Before They Buy Podcast by Deian Isac

Episodes 6

Avg. Duration 8m

Activity Highly Active

Since Mar 2026

Latest Episode Mar 2026

Publishing Details

Schedule

Weekly

Format

Episodic

Consistency

60%

Hosting

gobofu.com

Contact & Outreach

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About This Podcast

What happens before someone signs up for your SaaS — and the pages that make it happen.

Podcasting 2.0 Features

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Recent Episodes

Why "for marketing agencies" outranks your features page

Mar 25, 2026 9m Transcript

Why your Features page doesn't rank It speaks to everyone, so Google doesn't know who to serve it to Someone searching "project management for marketing agencies" doesn't know your product yet —…

Turn a free tool into your best salesperson

Mar 18, 2026 8m Transcript

What this episode covers Why free tools (calculators, estimators, graders) attract buyers, not browsers The difference between a tool that gets traffic and one that generates leads What makes a…

Which competitors should you compare yourself to? (It's not all of them.)

Mar 04, 2026 11m Transcript

The problem with building everything Founders go one of two directions: build nothing, or build 20 thin pages where they just swap out the competitor name. Generic pages don't rank. And if they do,…

Most comparison pages don't get you customers. Here's what the good ones do differently.

Mar 04, 2026 6m Transcript

What this episode covers GetUplift worked with Teamwork.com on their comparison pages. Conversions up 45%. Signups up 172%. Here's what changed — and how to apply it to yours. The four things…

Your competitor has a page comparing themselves to you. You don't.

Mar 04, 2026 10m Transcript

What's happening when buyers search your name When someone types "[your product] vs [competitor]" into Google, three things show up — none of them you: Your competitor's page — they picked the…

Most SaaS glossaries are dead pages. Here's what a useful one looks like.

Mar 04, 2026 7m Transcript

The problem with most glossary pages Most glossary pages are dictionary entries: define a term, add a footer link, done The reader gets their answer and leaves. You got a page view, not a…