusses the importance of…

18 - PR Power Play: Transforming Tech Narratives into Sales Success

Jul 14, 2025 22m

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Red Fan Communications, Kathleen Lucente. Kathleen shares her expertise on the evolving…

17 - Beyond Impressions: How to Convert Marketing Efforts into Real Sales

Jul 07, 2025 25m

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Hexagon Media, Debra Bowers. Debra discusses the crucial alignment of marketing and sales…

16 - Mastering B2B Growth: How HubSpot Can Revolutionize Your Marketing

Jun 30, 2025 20m

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Director of HubSpot Strategy at SmartBug Media, John Suarez. John discusses the transformative…

Frequently Asked Questions

How many episodes does B2B Influence have?

B2B Influence has published 35 episodes since February 2025, covering topics in Business, Management.

Is B2B Influence still active?

B2B Influence is currently highly active with new episodes weekly. Average episode length is 23m.

How do I contact B2B Influence for sponsorship or guest appearances?