Baking it Down with Sugar Cookie Marketing 🍪

Baking it Down with Sugar Cookie Marketing 🍪

Heather and Corrie Miracle

Episodes 267
Avg. Duration 1h 13m
Activity Highly Active
Apple Rating 4.8 (304)
Since Mar 2021
Latest Episode Jun 2026

Publishing Details

Schedule
Weekly
Format
Episodic
Consistency
79%
Hosting
rss.buzzsprout.com

About This Podcast

👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 

🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 

🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses. 

🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing). 

💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week! 

🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time). 

👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday. 

📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode. 

🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there. 

Our promises to you: 
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life. 
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes! 
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree. 
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen. 

Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!

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Recent Episodes

S14E4 264. Baking it Down - Stay Trendy with Trends

Jun 09, 2026 1h 12m

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S14E3 263. Baking it Down - Summer Slowdown

Jun 03, 2026 1h 30m

Send us Fan Mail☀️ Summer Slowdown - Keep your marketing piping hot all summerIn this week's Baking it Down Podcast - Episode 263 - Summer Slowdown, it's that tiiime of year - where both bakers and…

S14E2 262. Baking it Down - Using Video in Marketing

May 26, 2026 1h 5m

Send us Fan Mail🎥 Video Marketing - Using video in marketing.In this week's Baking it Down Podcast - Episode 262 - Using Video in Marketing, we spent today recording the sessions for the upcoming…

S14E1 261. Baking it Down - Lawn Funnel

May 19, 2026 1h 29m

Send us Fan Mail🌾 Lawn Funnel - Understanding the marketing landscape.In this week's Baking it Down Podcast - Episode 261 - Lawn Funnel, Corrie really wanted to stick with the 🌱 landscaping analogy -…

S13E20 260. Baking it Down - Business Weeding

May 12, 2026 1h 52m

Send us Fan Mail🌱 Business Weeding - Stop bad behavior before it starts.In this week's Baking it Down Podcast - Episode 260 - Business Weeding, we wanted to talk about small behavioral problems that,…

S13E19 259. Baking it Down - Posting Every Day

May 05, 2026 1h 28m

Send us Fan Mail📅 Posting Every Day - To cut through & connect.In this week's Baking it Down Podcast - Episode 259 - Posting Every Day, Corrie has been testing out a 30-day strategy to cut…

S13E18 258. Baking it Down - Speaking For Clients, Not As

Apr 28, 2026 1h 32m

Send us Fan Mail🗣️ Speaking For Your Clients - And not speaking as your clients.In this week's Baking it Down Podcast - Episode 258 - Speaking For Your Clients, Not As, we focus on bakers' tendency…

S13E17 257. Baking it Down - What Popped at What's Popping Con

Apr 21, 2026 1h 5m

Send us Fan Mail🟣 What Popped Off - at What’s Popping Con.In this week's Baking it Down Podcast - Episode 257 - What Popped Off at What's Popping Con, Corrie and I just got back from this week's…

S13E16 256. Baking it Down - Nextcuses

Apr 14, 2026 1h 26m

Send us Fan Mail🤷 Nextcuses - How to get around your own excuses.In this week's Baking it Down Podcast - Episode 256 - Nextcuses, we wanted to talk about somethin' that crops up every month there's a…

S13E15 255. Baking it Down - Pre-Sales Bootcamp Recap

Apr 07, 2026 1h 27m

Send us Fan Mail💲 Pre-Sales Recap - What we learned in the bootcamp.In this week's Baking it Down Podcast - Episode 255 - Bootcamp Recap, we recapped the Bootcamp on Pre-Sales. No, this isn't a sales…

S13E14 254. Baking it Down - Good Better Best

Mar 31, 2026 1h 27m

Send us Fan Mail✅✅✅ Good - Better - Best - A tiered pricing strategy.In this week's Baking it Down Podcast - Episode 254 - Good Better Best, we explore the Good, Better, Best (GBB) strategy for…

S13E13 253. Baking it Down - SWOT Your Way to Success

Mar 24, 2026 1h 40m

Send us Fan Mail💪 SWOT 2 Success - Analyzing your way to success.In this week's Baking it Down Podcast - Episode 253 - SWOT Your Way to Success, I asked on the Sugar Cookie Marketing Facebook Page…

S13E12 252. Baking it Down - Piping Positioning

Mar 17, 2026 1h 50m

Send us Fan Mail🧠 Piping Positioning - What your clients think about you.In this week's Baking it Down Podcast - Episode 252 - Piping Positioning, we wanted to talk about a buzzy marketing concept…

S13E11 251. Baking it Down - Posting Do and Donuts

Mar 11, 2026 1h 33m

Send us Fan Mail🍩 Posting Do’s & Do-nots - Coming up with a social strategy.In this week's Baking it Down Podcast - Episode 251 - Posting Dos and Donuts, the twin2 (sorry for the audio issues on…

S13E10 250. Baking it Down - 1,000 Word Photography

Mar 03, 2026 1h 50m

Send us Fan Mail📸 1,000 Word Pictures - Why photography really *really* matters.In this week's Baking it Down Podcast - Episode 250 - 1,000 Word Pictures, in preparation for this week's Cookie…

S13E9 249. Baking it Down - Podcast Guest Eugene Kim, Finance Representative

Feb 26, 2026 1h 55m

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S13E8 248. Baking it Down - Bootcamp Recap - Teaching Cookie Classes

Feb 17, 2026 1h 18m

Send us Fan Mail🥾 Bootcamp Recap - Teaching in-person cookie classes.In this week's Baking it Down Podcast - Episode 248 - Bootcamp Recap, we wrapped up our first pilot for the Cookie College 2026…

S13E7 247. Baking it Down - The Alternates (bless their souls)

Feb 11, 2026 59m

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S13E6 246. Baking it Down - The Reviews Collab this Friday

Feb 03, 2026 1h 22m

Send us Fan Mail❤️ The Reviews Collab - Friday, February 6th @ 11 est.In this week's Baking it Down Podcast - Episode 246 - The Reviews Collab, we're talkin' reviews as we see 2026 really start to…

S13E5 245. Baking it Down - Gimme Gimme Strategic Giving

Jan 19, 2026 1h 20m

Send us Fan Mail🎁 Gimme Gimme Strategic Giving - The strategy behind strategic giving.In this week's Baking it Down Podcast - Episode 245 - Gimme Gimme Strategic Giving, it's the season of requests…

Frequently Asked Questions

How many episodes does Baking it Down with Sugar Cookie Marketing 🍪 have?

Baking it Down with Sugar Cookie Marketing 🍪 has published 267 episodes since March 2021, covering topics in Arts, Business.

Is Baking it Down with Sugar Cookie Marketing 🍪 still active?

Baking it Down with Sugar Cookie Marketing 🍪 is currently highly active with new episodes weekly. Average episode length is 1h 13m.

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