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Recent Episodes
32 - Proof Over Persuasion: How Luxid’s Nikos Lemanis Turns Marketing into a Growth Engine
B2B Influence: Spotlight on Industry Game-Changers — hosted by Paula ChiocchiGuest: Nikos Lemanis, Senior Marketing Strategist at Luxid (global B2B/B2C agency) Topic: Turning complex marketing into…
31 - Beyond the Prescription Pad: The Creative Art of Healthcare Marketing with Reaching Higher Podcast's Aaron Strout
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Host and Executive Producer at Reaching Higher Podcast, Aaron Strout. Aaron explores the unique…
30 - The Digital Identity Revolution: Why Every Business Needs to Invest in Their Domain Name with Profound Networks' Blake Sitney
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Profound Networks, Blake Sitney. Blake explains how domains uniquely identify…
29 - Connecting with Audiences: The Emotional Resonance of Direct Mail Marketing with sg360°'sTedd Aurelius
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the EVP of Strategic Services at sg360°, Tedd Aurelius. Tedd discusses the renewed power of direct…
28 - Rethink, Revise, and Revolutionize: Transforming B2B Marketing Strategies with OM Strategic Forecasting's Oksana Matviichuk
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at OM Strategic Forecasting, Oksana Matviichuk. Oksana discusses how AI,…
27 - Short-Form Video and AI: The Dynamic Duo Revolutionizing B2B Marketing with MarketSurge's Reed Hansen
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner and Chief Growth Officer at MarketSurge, Reed Hansen. Reed explores how data-backed…
26 - From FOMO to ROI: The Event Revolution in B2B Marketing with MoonLab Productions' Katie Meyer
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO and Director of Events at MoonLab Productions, Katie Meyer. Katie discusses how events now…
25 - Earned Media Mastery: Strategies for B2B Companies to Stand Out with Society22's Danielle Sabrina
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Society22, Danielle Sabrina. Danielle discusses the impact of AI and large…
24 - Tailoring Your Message: How to Speak to Different Customer Segments in B2B with Backstory Branding's Jed Morley
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder, CEO, and Brand Strategist at Backstory Branding, Jed Morley. Jed introduces the Backstory…
23 - How to Avoid Wasted Marketing Spend: Insights for Law Firms with Law Firm Fractional CMOs' Stuart Foster
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Co-Founder and Managing Partner at Law Firm Fractional CMOs, Stuart Foster. Stuart discusses the…
22 - Unlocking Emotional Intelligence: The Future of B2B Marketing with AI with Neurologyca Science & Marketing's Marc Fernandez
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Chief Strategy Officer at Neurologyca Science & Marketing, Marc Fernandez. Marc explains how…
21 - The Greatest Shift in B2B Marketing: Embracing Authenticity in Africa with Fernhill Digital Consulting's Datari Ladejo
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Fernhill Digital Consulting, Datari Ladejo. Datari discusses the importance of…
20 - Navigating the Digital Marketing Maze: Tools, Trends, and the Importance of Brand Personality with VDS Digital Agency's Ginny Delaitre
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO of VDS Digital Agency, Ginny Delaitre. Ginny discusses the importance of…
19 - Driving Customer-Centric Growth in B2B: Proven Strategies That Work with VisionEdge Marketing's Laura Patterson
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President of VisionEdge Marketing, Laura Patterson. Laura discusses the importance of…
18 - PR Power Play: Transforming Tech Narratives into Sales Success with Red Fan Communications' Kathleen Lucente
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Red Fan Communications, Kathleen Lucente. Kathleen shares her expertise on the evolving…
17 - Beyond Impressions: How to Convert Marketing Efforts into Real Sales with Hexagon Media's Debra Bowers
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Hexagon Media, Debra Bowers. Debra discusses the crucial alignment of marketing and sales…
16 - Mastering B2B Growth: How HubSpot Can Revolutionize Your Marketing with SmartBug Media's John Suarez
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Director of HubSpot Strategy at SmartBug Media, John Suarez. John discusses the transformative…
15 - Uniting Forces: How to Turn Your Marketing and Sales into a Revenue Powerhouse with Next Level Revenue's Kyle Mealy
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Next Level Revenue, Kyle Mealy. Kyle discusses the evolving landscape of marketing and…
14 - Building Backlinks on a Budget: Creative Solutions for Small Businesses with SEO Optimizers' Brandon Leibowitz
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner of SEO Optimizers, Brandon Leibowitz. Brandon discusses the importance of budget…
13 - Social Media, Content, and AI: The Marketing Trifecta for Small Businesses with A Purpose Partnership's Adam Sinkus
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Managing Partner of A Purpose Partnership, Adam Sinkus. Adam delves into purpose-driven marketing…
Frequently Asked Questions
B2B Influence has published 32 episodes since February 2025, covering topics in Business, Management.
B2B Influence is currently dormant with new episodes weekly. Average episode length is 22m.
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