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018-Behind the Message: How Georgetown Builds Trust, Connection, and Community Through Communication
What does it take to help a rapidly growing city stay connected, informed, and welcoming? In this episode of Be Locally Loved, Laura Capes Terry sits down with Aly Van Dyke and Beth Wade from the…
017 - Building Belonging: How Alison Scovie and Jason Evers Helmlich Are Helping Communities Thrive Through Connection
What does it take to help someone feel at home in a new community? In this episode of Be Locally Loved, Laura Capes Terry sits down with Alison Scoby and Jason Evers Helmlich, publishers of Be Local…
016 - Building Community From the Inside Out with Cat Phelps of the Georgetown Family YMCA
In this episode of Be Locally Loved, Laura Capes Terry sits down with Cathleen “Cat” Phelps, Executive Director of the Sport Clips Family YMCA in Georgetown, Texas, to explore what it truly means to…
015 - How Marketing Works (Part4 of 4) : Marketing is a System, Not a Campaign
🌟 Episode Summary In this episode of Be Locally Loved, Laura Capes Terry and Trent Soles unpack one of the biggest reasons business owners feel frustrated with marketing: they’ve been taught to think…
014 - How Marketing Works (Part 3 of 4) — The Real ROI of Marketing and Why Most Businesses Measure It Wrong
In this Creative Spark episode of Be Locally Loved, Laura Capes Terry and Trent Soles unpack one of the most misunderstood topics in business growth: marketing ROI. Instead of viewing ROI as a simple…
013 - How Marketing Works (Part 2 of 4): The Timeline of Marketing and Why People Quit Too Early
In this episode, Laura Capes Terry and Trent Soles unpack one of the most common frustrations among business owners: “I tried that, and it didn’t work.” But what if the issue isn’t the marketing…
012 - How Marketing Works (Part 1 of 4): Why "More Leads" is the Wrong First Goal
In this short “Creative Spark” episode, Laura Capes Terry and Trent Soles challenge one of the most common assumptions in business: that more leads equal more growth. Instead, they unpack why this…
011 - The Power of Moments: How to Elevate Customer Experience Inspired by Disney
In this episode of Be Locally Loved, Laura and Trent explore the powerful idea that people don’t remember what you sell—they remember how you make them feel. Drawing inspiration from a recent Disney…
010 - Tori Clark - How Faith, Risk, and Surrender Shaped an Award-Winning Entrepreneur
Some seasons of leadership feel like standing in the rubble, wondering if what you’re building will ever stand again. In this episode, we sit with Tori Clark as she invites us into one of those…
009 - The Silent Threat to Every Beloved Local Brand
Episode Summary We tend to celebrate growth. More people. More rooftops. More opportunity. But underneath that growth, something quieter—and far more dangerous—is happening. In this short but…
008 - How Marketing Works (Overview): Reframing ROI, Trust, and What Actually Drives Growth
We’ve been sitting with so many conversations lately—business owners doing “all the things” and still feeling frustrated, stuck, or disappointed with their marketing. And if we’re honest, we’ve been…
007 - How to Use AI Without Losing Your Voice
In this powerful and timely conversation, Laura and Trent unpack one of the biggest questions business owners and creatives are wrestling with right now: Is AI helping us—or replacing us? Instead of…
006 - Jeremy Roentz - Beyond ROI: How BeLocal Builds Trust, Visibility, and Long-Term Community Impact
🌟 Episode Summary In this episode of Be Locally Loved, Laura sits down with longtime BeLocal leader Jeremy Roentz to answer one of the most common questions business owners ask: “What’s the…
005 - Theo Thurston - Faith, Fitness, and Community: Building a Place Where People Get Age Fit
🌟 Episode Summary In this episode, Laura and Trent sit down with Georgetown entrepreneur Theo Thurston, founder of Get Age Fit, a boutique personal training studio dedicated to helping adults ages…
004 - Shirly Ellison - Be Neighborly: Why Connection Is the Foundation of a Thriving Community
🌟 Episode Summary In this episode of Be Locally Loved, Laura Capes Terry sits down with Shirly Ellison, Area Director for Be Local in the Boston region and recipient of the prestigious Big Dog Award.…
003 - Kim McAuliffe - Building a Downtown People Love: Leadership, Legacy, and Long-Term Vision
🌟 Episode Summary In this episode of Be Locally Loved, Laura sits down with Kim McAuliffe, Downtown and Tourism Director for the City of Georgetown and leader of the award-winning Georgetown Main…
002 - Trent Soles - Proactively Welcoming New Movers: How BeLocal Helps Communities Thrive
🌟 Episode Summary In this episode of Be Locally Loved, host Laura Capes Terry sits down with co-host Trent Soles to unpack the inspiration and impact behind BeLocal — a platform designed to…
001 - What Makes a Town Feel Like Home?
🌟 Episode Summary In this opening episode of Be Locally Loved, Laura Capes Terry asks a simple but powerful question: what makes a town feel like home—not just for longtime locals, but for the…
000 - Be Locally Loved Trailer: Creating Communities People Love
Welcome to Be Locally Loved, the podcast that celebrates the people, places, and ideas that help communities thrive. In this trailer episode, host Laura Capes Terry shares the heartbeat behind the…
Frequently Asked Questions
Be Locally Loved has published 19 episodes since February 2026, covering topics in Business, Education.
Be Locally Loved is currently highly active with new episodes weekly. Average episode length is 35m.
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