Beginners Guide to Design Thinking

Lucy Patterson & Tracy Sharp

English Business Entrepreneurship

Apple Podcasts Website RSS

Episodes 47

Avg. Duration 28m

Activity Highly Active

Apple Rating ★ 5.0 (1)

Since Jan 1970

Latest Episode May 2026

Outreach Signals

Open to Sponsors

Publishing Details

Schedule

Monthly

Format

Episodic

Hosting

anchor.fm

Contact & Outreach

About This Podcast

Welcome to A Beginner's Guide to Design Thinking, the perfect podcast for curious souls eager to harness the power of design thinking to level up their business and personal life.

Join your hosts - Lucy Patterson and Tracy Sharp - two Northern lasses passionate about helping people like you disrupt the status quo. We’re here to boost your business performance while reigniting your zest for life. No "but we've always done it that way" excuses allowed!

We'll guide you through the process of figuring out what you want, experimenting with how to get it, and embracing failure as a stepping stone to success. You’ll learn how to apply those lessons, tweak your approach, and keep evolving - all while keeping it fun, and scientifically backed. It might get a little messy - but not crayon-on-your-sweater messy!

From our own experiences and expertise - failures included - we’ll make sure you never feel alone on this creative journey.

So let us hold your hand as you empower yourself with design thinking, getting closer to your goals without the frustration.

Once you’ve finished listening, we have two small requests:

If you enjoy the show, please leave us a review on your favorite podcast platform. (If not, shoot us an email and let us know how we can improve.)
Reach out! Send us an email or connect via LinkedIn to share what actions you’ve taken from any of our episodes. We bloody love action-takers! 🙂

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Recent Episodes

S4E1 The Long Game with Lucy Patterson (Trailer)

May 30, 2026 1m Trailer

Join Lucy, one of the co-hosts of the award-winning podcast 'A Beginner's Guide to Design Thinking' as she introduces her new podcast 'The Long Game with Lucy Patterson'. A podcast for people…

S3E8 3 years of design thinking - pause, reflect, celebrate!

Dec 14, 2025 52m

Here are the links to the bodies of work mentioned by the listeners who asked us questions this episode: Candor Dennis - The Event Playbook Coffee Chat SeriesLiz Atkin - Refreshing CommsVaughan…

S8E7 Navigating Communication Styles for Better Outcomes from Design Thinking

Nov 14, 2025 29m

In this episode, Lucy and Tracy explore the critical role of communication in design thinking and collaboration. They discuss various communication styles, the impact of neurodiversity, and the…

S3E7 The Design of Everyday Things & Designing Your Life - Tracy's Book Reviews

Oct 13, 2025 11m Bonus

In this episode, Tracy Sharp discusses two influential books in the realm of design thinking: 'The Design of Everyday Things' by Don Norman and 'Designing Your Life' by Dave Evans and Bill Burnett.…

S3E6 Tiny Experiments & The Fax Club Experiment - Lucy's Book Review mini-sode

Oct 13, 2025 11m Bonus

In this mini-episode, Lucy Patterson explores the themes of design thinking, creativity, and the importance of embracing the messy middle in life and business. She reviews two impactful books, 'Tiny…

S3E5 The Essence of Innovation. (And Why Bigger Isn't Always Better in Design Thinking)

Sep 14, 2025 33m

In this episode Lucy and Tracy explore the multifaceted nature of innovation, emphasising the importance of iterative processes, understanding customer needs, and the role of design thinking in…

S3E4 Embracing Vulnerability in the Creative Space

Aug 13, 2025 34m

In this episode Lucy Patterson and Tracy Sharp explore the theme of vulnerability and its critical role in design thinking and creative spaces. They share personal stories of vulnerability, discuss…

S3E3 Beginner's Guide to Unlocking the Power of Curiosity in Design Thinking

Jul 14, 2025 39m

In this episode, Lucy and Tracy explore the transformative power of curiosity within the context of design thinking. They discuss the science behind curiosity, its role in personal and professional…

S3E2 A Beginner's Guide to AI versus Design Thinking

Jun 13, 2025 31m

In this episode, Lucy and Tracy explore the relevance of design thinking in the age of artificial intelligence. They discuss the historical context of AI, its integration into design processes, and…

S3E1 A Beginner's Guide to Empathy

May 14, 2025 23m

In this episode, Lucy and Tracy delve into the critical role that empathy plays in design thinking; emphasising its importance in creating products and services that truly meet the needs of users.…

A Beginner's Guide to Embracing Struggles, Adopting Solutions & Learning Lessons: Season Two Finale.

Jan 21, 2025 40m

In this episode, Tracy and Lucy wrap up Season 2 by reflecting on the importance of embracing failure as a teacher and the lessons learned from their personas, Dave and Eliza. They discuss…

A Beginner's Guide to The Power of Implementation in Design Thinking

Jan 07, 2025 30m

In this episode Lucy Patterson and Tracy Sharp explore the critical theme of implementation in the design thinking process. They discuss the importance of taking action, the challenges of maintaining…

A Beginner's Guide to Navigating the Ideation Process in Design Thinking

Dec 17, 2024 33m

In this episode, Lucy Patterson and Tracy Sharp explore the principles of design thinking, focusing on the ideation process, innovation, and the importance of prototyping. They discuss how to…

A Beginner's Guide to Creating Safe Spaces for Innovative Ideas

Dec 03, 2024 32m

In this episode, Tracy Sharp and Lucy Patterson discuss the challenges of ideation, particularly focusing on overcoming self-criticism and perfectionism. They emphasise the importance of preparation,…

A Beginner's Guide to Navigating The Pitfalls of Design Thinking

Nov 19, 2024 33m

In this episode, Lucy and Tracy explore the principles of design thinking, focusing on the common pitfalls that individuals and teams encounter during the process. They emphasize the importance of…

A Beginner's Guide to Stakeholders, Co-Creation and 'The Messy Middle'

Nov 05, 2024 34m

In this episode, Lucy and Tracy explore the complexities of design thinking, focusing on the importance of stakeholders, co-creation, and the challenges of people-pleasing. They discuss how to…

A Beginner's Guide to Empathy & Figuring Out Your Point of View

Oct 22, 2024 25m

In this episode, Lucy and Tracy explore how empathy helps us understand others and ourselves, fosters deeper connections, and leads to better decision-making. They also delve into the significance of…

A Beginner's Guide to Doing Things

Oct 08, 2024 21m

Your hosts, Lucy and Tracy, kick off season 2 with an episode entitled 'A Beginner's Guide to Doing Things'. *This episode is kindly sponsored by Vaughan Broderick, co-author of The DUCTRI Playbook*…

Season 2 Trailer 2.0

Aug 26, 2024 3m

Have you missed us? Who's ready to take action and solve problems with us? Send us a text Support the show You can support us in the following ways: Take a listen, leave a positive review, connect…

Season 2 Trailer 1.0

Aug 18, 2024 2m

Have you missed us? Who's feeling stuck and ready to do something about it? Send us a text Support the show You can support us in the following ways: Take a listen, leave a positive review,…

Frequently Asked Questions

How many episodes does Beginners Guide to Design Thinking have?

Beginners Guide to Design Thinking has published 47 episodes since January 1970, covering topics in Business, Entrepreneurship.

Is Beginners Guide to Design Thinking still active?

Beginners Guide to Design Thinking is currently highly active with new episodes monthly. Average episode length is 28m.

How do I contact Beginners Guide to Design Thinking for sponsorship or guest appearances?

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