Before the Launch with Brenna McGowan
Brenna McGowan
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About This Podcast
If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.
Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.
Because launch success doesn’t start with a sales page.
It starts way before the launch.
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Recent Episodes
The Launch Checklist I Never Skip
In this episode, I'm pulling back the curtain on the systems, workflows, and SOPs that help me prepare every launch inside my business. From updating sales pages and affiliate dashboards to…
The Tiny Tasks That Make Launches Successful
In this episode, I’m pulling back the curtain on the systems, admin tasks, onboarding processes, and team support that keep my launches running smoothly. From payment tracking and onboarding emails…
How to Make Collaborations a No-Brainer
I’m doing something that I’ve never really done before in my business: saying NO. Why am I telling you about it? Because I think this conversation will help you understand why your dream…
Why This Fast-Action Bonus Worked So Well
I recently wrapped a launch that brought in a 94% increase in sales compared to my previous one, and I made one simple change that I think made a massive difference.In this episode, I’m breaking down…
How Pre-Launch Fits Into Evergreen Offers
How should you approach a pre-launch if you’re selling something on evergreen?That’s what I’m breaking down in this episode! Listen in to find out:Why most people are not ready to buy the first time…
How Playing “Hard to Get” Can Boost Your Launch Sales
I’ve spent a lot of time thinking about why pre-launch works so well—and honestly, it’s not just about strategy or content. It comes down to something much simpler (and more human): autonomy.In this…
Your Buyers Might Not Be Who You Think
If you’ve ever been in the middle of a pre-launch and thought, “Is anyone even paying attention?” — this episode is for you. I’m sharing why quiet doesn’t mean your launch isn’t working, and what’s…
Why Your Audience Isn’t Converting
If you’ve ever launched something and thought, “Why aren’t more people buying?”— this episode is going to hit home.I’m breaking down the real reason your audience might be engaging with everything…
Stop Skipping This Pre-Launch Step
I want to talk about one of the most overlooked (but powerful) parts of your pre-launch strategy: your why.In this episode, I’m breaking down why your story matters so much before you sell — and how…
When Should You Run a Launch Event?
I got a listener question that hits on something so many people overthink: when should you actually run your launch event?In this episode, I’m walking through how to decide between list-building…
Stop Creating New Offers (Do This Instead)
Sometimes I hear: “People aren’t buying high-ticket offers anymore.” So naturally, the response is to create something new – or cheaper.But what if that’s not actually the problem?In this episode,…
Stop Wasting Money on the Wrong Things
What should your next business investment be? In this episode, I’m breaking down how to decide what to invest in next without falling into the cycle of buying things that don’t actually move your…
The Pre-Launch Strategy That Generated $300K in Two Months
In this episode, I chat with Paddy Johnson the founder of Network—a membership for mid-career visual artists—to talk about what happened when she added a pre-launch strategy to her marketing.At the…
The Pre-Launch Strategy That Doubled Conversions
In this episode, I’m joined by Tess Masters, author of The Blender Girl cookbooks and founder of the Skinny 60 program.We talk about messaging, pre-launch planning, and the surprising mindset shifts…
The Difference Between Pre-Launch & Launch Content
What’s the actual difference between your everyday marketing, the content you should be creating before a launch, and your actual launch content. In this episode, I break down the three phases of…
[PART 3] Summits: The Good, the Bad, & the Ugly
When should you launch after hosting a summit or big list-building event?In this episode, I’m breaking down how I think about launch timing — and why I don’t sell directly off the back of my summit.…
[PART 2] The Good, Bad & Ugly of Online Summits
I’m pulling back the curtain on what it really looks like to host a summit.In this episode, I’m sharing the parts I love (hello, list growth and collaboration energy) and the parts I don’t love…
Summits: The Good, the Bad, and the Ugly
I get asked all the time about summits. “Should I host one?”“Should it be video or audio” “Are they still even worth it?” In this episode, I’m pulling back the curtain on Behind the Launch, my…
Launching in 2026? This Is No Longer Optional
In this episode, I’m sharing a major realization that’s reshaping how I (and my clients) approach launches in 2026.And that’s getting people in the room with you.From real-time coaching to live…
Launch Predictions Part Two
This week, we’re breaking down more launch trends for online businesses, and the great news is that “simplicity” is a common theme! The people getting the best results right now aren’t the ones…
Frequently Asked Questions
Before the Launch with Brenna McGowan has published 53 episodes since June 2025, covering topics in Business, Management.
Before the Launch with Brenna McGowan is currently highly active with new episodes weekly. Average episode length is 11m.
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