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Recent Episodes
135. Why Sales Teams Struggle With Multi Stakeholder Deals w/ Yasha Mitrotti
Consultative selling in complex B2B sales is no longer optional - it’s the shift every sales leader must master as buying becomes more complex and stakeholder-driven. In this episode of the B2B…
134. Why Complex B2B Deals Are Won Before the First Meeting w/ Trushar Patel
Stakeholder management is the hidden factor behind success in complex B2B sales. Most deals aren't lost on price. They're lost because of internal misalignment, poor preparation, and failure to…
133. Want Better Sales Performance? Put Your People First w/ Oliver Opitz
Sales team performance in modern B2B sales is no longer about forcing people into rigid roles. It is about aligning talent, leadership, and purpose to unlock stronger performance across enterprise…
132. Why Good Sales Teams Lose Complex Enterprise Deals w/ Stuart Green
Complex B2B sales are not won by scripts, CRMs, or luck. They are won by sales leaders who understand stakeholder management, relationship selling, enterprise sales strategy, and how decisions really…
131. How to Protect Margin Without Losing the Deal
Sales negotiations often fail because sellers protect the deal instead of protecting the value. In this solo episode of the B2B Sales Trends Podcast, Harry breaks down how modern B2B sales…
130. The Authenticity Advantage in Modern B2B Selling w/ Ritu Nadkarni
Sales leadership is tested most when momentum drops, pressure rises, and teams lose confidence. In this episode of the B2B Sales Trends Podcast, Harry sits down with Ritu Nadkarni, Regional Business…
129. Sales Culture Behind High Performance w/ Liat Shentser
Sales culture is the hidden driver behind customer trust, enterprise sales performance, and long-term B2B growth. In this episode of the B2B Sales Trends Podcast, Harry sits down with Liat Shentser,…
128. Stop Competing on Price: Differentiation Starts in Discovery w/ Rich Van Sprang
How to stop competing on price is the defining challenge in modern B2B sales and in this episode we break down how top performers shift from price pressure to value based selling and real…
127. Why Urgency Is Missing in Most B2B Deals
Urgency in sales is often missing in B2B deals because buyers default to the status quo. The real driver isn’t ROI, it’s the cost of inaction and the risks of doing nothing. In this solo episode of…
126. Outcome Based Selling: Why Technical Sellers Lose Deals w/ Monia Munari
Outcome based selling is now the edge in modern B2B sales. Buyers want business results, financial impact, and strategic value, not another product pitch. In this B2B Sales Trends Podcast episode,…
125. Most B2B Deals Are Lost Before Procurement Begins w/ Raymond Chow
Procurement strategy decides many deals before the RFP ever lands. In this episode of the B2B Sales Trends Podcast, Harry sits down with Raymond Chow to unpack why most B2B sales are lost long before…
124. Business Acquisition Strategy: Why Most Deals Fail After Closing w/ Marie Szymanski
Business acquisition strategy is not about buying companies. It is about what happens after the deal closes. In this episode of the B2B Sales Trends Podcast, Harry sits down with Marie Szymanski,…
123. Why Your Sales Process Isn’t Increasing Win Rates
Sales process problems often hide behind activity. The real issue is whether buyers are committing to change. In this episode, Harry breaks down how buyer commitment, cost of inaction, and stronger…
122. Pipeline Over Revenue: Why Sales Leaders Keep Getting It Wrong w/ John Glennon
Sales KPI mistakes are costing teams growth. Sales performance improves when leaders measure progress, pipeline health, and forecasting accuracy instead of relying only on revenue. In this episode…
121. The Human Skills That Still Win Enterprise Deals w/ Dave Hirsch
AI in sales is reshaping modern selling, but the best B2B sales professionals still win through judgment, trust, and business acumen. In this episode of the B2B Sales Trends podcast, Harry sits down…
120. Four Mistakes That Stall Enterprise Deals
Enterprise sales deals don’t stall because of your solution. They stall because of misaligned stakeholders and hidden friction inside the buying group. In this solo episode, Harry breaks down the…
119. Stop Chasing More Deals - Win Bigger Ones Instead w/ Ole Gerkensmeyer
Most teams get b2b sales strategy wrong by chasing more deals instead of focusing on key account management and real growth opportunities. In this episode of the B2B Sales Trends Podcast, Harry…
118. Complex B2B Sales Strategy: Moving Beyond RFPs
Complex B2B sales is broken, and outcome based selling is the shift most teams are still missing. In this episode, we unpack why traditional RFP-driven selling fails and how modern sales and…
117. How Employee Retention Drives Sales Growth
Employee retention strategies and sales growth strategies are more connected than most leaders think - and getting this wrong is costing you revenue. Fixing employee turnover is the fastest path to…
116. Why Most B2B Deals Stall Before They Even Start
Enterprise sales is shifting - and outcome-based selling is now the difference between stalled deals and real business impact. In this episode, we break down how modern B2B sales teams must move…
Frequently Asked Questions
B2B Sales Trends has published 136 episodes since November 2020, covering topics in Business.
B2B Sales Trends is currently highly active with new episodes weekly. Average episode length is 29m.
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