Badass Softie
Dr. J.J. Peterson
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About This Podcast
A Badass Softie is unapologetically ambitious and leads with heart. Ambitious and kind. Fun and driven. Powerful and deeply human.
Badass Softie, hosted by Dr. J.J. Peterson, is a podcast that challenges the false choice leaders are too often given: be strong or be compassionate. The world doesn’t just need more leaders — it needs leaders bold enough to make an impact and compassionate enough to make it meaningful. Each episode pulls back the curtain on leaders, creators, and innovators who are rewriting the rules of what real leadership looks like. You’ll walk away with stories, insights, and practical takeaways that show you how to lead with both strength and softness — the very definition of being a Badass Softie.
Subscribe and step fully into the kind of leader the world is waiting for.
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Recent Episodes
The Company Changed. The Mission Didn't.
What happens when the strategy stops working, but the mission still matters? Dr. J.J. Peterson sits down with entrepreneur, author, and Copper founder Allison Trowbridge for a conversation about…
What If You Had Nothing To Prove?
What if the pressure you're carrying isn't coming from your workload, your business, or the world around you? What if it's coming from the belief that you still have something to prove? Dr. J.J.…
People Experience You Before They Hear You
Many leaders want their work to speak for itself. But whether we like it or not, people start forming opinions about us long before we ever say a word. Dr. J.J. Peterson and stylist and brand…
Why Great Businesses Still Get Overlooked
Some businesses do exceptional work and still struggle to stand out. In this conversation, Dr. J.J. Peterson sits down with Julie Firth and Sonya Whittam, founders of Story22, to explore the hidden…
You Don’t Have to Perform to Be Seen
You can know your work helps people and still feel weird promoting yourself. The pressure to stay visible, market yourself online, and constantly talk about what you do can quickly start to feel…
Maybe You Don’t Need More Discipline
What if the problem isn’t discipline — but understanding how your brain actually works? In this conversation, Dr. JJ Peterson sits down with licensed therapist and co-host of the Something Shiny ADHD…
Why Some Experiences Stay With You
Most experiences don’t stay with you. You go to a conference, an event, a workshop, and within a few days, most of it is gone. Not because it wasn’t good, but nothing made it stick. Dr. J.J. Peterson…
How to Succeed Without Losing Yourself (What No One Tells You)
What happens when you get what you wanted and it doesn’t fix what you thought it would? You can spend years working toward something, only to realize it doesn’t feel the way you expected. In this…
Why Selling Feels Uncomfortable for So Many Leaders
Selling shouldn’t feel like pressure, persuasion, or pretending to be someone you’re not. But for a lot of leaders, it does. In this episode, Dr. J.J. Peterson sits down with Bob Burg, co-author of…
Why Your Message Isn’t Landing (Yet)
So many leaders feel like they’re saying the right things… and still not being heard. They create content. They follow the strategies. They build what they’ve been told will work. And yet—something…
Why Great Leaders Don’t Try to Eliminate Tension
Dr. J.J. Peterson sits down with designer, strategist, and storyteller Justin Ahrens to explore a part of leadership most people try to avoid: tension. There’s a natural pull to resolve things…
What You Don’t Notice Matters More Than You Think
There are things happening right in front of us that we can’t see. Not because we’re ignoring them. Not because we don’t care. But because our experience has never required us to notice them. Dr. JJ…
How Leaders Develop a Point of View
In a world overflowing with information, what actually makes a leader stand out? It isn’t having more knowledge, better data, or more polished content. What separates leaders who shape the world from…
Leaders Need More Than Rest
Leaders are tired. Not just from long hours or packed calendars, but from the constant mental load of decision-making, responsibility, and momentum that never quite stops. For many high-performing…
Is It the Prize… or Your Mindset? Building Motivation That Lasts
Dr. JJ Peterson challenges a belief many ambitious leaders quietly hold: that what we call self-awareness might actually be a fixed mindset in disguise. When rewards disappoint, applause is…
Strong Leaders Change Their Minds
What if the strongest thing a leader could say isn’t “I was right,” but “I see this differently now”? Dr. JJ Peterson challenges one of leadership’s most persistent myths — that consistency means…
Permission to Try Something New
Leaders carry growing responsibility. Bigger teams. Bigger decisions. Bigger stakes. But growth in responsibility doesn’t automatically mean growth in thinking. Dr. JJ Peterson explores a…
How to Lead When There Is No Script
Before he ever worked with leaders on message and clarity, Dr. J.J. Peterson spent years performing improv comedy — an environment where nothing is scripted, mistakes are guaranteed, and…
The Stories That Shape How We Lead — with Tricia Rose Burt
Most people think a story has to be a seismic, life-altering event to matter. Something dramatic. Something obvious. Something big enough to justify being told. But leadership is rarely shaped by…
Can Friendship at Work Actually Make You a Better Leader?
Work is relational—whether we admit it or not. And yet many leaders are taught that professionalism means distance, separation, and emotional restraint. In this conversation, Dr. J.J. Peterson…
Frequently Asked Questions
Badass Softie has published 43 episodes since September 2025, covering topics in Business, Education.
Badass Softie is currently highly active with new episodes weekly. Average episode length is 26m.
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